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Marketing Technology and Resources
 

Marketing Technology and Resources

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Presentation on marketing technology and resources to help businesses generate leads, nurture those leads into customers. Inbound marketing: content marketing, search engine marketing, social media ...

Presentation on marketing technology and resources to help businesses generate leads, nurture those leads into customers. Inbound marketing: content marketing, search engine marketing, social media marketing, lead conversion. (Originally presented February 2011)

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    Marketing Technology and Resources Marketing Technology and Resources Presentation Transcript

    • MarketingTechnologyMark Mathson, Inbound Marketing Strategist
    • Ideas are the greatwarriors of the world.- James A. Garfield
    • Business Idea
    • The Idea(photo: qisur)
    • The Action (photo: Horia Varlan)
    • Agenda• Elements of Outbound & Inbound Marketing• Rethinking Marketing• Inbound Marketing Introduction• Inbound Marketing Methodology• Break• Marketing Technology & Resources• Long Term Strategy Plan
    • Elements of Outbound Marketing
    • Outbound Marketing• Direct mail• Telemarketing• Print Ads• Trade shows• TV / Radio Ads (photo: Jan Hilado)
    • Elements of Inbound Marketing
    • Inbound Marketing• Content Marketing o Blogging o eBooks• Search Engine Marketing• Social Media (photo: Oguraclutch)
    • Rethink Marketing
    • World Population Online• 2 Billion Global Internet Users• 28% of Global World Population• Shop• Research• Buy
    • The Shift (photo: buzzbo)(photo: KyleWiTh)
    • Cost Per Lead Source: 2011 State of Inbound Marketing
    • Shift in Budgets• 2011 budget survey• Interests: o Lead Quality o Search Engine Marketing Source: Survey Release
    • Overlap of Traditional and New Media Marketing
    • The Overlap: Inbound & Outbound (photo: The Ace Group)
    • The Overlap: Inbound & Outbound
    • Inbound Marketing Introduction
    • Inbound Marketing Methodology Content Social SEO Media
    • The Process CreateAnalyze Optimize Convert Promote
    • Get FoundInbound Marketing
    • Get Found: Content Marketing (photo: Anthony Giorgio)
    • Get Found: Search Engine Marketing
    • Get Found: Social Media Marketing
    • ConvertInbound Marketing
    • Convert: Lead Conversion
    • Convert: Sales Process Basics Source: Kurlan & Associates
    • AnalyzeInbound Marketing
    • Analyze: Measure Results
    • ROI: Focus on what works
    • Marketing Technology
    • Keys to Website (photo: Patricia H.)
    • Content Management System
    • Content Marketing Resources
    • Content Marketing: Compelling Offers CompellingSolution WIIFM Offer
    • Content Marketing: The Offers
    • Search Engine Marketing Resources
    • SEM: Search Engine Optimization (photo: SEOmoz.org)
    • SEM: Analytics Traffic Leads Customers
    • Social Media Marketing Resources
    • Social Media Management Mid-Day (5 Minutes) Morning Afternoon(5 Minutes) (5 Minutes) 15 Minutes
    • Social MediaManagement Toolbox
    • Social Media Monitoring Products Industry Brand
    • Social MediaMonitoring Toolbox
    • Lead Conversion Resources
    • Leads: Email Marketing Customer Nurture Lead
    • Leads: Look at Databases (photo: HikingArtist.com)
    • Leads: CRM System (photo: mandiberg)
    • Leads: Sales Processhttp://bit.ly/baseline-selling-a
    • Long Term Strategy PlanTen Step Inbound Marketing Pathway Plan
    • Strategic Process 1. Align 2. Website 3. Metrics 4. Goals Goals Objectives 6. 8.5. Personas 7. Tactics Competition Milestones 10. Measure 9. Launch & Shift
    • Inbound Marketing Components Content Social SEO Media
    • (photo: ziteng)
    • Q&AMark Mathson, Inbound Marketing Strategist http://markmathson.com/ @MarkMathson