Mark McCrindle Achieving Cut Through Future Forum

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Achieving cut-through: Communication tactics for message saturated times. This Future Forum Breakfast presentation delivered by Mark McCrindle of McCrindle Research analyses the key brand, …

Achieving cut-through: Communication tactics for message saturated times. This Future Forum Breakfast presentation delivered by Mark McCrindle of McCrindle Research analyses the key brand, advertising and communication strategies that attract attention, get cut-through and elicit action.

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Transcript

  • 1. 1997
  • 2. 1991
  • 3. 1984
  • 4. 1984
  • 5. 1982
  • 6. 1974
  • 7. 1957
  • 8. 1954
  • 9. 1930
  • 10. 4,700,000,000 searches/day 4,000,000,000 views/day 60 hrs uploaded/minute 1,000,000,000 accounts 400,000,000 tweets/day1,400,000 apps ios/Android 200+ social media sites
  • 11. Engaging Learners in Changing Times Closed book exams Open book worldMemorising “just in case” Accessing “just in time” Trainer-centred Learner-adaptive Structured classroom Innovative aesthetic Content driven Engagement focused Formal, instructive Multi-modal, interactive
  • 12. www.mccrindle.com.au Effective engagement + SEEKERS EMBRACERS EMOTIVE HECKLERS AGREE-ERS -- COGNITIVE +