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McCrindle Research: Research Services - Know the Times
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McCrindle Research: Research Services - Know the Times

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It is evident that we are living in times of great change – not just technologically but also ...

It is evident that we are living in times of great change – not just technologically but also
demographically, economically and socially. Organisational leaders are increasingly seeing the importance of business intelligence and social analysis in driving growth. To
increase sales, a deeper understanding of customers is imperative; to develop product innovations, an understanding of the changing trends and expectations is required; and to drive productivity, analysis of staff and their motivations is essential.

In just a few years, McCrindle Research has established a reputation for conducting relevant, world class and cost-effective research and importantly, communicating the insights in innovative, useable ways. Our clients include some of our region’s largest
multinationals, some of the nation’s best known brands, many government organisations
and agencies, and some of Australia’s most recognised not-for-profits. We have run demographic studies for numerous local, state and national government organisations, generational reports for some of Australia’s largest employers, customer research for leading entertainment brands and social analysis for many large companies. Our profession is designing and deploying best practice research. Our expertise is analysing
findings to communicate insights and strategies. Our passion is empowering organisations to thrive in changing times. It’s no longer enough just to observe the changes, businesses today need to know the times.

These packs are our most requested research projects. However many of our projects are individually tailored to meet specific needs and include a variety of research components not fitting any one particular research package.

For more information or to get a quote on your specific research needs, please don’t hesitate to contact our team at info@mccrindle.com.au or 02 8824 3422.

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McCrindle Research: Research Services - Know the Times Presentation Transcript

