Keywordanalysis

The Rise and Fall ofTech Words and Acronyms
December 30, 2010

To everything there is a season…
In December 2010, Google Labs introduced its Ngram Viewer
...and there was much rejoicing
Researchers can search any book Google had indexed for specific words and their frequency of use.
The Schwartz Research Group decided to look at some tech trends, buzzwords and acronyms over the years. Following are the results.
Note: The database goes from 1800 to 2008. Some acronyms and names with significant secondary uses (ASP, Excite) could not be analyzed due to too many false positives

Old acronyms never die…
There was a time when the news stories in eWeek/PCWeek would tout WYSIWYG….

One search to rule them all
Yes, I once used AltaVista regularly and had high hopes for Digital…
Google came late, but is still growing in dominance.

The Format Wars: V1.0
Before the Blu-Ray battle, it was VHS vs. Beta.
Beta never stood a chance, although DVDs trumped them all…

Web or Internet?
The writers have spoken: Internet and the Web

Who wins the battle of the ‘Nets?
Extranets were the rage in 2001, but VPN dominates them all…

Beep…Beep….Battle of the Bauds
My first modem was 300 baud, but the 9600 baud seems to have the longest shelf life, and 2400 baud has the most staying power.

Run it for us…
Client/server architecture had a good run, but SaaS took off in 2004 and we can start to see the rise of “the cloud”

Remember the GIF tax?
JPG wins, but GIF makes a strong showing as does Bitmap.

BYTE remains the champion
In the end, it’s all about bytes

Star Trek vs. Star Wars
While the Force is strong, Star Trek has gained steadily and was more powerful for more than a decade…while Babylon 5 and Battlestar Galactica never received the respect they were due.

Questions?
Contact:
Mark W. McClennan, APR
Senior Vice President
Schwartz Communications
781-684-0770
mmcclennan@schwartzcomm.com
www.twitter.com/mcclennan
http://www.linkedin.com/in/mcclennan

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Keywordanalysis

by Mark McClennan on Jan 03, 2011

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Keywordanalysis — Presentation Transcript