National Medicines Symposium 2014 Mark McCrindle

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THE HEALTH LANDSCAPE IN 2025
While the last decade has brought massive change to Australia, the confluence of the mega trends currently impacting our nation and the region will be transformative. The health landscape as we move towards 2025 will be impacted by these changes demographically, socially, technologically and generationally.
Demographic Change
Within a decade, life expectancy at birth will be 10 years greater than it was in 1984, and the population aged over 85 will be five times larger than it was three decades ago.
Along with Australia’s population growth which is numerically at an all-time high, this ageing will place strains on the health and aged care system at a time when the workforce is also ageing. In 1970 there were 15 people in the working age population relative to each couple of retirement age while today this ratio has shrunk to less than 10 per retired couple and the labour shortfalls are even more acute in the health sector with its workforce age profile.
Social trends
The global connectivity, cultural diversity, ongoing urbanisation and densification and population mobility which marks Australia will all continue to raise the role and influence Australia’s health sector has in the region. Emerging expectations and attitudes that coincide with these transformative social shifts will have a significant impact on the demand and delivery of health services and research.
Generational Transitions
The future of the health landscape is shaped not just by demographic and social change but generational changes. The health sector is experiencing the biggest generational change since the birth of the post-war Baby Boomers – increasingly Baby Boomers are downshifting, Generation X and Y re the emerging managers, and Generation Z are today’s new health workforce. The need to train, recruit and retain the emerging generations is a key challenge facing the health sector and the next decade will see the biggest intergenerational leadership transfer the workforce has ever experienced.
Technology Innovations
Over the coming decades, the impact of technology in the research of the advancement of medical screening, diagnostics and treatment will see the potential for thousands of Australians to attain health measures never before achievable. The way in which patient information is stored, processed, and accessed will be a transformative shifts. Communication in these times of rapid technological transformation and message saturation will require new and engaging communication strategies.
While we cannot predict the future, we can identify the trends and respond to the emerging shifts taking place all around us. In so doing we can all implement strategic changes that will collectively shape the future of Australia’s health landscape.

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National Medicines Symposium 2014 Mark McCrindle

  1. 1. Mark McCrindle National Medicines Symposium 2014
  2. 2. DEMOGRAPHICALLY GROWING
  3. 3. DEMOGRAPHICALLY GROWING
  4. 4. DEMOGRAPHICALLY GROWING
  5. 5. DEMOGRAPHICALLY GROWING
  6. 6. DEMOGRAPHICALLY GROWING
  7. 7. DEMOGRAPHICALLY GROWING
  8. 8. DEMOGRAPHICALLY AGEING
  9. 9. DEMOGRAPHICALLY AGEING
  10. 10. DEMOGRAPHICALLY AGEING
  11. 11. DEMOGRAPHICALLY AGEING
  12. 12. DEMOGRAPHICALLY AGEING
  13. 13. DEMOGRAPHICALLY AGEING
  14. 14. DEMOGRAPHICALLY DIVERSIFYING
  15. 15. DEMOGRAPHICALLY DIVERSIFYING
  16. 16. DEMOGRAPHICALLY DIVERSIFYING
  17. 17. DEMOGRAPHICALLY DIVERSIFYING
  18. 18. DEMOGRAPHICALLY DIVERSIFYING
  19. 19. ECONOMICALLY RISING (costs)
  20. 20. ECONOMICALLY RISING (costs)
  21. 21. ECONOMICALLY RISING (costs)
  22. 22. ECONOMICALLY RISING (costs)
  23. 23. ECONOMICALLY DEMANDING (consumers)
  24. 24. ECONOMICALLY DEMANDING (consumers)
  25. 25. ECONOMICALLY DEMANDING (consumers)
  26. 26. ECONOMICALLY DEMANDING (consumers)
  27. 27. SOCIALLY SHRINKING
  28. 28. SOCIALLY SHRINKING
  29. 29. SOCIALLY SHRINKING
  30. 30. SOCIALLY MOVING
  31. 31. SOCIALLY REDEFINING
  32. 32. SOCIALLY REDEFINING
  33. 33. SOCIALLY REDEFINING
  34. 34. TECHNOLOGICALLY ADAPTING
  35. 35. TECHNOLOGICALLY ADAPTING
  36. 36. TECHNOLOGICALLY ADAPTING
  37. 37. TECHNOLOGICALLY ADAPTING
  38. 38. TECHNOLOGICALLY INTERACTING
  39. 39. TECHNOLOGICALLY INTERACTING
  40. 40. TECHNOLOGICALLY INTERACTING
  41. 41. TECHNOLOGICALLY INTERACTING
  42. 42. TECHNOLOGICALLY INTERACTING
  43. 43. TECHNOLOGICALLY INTERACTING
  44. 44. TECHNOLOGICALLY INTERACTING
  45. 45. TECHNOLOGICALLY INTERACTING
  46. 46. TECHNOLOGICALLY INTERACTING
  47. 47. TECHNOLOGICALLY INTERACTING
  48. 48. TECHNOLOGICALLY ACCELERATING
  49. 49. TECHNOLOGICALLY ACCELERATING
  50. 50. TECHNOLOGICALLY ACCELERATING
  51. 51. ENVIRONMENTALLY CHANGING
  52. 52. ENVIRONMENTALLY CHANGING
  53. 53. ENVIRONMENTALLY CHANGING
  54. 54. ENVIRONMENTALLY CHANGING
  55. 55. ENVIRONMENTALLY CHANGING
  56. 56. ENVIRONMENTALLY CHANGING
  57. 57. ENVIRONMENTALLY CONVERGING
  58. 58. ENVIRONMENTALLY DENSIFYING
  59. 59. GENERATIONALLY SPENDING
  60. 60. GENERATIONALLY SPENDING
  61. 61. GENERATIONALLY SPENDING
  62. 62. GENERATIONALLY LEADING
  63. 63. GENERATIONALLY LEADING
  64. 64. GENERATIONALLY WORKING
  65. 65. GENERATIONALLY WORKING
  66. 66. GENERATIONALLY WORKING
  67. 67. “Foshizz my work gig is totes chron- the hours are defs cray cray but yolo.”
  68. 68. “I like my job.”
  69. 69. 8824 3422 www.mccrindle.com.au info@mccrindle.com.au

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