  • 1. Innovatively conducted, strategically directed, and effectively communicated research to help you know the times.www.mccrindle.com.au info@mccrindle.com.au
  • 2. Know the timesIt is evident that we are living in times of great In just a few years, McCrindle Research has organisations, generational reports for somechange – not just technologically but also established a reputation for conducting relevant, of Australia’s largest employers, customerdemographically, economically and socially. world class and cost-effective research and research for leading entertainment brands andOrganisational leaders are increasingly seeing importantly, communicating the insights in social analysis for many large companies.the importance of business intelligence innovative, useable ways. Our profession is designing and deploying bestand social analysis in driving growth. To Our clients include some of our region’s largest practice research. Our expertise is analysingincrease sales, a deeper understanding of multinationals, some of the nation’s best known findings to communicate insights and strategies.customers is imperative; to develop product brands, many government organisations Our passion is empowering organisations toinnovations, an understanding of the changing and agencies, and some of Australia’s most thrive in changing times. It’s no longer enoughtrends and expectations is required; and to recognised not-for-profits. just to observe the changes, businesses todaydrive productivity, analysis of staff and their We have run demographic studies for need to know the times.motivations is essential. numerous local, state and national government• phone +61 2 8824 3422 • email info@mccrindle.com.au
  • 3. Customers, communities, corporates DEMOGRAPHIC STUDIES Infographic snapshots of 21st Analysis of urban & regional Australia: Century Australian households the challenges & the opportunities Age & socioeconomic profiles Population growth and change of local communities forecasts across geographical regions Spending patterns & income analysis of Australia’s key consumer categories• phone +61 2 8824 3422 • email info@mccrindle.com.au
  • 4. Customers, communities, corporates GENERATIONAL REPORTS Employment forecasts based Deploying organisational culture surveys on population trajectories and with a brief to drive productivity gains educational trends Analysis of learning styles & educational Australia’s ageing population expectations of today’s students and analysis of the retiring generations, their lifestyles & Australia’s new baby expectations boom & a profile of today’s families• phone +61 2 8824 3422 • email info@mccrindle.com.au
  • 5. Customers, communities, corporates SOCIAL TRENDS Analysis of the preferred PESTEL analysis – Political, leadership and communication Economic, Social, Technological, styles of today’s staff Environmental and Legislative trends 21st Century Australian Media consumption and advertising communities – the changes, trends – an assessment of what the challenges and the future works best Communications testing across Australia’s cultural, religious, generational & socioeconomic diversity• phone +61 2 8824 3422 • email info@mccrindle.com.au
  • 6. Customers, communities, corporates CONSUMER INSIGHTS New & existing product testing Logo, name, strapline & positioning assessment testing & advertising analysis Brand engagement testing Customer research & attitudinal & messaging development assessment to gain commercial insights Identifying & quantifying emerging market segments & assessing existing customer segments• phone +61 2 8824 3422 • email info@mccrindle.com.au
  • 7. Reports• phone +61 2 8824 3422 • email info@mccrindle.com.au
  • 8. Reports• phone +61 2 8824 3422 • email info@mccrindle.com.au
  • 9. Instruments HOUSING AFFORDABILITY THERMOMETER 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 4 4.1 4.2 4.3 3.55 TAS HASI(NATIONAL) SEVERE POOR MARGINAL FAIR GOOD GREAT 3.50 Build- ers HASI 3.57 Gen X 3.78 3.59 Gen Y HASI Boom - HASI ers HASI UNAFFORDABILITY AFF• phone +61 2 8824 3422 • email info@mccrindle.com.au
  • 10. In the media• phone +61 2 8824 3422 • email info@mccrindle.com.au
  • 11. In the media• phone +61 2 8824 3422 • email info@mccrindle.com.au
  • 12. World class, gold standardFrom our industry-wide research, to our focus social research, McCrindle Research has built a McCrindle Research is a full service, valuesgroup studies, from our demographic and reputation as the gold standard in research and based, ethics driven research agency. We pridegenerational analysis to our ground breaking we are committed to achieving this in all we do. ourselves on being: INDEPENDENT BEST-PRACTICE We are an independent, Australian based research We use world’s best practice research methodologies organisation, not aligned to any industry group and not and reporting standards. Integrity drives our business, reliant on any government funding. quality defines our research, and ethics govern our practices. It’s been our foundation for the last hundred clients, as it will be for the next hundred. SCIENTIFIC As a professional research agency, our qualitative, quantitative and ethnographic research are based on PROFESSIONAL scientific methods and best practice research standards. We are researchers. We let the research speak. In We are committed to accuracy in the gathering, analysis and presentations, seminars and interviews we let the presentation of research data – it is at the very foundation of outcomes be known. The only platform we have is what what we do. the scientifically-based research findings state.• phone +61 2 8824 3422 • email info@mccrindle.com.au
  • 13. Clients COMMUNITY CUSTOMER CORPORATE• phone +61 2 8824 3422 • email info@mccrindle.com.au
  • 14. Clients COMMUNITY CUSTOMER CORPORATE• phone +61 2 8824 3422 • email info@mccrindle.com.au
  • 15. Industry-wide researchCase study: Villages Census Report This project was the largest villages resident survey ever conducted in Australia. It involved: 57 question pen and paper surveys Deployed to 181 villages managed by 7 operators 10,626 completed surveys (18,000 forms distributed) The study represented almost 1 in 10 Australian village residents 6 focus groups: Sydney, Perth, NSW Central Coast Research was conducted September through to October and results were launched in November.• phone +61 2 8824 3422 • email info@mccrindle.com.au
  • 16. Conducting world class research ONLINE SURVEYS PEN & PAPER SURVEYS DATA ANALYSIS SCOPING RESEARCH DEMOGRAPHIC ANALYSIS CUSTOMER SEGMENTATION FOCUS GROUPS IN-DEPTH INTERVIEWS COMMUNITY FORUMS INTERACTIVE TECHNOLOGY MARKET RESEARCH TRENDS FORECASTS• phone +61 2 8824 3422 • email info@mccrindle.com.au
  • 17. Communicating insights in innovative ways VIDEO ANIMATIONS SUMMARY CARDS INFOGRAPHICS ETHNOGRAPHY VIDEOS RESEARCH LAUNCH EVENTS MEDIA COMMENTARY COMPREHENSIVE REPORTS VISUAL REPORTING IN-HOUSE PRESENTATIONS STRATEGY WORKSHOPS WHITE LABEL REPORTS SALES RESOURCES• phone +61 2 8824 3422 • email info@mccrindle.com.au
