RETAIL IN THE AGE OF MOBILE EMPOWERMENT

A new generation of mobile applications combines location awareness, visual searc...
GOOGLE SHOPPER AND GOOGLE GOGGLES
                       Two mobile applications from Google allow video and voice
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Retail in the Age of Mobile Empowerment

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Consumers are equipped with an increasingly sophisticated array of mobile applications to get information about pricing, service, locations, social context and even health and sustainability. How will this new mobile-empowered consumer reshape retail?

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Retail in the Age of Mobile Empowerment

  1. 1. RETAIL IN THE AGE OF MOBILE EMPOWERMENT A new generation of mobile applications combines location awareness, visual search and social context to give shoppers more information than ever about their choices. Competitive pricing information, product reviews, user ratings and even social responsibility critiques are literally in the hands of your customers, often as they are walking by or shopping in your stores. How will your brand adapt to this era of radical transparency and shopper empowerment? REDLASER This startlingly accurate barcode reader allows shoppers to get instant price info from online and local retailers simply by scanning a barcode. BARNES & NOBLE Shoppers can take a picture of any book, DVD or audio CD and instantly get information on pricing, availability, reviews. Items are ordered on the smartphone or reserved for in-store pick-up. YELP MONOCLE This hidden feature of the Yelp application displays restaurant names and user ratings over a real-time street view from the phone’s camera to show nearby establishments and their ratings. SEARS PERSONAL SHOPPER CREW Take a picture of anything you want to buy, and Sears Personal Shopper Crew will respond with a phone call or email to help you make your purchase. GOODGUIDE This application allows shoppers to scan products on your shelf and get health, safety and sustainability ratings.
  2. 2. GOOGLE SHOPPER AND GOOGLE GOGGLES Two mobile applications from Google allow video and voice search to bring back product and pricing information. QUESTIONS FOR RETAILERS How will your organization stay as informed as your consumers? How will you translate organizational awareness to action at the store level? Will online reviews of products and locations have as big an impact in brick- and-mortar as they do in e-commerce? Will you encourage your customers to use these technologies to share their experiences? How will you use these technologies to create a sustainable connection with your customers? Mark Logan 816-674-6373 mlogan@barkleyus.com

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