×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

App Happy Australia: Technology & the Digital Intergrators

by Social Researcher at McCrindle Research on Jan 31, 2013

  • 306 views

This research shows that while many of the Baby Boomers own smartphones and use apps, the way they use new technologies is more sequential, structural, linear and practical than the younger ...

This research shows that while many of the Baby Boomers own smartphones and use apps, the way they use new technologies is more sequential, structural, linear and practical than the younger generations. The over 40’s can be described as Digital Transactors, using the latest tools to transact, as with any tool, and after the function is performed, putting it back down or replacing an older tool with a newer, more functional one. However the Under 30’s, having been shaped in a digital, wireless, online world, have embedded these tools more into their lifestyles. The technologies are seamlessly integrated into their lives- it has almost become an extension of them, always on, and integrated into all aspects of their life. They are the digital integrators.

Statistics

Views

Total Views
306
Views on SlideShare
306
Embed Views
0

Actions

Likes
0
Downloads
5
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Adobe PDF

Usage Rights

CC Attribution License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
Post Comment
Edit your comment

App Happy Australia: Technology & the Digital Intergrators App Happy Australia: Technology & the Digital Intergrators Presentation Transcript