  • 18. Recommended packages QUALITATIVE These packs are our most requested research QUANTITATIVE projects. However many of our research projects COMMUNICATION are individually tailored to meet specific needs and include a variety of research components not fitting MARKET ANALYSIS any one particular research package. INDUSTRY RESEARCH VISUAL OUTPUT MATERIALS QUAL STARTER PACK 2 focus groups: Includes all recruitment, moderating, catering, incentives, DVD recordings, hosting and research room use Summary research report $9,900+GST• phone +61 2 8824 3422 • email info@mccrindle.com.au
  • 19. Recommended packages QUANT STARTER PACK Nationally representative online survey with 1,000 completes Full data provided Summary research report $11,500+GST COMMUNICATIONS PACK Nationally representative online survey with 1,000 completes Full data provided Top line insights report Media materials and availability $11,500+GST• phone +61 2 8824 3422 • email info@mccrindle.com.au
  • 20. Recommended packages CUSTOMER SNAPSHOT PACK Online survey of existing database or past clients Full data provided 2 focus groups of existing stakeholders or Summary research report potential new segments: Includes all recruitment, Insights & recommendations session moderating, catering, incentives, DVD recordings, hosting and research room use $15,500+GST products• phone +61 2 8824 3422 • email info@mccrindle.com.au
  • 21. Recommended packages MARKET ANALYSIS PACK Comprehensive online survey of three existing Full data provided stakeholder groups (e.g. past, current, Comprehensive research report prospective customers or staff, clients and suppliers) Research insights presentation Nationally representative online survey with $37,500+GST 1,000 completes of target market or audience 4 focus groups: Includes all recruitment, moderating, catering, incentives, DVD recordings, hosting and research room use• phone +61 2 8824 3422 • email info@mccrindle.com.au
  • 22. Recommended packages INDUSTRY SOLUTIONS PACK Comprehensive online survey of three existing 10 in-depth interviews with industry leaders stakeholder groups (e.g. past, current, Industry leader strategy forum prospective customers or staff, clients and suppliers) Full data provided 4 focus groups of stakeholders: Comprehensive research report Includes all recruitment, moderating, catering, incentives, DVD recordings, hosting and research Research insights presentation room use $45,000+GST• phone +61 2 8824 3422 • email info@mccrindle.com.au
  • 23. Recommended packages CLIENT ENGAGEMENT PACK Nationally representative online survey with Visual summary materials 1,000 completes Sales tools and client communications Full data provided Research summary video – animated 2 focus groups: Includes all recruitment, or ethnographic moderating, catering, incentives, DVD recordings, Research report launch event hosting and research room use $45,000+GST Thought leadership report• phone +61 2 8824 3422 • email info@mccrindle.com.au
  • 24. Research & keynote packMany organisations invite Mark McCrindle stakeholders? McCrindle Research can general health check, we will conduct theas a keynote speaker to provide social take the pulse of your organisation through research and Mark will then integrate theanalysis of the nation, why not combine conducting surveys across your staff, key findings into his presentation. It’s a costa keynote presentation for your next customers or any other key stakeholder effective way to conduct robust researchevent or boardroom briefing with some group to gain insights on any given issue. and ensure your key stakeholders hear thecurrent research of your organisation and Whether for HR, marketing, sales or just a research results. An initial briefing meeting with your team to find A keynote presentation by Mark McCrindle with the the key areas of research. results from the survey delivered to delegates. A methodologically robust online survey of up Availability for commentary on the results for internal or to 1,000 Australians and/or focus groups. external publications or further strategy sessions. ...Concise and well delivered. The detail in the statistics wereexcellent and Mark had obviously takenthe time to tailor the presentations tounderstand our industry. Golf Management Australia• phone +61 2 8824 3422 • email info@mccrindle.com.au
  • 25. Our research partners & infrastructure• phone +61 2 8824 3422 • email info@mccrindle.com.au
  • 26. Australia Speaks & Research Rooms Australia Speaks is our research panel which is part of McCrindle Research Rooms are a custom-built Cint, an aggregated panel of 35,000 Australians. This research facility located in Norwest Business Park, reach extends to over 7 million people in 50 countries. the fastest growing metropolitan district in Sydney. Australia Speaks exists as a forum for all Australians Fully-equipped for a variety of qualitative research, our to participate in Research that Speaks. We take the rooms include a one-way mirror with a client viewing social pulse of the community through our surveys and room, as well as all necessary recording features. research. Whether for external or internal clients, McCrindle Research Rooms are committed to gold-class service, For more info, visit www.australiaspeaks.com tailored to a spectrum of research needs. For more info, visit www.researchrooms.com• phone +61 2 8824 3422 • email info@mccrindle.com.au
  • 27. Publications“Mark McCrindle deserves a medal. Mapless, he’s “The ABC of XYZ is a rollicking journey across time, “This book provides many examples of the powerentered the alien terrains of text-speak, web slang, generations and values that has been forensically of doing good works, the betterment conferred inGen-Z dialect, among other domains, and returned dissected by one of the best social analysts so many different ways and, on occasions, leadingwith a guidebook should we ever lose our way.” in Australia.” to the saving of lives.” David Astle, Co-host of Letters and Numbers Bernard Salt, Demographer & columnist; Partner, KPMG Tim Fischer AC, Former Deputy Prime Minister (SBS TV), columnist and crossword compilerWord Up: A Lexicon and Guide to Communication The ABC of XYZ: Understanding the Global The Power of Good: True stories of great kindnessin the 21st Century by Mark McCrindle. 208 pages. Generations by Mark McCrindle, with Emily from total strangers by Mark McCrindle. 232 pages.Published by Halstead Press, 2011. RRP $30.00 Wolfinger. 238 pages. Published by UNSW Press, Published by Hybrid Publishers, 2011. RRP $24.95 2011. RRP $30.00A fascinating insight into how English changes, a Seventy short, heart-warming stories of actsquirky look at yout slang today, and a window into From explaining the labels and quantifying the of kindness by strangers with contributions bythe minds of the different generations. numbers to outlining the definitive events of prominent Australians, including Jean Kittson, Peter each generation, the best-selling The ABC of FitzSimons, Tracy Spicer, Father Chris Riley, and XYZ is a comprehensive and fascinating look at many others. the generations.• phone +61 2 8824 3422 • email info@mccrindle.com.au
  • 28. mccrindle.com.auinfo@mccrindle.com.au