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Introduction to Inbound Marketing
Introduction to Inbound Marketing
Introduction to Inbound Marketing
Introduction to Inbound Marketing
Introduction to Inbound Marketing
Introduction to Inbound Marketing
Introduction to Inbound Marketing
Introduction to Inbound Marketing
Introduction to Inbound Marketing
Introduction to Inbound Marketing
Introduction to Inbound Marketing
Introduction to Inbound Marketing
Introduction to Inbound Marketing
Introduction to Inbound Marketing
Introduction to Inbound Marketing
Introduction to Inbound Marketing
Introduction to Inbound Marketing
Introduction to Inbound Marketing
Introduction to Inbound Marketing
Introduction to Inbound Marketing
Introduction to Inbound Marketing
Introduction to Inbound Marketing
Introduction to Inbound Marketing
Introduction to Inbound Marketing
Introduction to Inbound Marketing
Introduction to Inbound Marketing
Introduction to Inbound Marketing
Introduction to Inbound Marketing
Introduction to Inbound Marketing
Introduction to Inbound Marketing
Introduction to Inbound Marketing
Introduction to Inbound Marketing
Introduction to Inbound Marketing
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Introduction to Inbound Marketing

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High level introduction to inbound marketing. A presentation delivered to business owners and marketing managers at a chamber of commerce event. Touches on content marketing, SEO, and social media …

High level introduction to inbound marketing. A presentation delivered to business owners and marketing managers at a chamber of commerce event. Touches on content marketing, SEO, and social media marketing. (Originally presented March 2011)

Published in: Business, Technology
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Transcript

  • 1. Intro to Inbound Marketing Mark Mathson, Inbound Marketing Strategist
  • 2. Agenda• Elements of Outbound & Inbound Marketing• The Shift• Inbound Marketing Process• Long Term Strategy Plan
  • 3. Elements of Outbound Marketing
  • 4. Outbound Marketing• Direct mail• Telemarketing• Print Ads• Trade shows• TV / Radio Ads (photo: Jan Hilado)
  • 5. Elements of Inbound Marketing
  • 6. Inbound Marketing• Content Marketing o Blogging o eBooks• Search Engine Marketing• Social Media (photo: Oguraclutch)
  • 7. Overlap of Traditional and New Media Marketing
  • 8. The Overlap: Inbound & Outbound (photo: The Ace Group)
  • 9. The Overlap: Inbound & Outbound
  • 10. The Shift
  • 11. World Population Online• 2 Billion Global Internet Users• 28% of Global World Population• Shop• Research• Buy
  • 12. The Shift (photo: buzzbo)(photo: KyleWiTh)
  • 13. Cost Per Lead Source: 2011 State of Inbound Marketing
  • 14. Shift in Budgets• 2011 budget survey• Interests: o Lead Quality o Search Engine Marketing Source: Survey Release
  • 15. Inbound Marketing Methodology
  • 16. Inbound Marketing Methodology Content Social SEO Media
  • 17. The Process CreateAnalyze Optimize Convert Promote
  • 18. CreateInbound Marketing Process
  • 19. Content Marketing (photo: Anthony Giorgio)
  • 20. OptimizeInbound Marketing Process
  • 21. Search Engine Marketing
  • 22. PromoteInbound Marketing Process
  • 23. Social Media Marketing
  • 24. Social Media Management Mid-Day (5 Minutes) Morning Afternoon(5 Minutes) (5 Minutes) 15 Minutes
  • 25. Social MediaManagement Toolbox
  • 26. ConvertInbound Marketing Process
  • 27. Lead Conversion
  • 28. AnalyzeInbound Marketing Process
  • 29. ROI: Focus on what works
  • 30. Long Term Strategy PlanTen Step Inbound Marketing Pathway Plan
  • 31. Strategic Process 1. Align 2. Website 3. Metrics 4. Goals Goals Objectives 6. 8.5. Personas 7. Tactics Competition Milestones 10. Measure 9. Launch & Shift
  • 32. Inbound Marketing Components Content Social SEO Media
  • 33. Q&AMark Mathson, Inbound Marketing Strategist http://markmathson.com/ @MarkMathson

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