Partnering With Social Media Savvy Agents To Meet More Buyers Online
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Partnering With Social Media Savvy Agents To Meet More Buyers Online

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Loan Officers - ...

Loan Officers -

Position yourself as an invaluable asset to your social media savvy real estate agents.

Provide them with something that they care more about than:

Low Rates, Leads and Returned Phone Calls

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Partnering With Social Media Savvy Agents To Meet More Buyers Online Presentation Transcript

  • 1. Million Dollar Question....... Agent to Loan Officer: "What can you provide me that your competition can't or won't?" www.TopofMind.com
  • 2. The Main Challenge: What's Your Unique Selling Proposition? www.TopofMind.com
  • 3. The Good News: It is possible for loan officers to develop a true competitive advantage in this market by leveraging social media. www.copyblogger.com/usp www.TopofMind.com
  • 4. Partnering With The Right Agents Position yourself as an invaluable asset to your social media savvy real estate agents. Provide them with something that they care more about than: Leads, Low Rates and Returned Calls.... www.TopofMind.com
  • 5. Hi, I'm a Mortgage Blogger Mark Madsen Justin McHood Las Vegas Mortgage Blogger Arizona Mortgage Blogger Twitter: @mark_madsen Twitter: @jmchood www.TopofMind.com
  • 6. In This Webinar, You'll Learn: A proven system for partnering with the right social media savvy agents for the purpose of: o Getting in front of their clients, team and competitors o Establishing yourself as a valuable marketing asset o Earning the Trust and Respect you deserve as a Mortgage Pro www.TopofMind.com
  • 7. What Do Web-Based Agents Care About? Content Traffic Links www.TopofMind.com
  • 8. Content = The Most Important Thing www.TopofMind.com
  • 9. 8 Reasons Agents Need Mortgage Content #1 Specialized mortgage information requires an experienced lending professional's insight • Guideline Changes • First-Time Home Buyer Lending Tips • County / Program Loan Limits • Credit / Re-Score Education • Appraisal Regulations • Income / Asset FAQ's • Down Payment Assistance • MDIA, GFE, RESPA, WTF... www.TopofMind.com
  • 10. 8 Reasons Agents Need Mortgage Content #2 Buyers, Sellers and Agents always have mortgage related questions • What's the deal with FHA and condos? • How long do I have to wait after a short sale? • Does the home need a stove to pass an FHA appraisal? • Do I need to prove my income if I'm rich? • Can my baby's momma's momma co-sign if she has better credit? • How fast can we close? • Will rates go up in 3 months? www.TopofMind.com
  • 11. 8 Reasons Agents Need Mortgage Content #3 Relevant and timely information is excellent to include in newsletters or email campaigns • Economic Indicators that impact rates • Government incentives with expirations • FHA Mortgagee Letters - updates • Loan Limit changes • Loan Level Price Adjustments • The loss of banks or programs • HVCC concerns www.TopofMind.com
  • 12. 8 Reasons Agents Need Mortgage Content #4 An educated client is more valuable to the agent, loan officer and community • Important decisions aren't made based on emotion or fear • Time isn't wasted driving around viewing the wrong properties and price ranges • Closings move faster with a fully qualified and informed buyer • Sellers are more patient if they understand the lending process • Listings get priced properly initially www.TopofMind.com
  • 13. 8 Reasons Agents Need Mortgage Content #5 Moves prospects through a controlled sales cycle while keeping them on the agent's site 1. Buyer searches Google for listings 2. Buyer finds homes on agent's site 3. Buyer wants to inquire about a loan 4. Buyer finds Mtg. info on agent's site 5. Buyer contacts agent or LO www.TopofMind.com
  • 14. 8 Reasons Agents Need Mortgage Content #6 Establishes Trust / Authority and makes it easier for agent to refer client to preferred LO FACT: • Buyers are on an agent's site for an avg of 3-5 months researching homes, communities and culture • Borrowers spend an avg 1.5 minutes on a mortgage site looking for someone they can trust www.TopofMind.com
  • 15. 8 Reasons Agents Need Mortgage Content #7 Industry related keywords and frequent content are great for SEO / SEM www.TopofMind.com
  • 16. 8 Reasons Agents Need Mortgage Content #8 Specific articles will drive targeted traffic = Motivated and Informed "The Web is different. Instead of one-way Long Tail Search Engine Marketing interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it." ....Seth Godin www.TopofMind.com
  • 17. 8 Reasons Agents Need Mortgage Content EX: "Las Vegas FHA First Time Home Buyer" www.TopofMind.com
  • 18. Targeted Traffic - Be Where The Buyers Are Buyers Are Online Looking For Homes www.TopofMind.com
  • 19. Capture Targeted Traffic - 3 Simple Steps • Write blog articles that answer "Buying" questions • Buyers seeking mortgage info on Google will find your agent's blog • Let your agent's MLS search and CRM convert for you www.TopofMind.com
  • 20. Link Back To Your Agent's Blog SEO - Search Engine Optimization Back Link Strategy: Links = "Referral" in the eyes of Google • Use proper anchor text Las Vegas Real Estate vs click here for homes • Link from multiple web sites www.TopofMind.com
  • 21. Link Back To Your Agent's Blog Example: Proper Use of Anchor Text www.TopofMind.com
  • 22. Finding / Meeting New Agents Online Get in their space online, establish relationship, call *Don't be an idiot 1. Google Blogs (City + Real Estate) 2. Google Reader - subscribe 3. Mybloglog.com 4. Comment on their WP Blog 5. Twitter 6. LinkedIn 7. Facebook Groups / Pages 8. Zillow / Trulia 9. Start a blog - link back *See Webinar: 7 Strategies For Meeting Agents Online www.TopofMind.com
  • 23. Execution - Change The Game • Agents need: Content, Traffic, Links • Search for RE partners online • Get in their space, don't be a tool • Ask to contribute to their blog • Write excellent Mtg. content • Promote your agent's blog online • Network with other LOs in the game Twitter: @mark_madsen www.TopofMind.com