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Consumer trends wheel

by Social Researcher at McCrindle Research on Jun 11, 2013

  • 670 views

The McCrindle Research Consumer Trends Wheel is our proprietary device for assessing the impact of 6 key areas on existing or prospective consumers. Demographical, social, generational, financial, ...

The McCrindle Research Consumer Trends Wheel is our proprietary device for assessing the impact of 6 key areas on existing or prospective consumers. Demographical, social, generational, financial, technological and attitudinal factors are analysed in this consumer trends scan process. Here is a general example with some of the key impacts transforming today's global consumers. For individualised or targetted consumer trends analysis, do get in contact.

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