SXSW Recap

SXSWi Highlights 4/2/09 Mark Logan

Spring Break for Geeks John Biehler, 2009

SXSWi Parties Networking Sessions Sessions Attended Sessions in Presentation Sessions Involving Teledildonics

Alex Bogusky Sticking Your Nose Where it Doesn’t Belong

Q: Can an Ad Guy bring bike sharing to America?

A: “No”

Alex Bogusky image credit: Andrew Duvall

“ I Hate Advertising”

timesheets

Alex Bogusky

Creativity * Organization = Impact

Making Ideas Happen Scott Belsky CEO , Behance 99%

Action Items

Backburner Items

Reference Items

Making Ideas Happen 3

Source: behance.com

Source : behance.com

More from Behance

Search for a More Social Web Image credit: (CC) Brian Solis, www.briansolis.com and bub.blicio.us .

Search for a More Social Web

[Why We Play Games] They’re fun! Why Do We Play Games? source: xeodesign.com

The 4 Fun Keys 30 emotions from gameplay Hard Fun Fiero People Fun Amusement Easy Fun Curiosity Serious Fun Relaxation emotion < choice < mechanic > choice > emotion

Hard Fun: Fiero

1. Hard Fun: Mastery Creates Fiero

choices

goals

challenge

obstacles

strategy

power ups

puzzles

score

levels

monsters

feelings

fiero

frustration

boredom

modified from “Flow” Csikszentmihalyi player choice rewards effort

“ Proven solutions to common problems in specific contexts. ”

Anti-patterns:

Ex-boyfriend bug

Sock puppets

Underpants gnomes

Social Patterns & Anti-Patterns http://www.designingsocialinterfaces.com http:// developer.yahoo.com/ypatterns /

Making Breakthroughs Happen

Why Don’t Breakthroughs Happen?

Picture It On The Suit image credit: http://www.flickr.com/photos/karla_k/

Don’t Ask

Change the EQ Source: http://headrush.typepad.com/

Presenting Straight to the Brain Image credit: http:// www.flickr.com/photos/hurleygurley / Present to the brain, not to the mind.

Image credit: http:// www.flickr.com/photos/parmat /

Image credit: http:// www.flickr.com/photos/peasap / /

And also, puppies. Image credit: http:// www.flickr.com/photos/piratescott /

Image credit: http:// www.flickr.com/photos/stopdown /

Image credit: http://www.flickr.com/photos/oter/ /

WTF? Source: Creating Passionate Users

If you want to create passionate users, you need to understand passion . . . . But we can't just study it; we have to feel it. . . .

The brain cares deeply, profoundly, passionately about survival of the species. And that means sex.

Think Sexy Source: Creating Passionate Users

“ Intimate Computing”

Source: Whisper[s ] Research Group

Tune In. Turn on. Source: OhMiBod.com

Teledildonics Virtual Sex Machine The Real Touch

SXSW Podcasts

Behance: www.behance.com

Kathy Sierra: headrush.typepad.com

Xeodesign: www.xeodesign.com

Social Patterns: www.designingsocialinterfaces.com

Yahoo Patterns: http:// developer.yahoo.com/ypatterns /

Back to School

And also, puppies. Image credit: http:// www.flickr.com/photos/piratescott /

Mark Logan serves as VP, director of interactive at Barkley , one of the largest independent advertising agencies in the U.S. He guides online advertising, e-commerce, mobile and social media campaigns for clients including The March of Dimes, Build-A-Bear Workshop, Sonic Drive-In and Wrangler. Logan began his career in Sydney, Australia, writing and producing documentary films and video. Mark is a graduate of Duke University.