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Introduction to Inbound Marketing
 

Introduction to Inbound Marketing

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High level introduction to inbound marketing. A presentation delivered to business owners and marketing managers at a chamber of commerce event. Touches on content marketing, SEO, and social media ...

High level introduction to inbound marketing. A presentation delivered to business owners and marketing managers at a chamber of commerce event. Touches on content marketing, SEO, and social media marketing. (Originally presented March 2011)

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    Introduction to Inbound Marketing Introduction to Inbound Marketing Presentation Transcript

    • Intro to Inbound Marketing Mark Mathson, Inbound Marketing Strategist
    • Agenda• Elements of Outbound & Inbound Marketing• The Shift• Inbound Marketing Process• Long Term Strategy Plan
    • Elements of Outbound Marketing
    • Outbound Marketing• Direct mail• Telemarketing• Print Ads• Trade shows• TV / Radio Ads (photo: Jan Hilado)
    • Elements of Inbound Marketing
    • Inbound Marketing• Content Marketing o Blogging o eBooks• Search Engine Marketing• Social Media (photo: Oguraclutch)
    • Overlap of Traditional and New Media Marketing
    • The Overlap: Inbound & Outbound (photo: The Ace Group)
    • The Overlap: Inbound & Outbound
    • The Shift
    • World Population Online• 2 Billion Global Internet Users• 28% of Global World Population• Shop• Research• Buy
    • The Shift (photo: buzzbo)(photo: KyleWiTh)
    • Cost Per Lead Source: 2011 State of Inbound Marketing
    • Shift in Budgets• 2011 budget survey• Interests: o Lead Quality o Search Engine Marketing Source: Survey Release
    • Inbound Marketing Methodology
    • Inbound Marketing Methodology Content Social SEO Media
    • The Process CreateAnalyze Optimize Convert Promote
    • CreateInbound Marketing Process
    • Content Marketing (photo: Anthony Giorgio)
    • OptimizeInbound Marketing Process
    • Search Engine Marketing
    • PromoteInbound Marketing Process
    • Social Media Marketing
    • Social Media Management Mid-Day (5 Minutes) Morning Afternoon(5 Minutes) (5 Minutes) 15 Minutes
    • Social MediaManagement Toolbox
    • ConvertInbound Marketing Process
    • Lead Conversion
    • AnalyzeInbound Marketing Process
    • ROI: Focus on what works
    • Long Term Strategy PlanTen Step Inbound Marketing Pathway Plan
    • Strategic Process 1. Align 2. Website 3. Metrics 4. Goals Goals Objectives 6. 8.5. Personas 7. Tactics Competition Milestones 10. Measure 9. Launch & Shift
    • Inbound Marketing Components Content Social SEO Media
    • Q&AMark Mathson, Inbound Marketing Strategist http://markmathson.com/ @MarkMathson