Success withSocial Media      In 15 Minutes a DayMark Mathson, Inbound Marketing Strategist
Agenda•   Introductions & Favorite Social Network•   Benefits of Social Media•   Challenges of Social Media•   Make Social...
Favorite Social Network
Benefits of Social Media
Benefit: Brand Awareness                      photo: oiikes
Benefit: Engage an Audience                     Photo: Laurel Centre
How to Engage
Benefit: Traffic to Website
Traffic by Source
Challenges of Social Media
Challenge: Multiple Accounts                       photo: Adam Jackson
Challenge: Time and Resources                     photo: verbeeldingskr8
Challenge: Fast Moving Stream                       Photo: Will Lion
Make Social Media Work       For You
Select Networks of Focus
Follow Best Practice: Facebook       Pages vs. Profiles
Follow Best Practice: LinkedIn Connections, What to do?
Follow Best Practice: TwitterFollow Everyone? Follow Me?
Direct to Website
Break Time Into Chunks
15 Minutes a Day              Photo: Kevin Martin
Three “Meals” a Day
5 Minute Blocks• Break into 3, five minute blocks• Schedule if necessary
Morning Block• Latest Happenings• Big News
Mid-Day Block• Engage• Monitor
Afternoon/Evening Block• Fun• Personality
Be Spontaneous
HootSuite: Tying it Together
HootSuite           hootsuite.comWeb and mobile social media dashboard
Why HootSuite?• Tool of choice• Web and mobile dashboard• Building a team
Hands on with HootSuite• Live Demo• Quick Start
Live Demo• A live demo of HootSuite
Quick Start• HootSuite Quick Start Download: o http://bit.ly/hootsuite-start-1
HootSuite and Beyond• Tool of choice, explore others• Visit actual Social Network account
A ReviewSocial Media Management Success
Focus on Impact•   Be the best•   Favorite network•   Don’t neglect website•   Break into chunks
Q&AMark Mathson, Inbound Marketing Strategist        http://markmathson.com/              @MarkMathson
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Success with Social Media in 15 Minutes a Day

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Presentation from a workshop that focused on benefits and challenges of social media, and how to make it work for you and your business, and to get the most out of social media marketing by breaking 15 minutes a day into 3, five minute chunks of time. Spend productive time with a purpose to increase productivity, website traffic and leads. (Originally presented February 2011)

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Success with Social Media in 15 Minutes a Day

  1. 1. Success withSocial Media In 15 Minutes a DayMark Mathson, Inbound Marketing Strategist
  2. 2. Agenda• Introductions & Favorite Social Network• Benefits of Social Media• Challenges of Social Media• Make Social Media Work for You• Break Into Chunks• How HootSuite Ties Together• Q&A
  3. 3. Favorite Social Network
  4. 4. Benefits of Social Media
  5. 5. Benefit: Brand Awareness photo: oiikes
  6. 6. Benefit: Engage an Audience Photo: Laurel Centre
  7. 7. How to Engage
  8. 8. Benefit: Traffic to Website
  9. 9. Traffic by Source
  10. 10. Challenges of Social Media
  11. 11. Challenge: Multiple Accounts photo: Adam Jackson
  12. 12. Challenge: Time and Resources photo: verbeeldingskr8
  13. 13. Challenge: Fast Moving Stream Photo: Will Lion
  14. 14. Make Social Media Work For You
  15. 15. Select Networks of Focus
  16. 16. Follow Best Practice: Facebook Pages vs. Profiles
  17. 17. Follow Best Practice: LinkedIn Connections, What to do?
  18. 18. Follow Best Practice: TwitterFollow Everyone? Follow Me?
  19. 19. Direct to Website
  20. 20. Break Time Into Chunks
  21. 21. 15 Minutes a Day Photo: Kevin Martin
  22. 22. Three “Meals” a Day
  23. 23. 5 Minute Blocks• Break into 3, five minute blocks• Schedule if necessary
  24. 24. Morning Block• Latest Happenings• Big News
  25. 25. Mid-Day Block• Engage• Monitor
  26. 26. Afternoon/Evening Block• Fun• Personality
  27. 27. Be Spontaneous
  28. 28. HootSuite: Tying it Together
  29. 29. HootSuite hootsuite.comWeb and mobile social media dashboard
  30. 30. Why HootSuite?• Tool of choice• Web and mobile dashboard• Building a team
  31. 31. Hands on with HootSuite• Live Demo• Quick Start
  32. 32. Live Demo• A live demo of HootSuite
  33. 33. Quick Start• HootSuite Quick Start Download: o http://bit.ly/hootsuite-start-1
  34. 34. HootSuite and Beyond• Tool of choice, explore others• Visit actual Social Network account
  35. 35. A ReviewSocial Media Management Success
  36. 36. Focus on Impact• Be the best• Favorite network• Don’t neglect website• Break into chunks
  37. 37. Q&AMark Mathson, Inbound Marketing Strategist http://markmathson.com/ @MarkMathson

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