Is your search relevant? FASTforward Summit Series 3

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Recently Sensis Online Directories has developed an approach to answer the question of “Is our search relevant?”, based on facts rather than by judgement. Companies who have a search component to …

Recently Sensis Online Directories has developed an approach to answer the question of “Is our search relevant?”, based on facts rather than by judgement. Companies who have a search component to their systems can be in discussions where statements like the following are made: “We have a problem Y with the results in this area, If we make this change X, the problem of search goes away”. How do you quantify that a simple change in one area solves an issue, in isolation, without causing flow on affects. This presentation talks about the approach Sensis Online Directories have undertaken to quantify the quality of its search and measure improvement and changes.

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  • 1. Is your search relevant? http://www.flickr.com/photos/denial_land/349094199/
  • 2. Yellow Lab
    • http://yellowlab.com.au /
  • 3. Problems
  • 4. We’ve all got problems http://www.flickr.com/photos/estherase/24513484/
  • 5. Knowledge Management Change Management Guessing
  • 6. Where do I start? http://www.flickr.com/photos/spodzone/2696082875/
  • 7. We simply updated the data! What the!? http://www.flickr.com/photos/doctabu/342220423/
  • 8. Everyone’s an expert http://www.flickr.com/photos/alancleaver/2453107414/
  • 9. Solutions
  • 10. Agree Measure Real Data Persist Think Search Specialists
  • 11. Shared understanding of the problem http://www.flickr.com/photos/rachelpasch/3625451761/sizes
  • 12. Stop guessing http://www.flickr.com/photos/johnwardell/80125882/
  • 13. Navigational Search Expectations
    • Business “name” searches
    http://yellowlab.com.au/
  • 14. Informational Search Expectations
    • Business “type” searches
    http://yellowlab.com.au/
  • 15. SQuAT
    • Search
    • Quality
    • Analysis
    • Tool
    http://yellowlab.com.au/
  • 16. Evaluation
    • Ch 8. Evaluation in Information Retrieval
  • 17. Use real data http://www.flickr.com/photos/brianellin/487924876/
  • 18. Keep trying http://www.flickr.com/photos/mangee/116288632/
  • 19. Work with search concepts
  • 20. Harness your talent http://www.flickr.com/photos/andreasnilsson1976/2805521631/
  • 21. Problem Solutions Intuitive approach to search (guessing) Search Expectations Tools Use Real Data Formalise your approach Change Management Search Expectations Tools Use Real Data Shared Understanding Knowledge Management Create a center of search excellence Work with Search Concepts Keep trying (work hard)
  • 22. Mark Mansour
    • [email_address]
    • @markmansour