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A key part of the environmental scans we conduct for organisations and industries, and the research analysis that we are commissioned to conduct involves identifying and tracking emerging trends.
Here we’ve compiled the Top 7 Trends to watch in 2013. It’s no longer enough to just observe the changing times, business leaders have to understand the shifts and be prepared ahead of times to respond to the changes.
Trend 1: Big Australia
Our nation hits 23 million, having doubled in less than 50 years.
Trend 2: Tween Town
The emergence of the 8-12 year old consumers, a $1 billion market.
Trend 3: Student-preneur
Today’s school leavers will have 17 jobs across 5 careers and likely be self employed at some point.
Trend 4: Smart Shopper
Transformations in what we buy, where we buy, how we buy and when we buy.
Trend 5: Localisation
The return to local, the rise of community and the refocus on connection.
Trend 6: XYZ Schools
Gen X parents and school leaders, Gen Y teachers, Gen Z students – generational change transforms education.
Trend 7: Real World Relational
How technology is facilitating offline relationships and bringing back face to face.
more at www.mccrindle.com.au
McCrindle Research: Know the Times.