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Seriously Cool: Marketing and Communicating with Diverse Generations

by Social Researcher at McCrindle Research on Aug 10, 2013

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Our original 2008 paper on Marketing to the New Generations. This was one of the first papers to outline strategies to market to the global Generation Y, and to define the emerging Generation Z. ...

Our original 2008 paper on Marketing to the New Generations. This was one of the first papers to outline strategies to market to the global Generation Y, and to define the emerging Generation Z. McCrindle Research.

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Seriously Cool: Marketing and Communicating with Diverse Generations Seriously Cool: Marketing and Communicating with Diverse Generations Document Transcript