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Marketing Technology and Resources

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Presentation on marketing technology and resources to help businesses generate leads, nurture those leads into customers. Inbound marketing: content marketing, search engine marketing, social media …

Presentation on marketing technology and resources to help businesses generate leads, nurture those leads into customers. Inbound marketing: content marketing, search engine marketing, social media marketing, lead conversion. (Originally presented February 2011)

Published in: Business, Technology

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Transcript

  • 1. MarketingTechnologyMark Mathson, Inbound Marketing Strategist
  • 2. Ideas are the greatwarriors of the world.- James A. Garfield
  • 3. Business Idea
  • 4. The Idea(photo: qisur)
  • 5. The Action (photo: Horia Varlan)
  • 6. Agenda• Elements of Outbound & Inbound Marketing• Rethinking Marketing• Inbound Marketing Introduction• Inbound Marketing Methodology• Break• Marketing Technology & Resources• Long Term Strategy Plan
  • 7. Elements of Outbound Marketing
  • 8. Outbound Marketing• Direct mail• Telemarketing• Print Ads• Trade shows• TV / Radio Ads (photo: Jan Hilado)
  • 9. Elements of Inbound Marketing
  • 10. Inbound Marketing• Content Marketing o Blogging o eBooks• Search Engine Marketing• Social Media (photo: Oguraclutch)
  • 11. Rethink Marketing
  • 12. World Population Online• 2 Billion Global Internet Users• 28% of Global World Population• Shop• Research• Buy
  • 13. The Shift (photo: buzzbo)(photo: KyleWiTh)
  • 14. Cost Per Lead Source: 2011 State of Inbound Marketing
  • 15. Shift in Budgets• 2011 budget survey• Interests: o Lead Quality o Search Engine Marketing Source: Survey Release
  • 16. Overlap of Traditional and New Media Marketing
  • 17. The Overlap: Inbound & Outbound (photo: The Ace Group)
  • 18. The Overlap: Inbound & Outbound
  • 19. Inbound Marketing Introduction
  • 20. Inbound Marketing Methodology Content Social SEO Media
  • 21. The Process CreateAnalyze Optimize Convert Promote
  • 22. Get FoundInbound Marketing
  • 23. Get Found: Content Marketing (photo: Anthony Giorgio)
  • 24. Get Found: Search Engine Marketing
  • 25. Get Found: Social Media Marketing
  • 26. ConvertInbound Marketing
  • 27. Convert: Lead Conversion
  • 28. Convert: Sales Process Basics Source: Kurlan & Associates
  • 29. AnalyzeInbound Marketing
  • 30. Analyze: Measure Results
  • 31. ROI: Focus on what works
  • 32. Marketing Technology
  • 33. Keys to Website (photo: Patricia H.)
  • 34. Content Management System
  • 35. Content Marketing Resources
  • 36. Content Marketing: Compelling Offers CompellingSolution WIIFM Offer
  • 37. Content Marketing: The Offers
  • 38. Search Engine Marketing Resources
  • 39. SEM: Search Engine Optimization (photo: SEOmoz.org)
  • 40. SEM: Analytics Traffic Leads Customers
  • 41. Social Media Marketing Resources
  • 42. Social Media Management Mid-Day (5 Minutes) Morning Afternoon(5 Minutes) (5 Minutes) 15 Minutes
  • 43. Social MediaManagement Toolbox
  • 44. Social Media Monitoring Products Industry Brand
  • 45. Social MediaMonitoring Toolbox
  • 46. Lead Conversion Resources
  • 47. Leads: Email Marketing Customer Nurture Lead
  • 48. Leads: Look at Databases (photo: HikingArtist.com)
  • 49. Leads: CRM System (photo: mandiberg)
  • 50. Leads: Sales Processhttp://bit.ly/baseline-selling-a
  • 51. Long Term Strategy PlanTen Step Inbound Marketing Pathway Plan
  • 52. Strategic Process 1. Align 2. Website 3. Metrics 4. Goals Goals Objectives 6. 8.5. Personas 7. Tactics Competition Milestones 10. Measure 9. Launch & Shift
  • 53. Inbound Marketing Components Content Social SEO Media
  • 54. (photo: ziteng)
  • 55. Q&AMark Mathson, Inbound Marketing Strategist http://markmathson.com/ @MarkMathson