Reinventing Retail

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A look at how emerging technologies will change the experience of shopping in the near future. Presented at the Future Perfect Retail conference, October 2013. Developed by Moonshot, the innovation lab at Barkley.

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Reinventing Retail

  1. 1. PRESENTS RETAIL R INVENTINGE The technology of how we shop
  2. 2. RETAIL R INVENTINGE 2 image of exhibition
  3. 3. RETAIL R INVENTINGE THE DIGITAL AGE 1992 3
  4. 4. RETAIL R INVENTINGE DIGITAL IS DEAD 4
  5. 5. RETAIL R INVENTINGE THE POST-DIGITAL AGE 2013 5
  6. 6. RETAIL R INVENTINGE 6
  7. 7. RETAIL R INVENTINGE 7 BARKLEYUS.COM/TECHROADMAP
  8. 8. RETAIL R INVENTINGE INTELLIGENT THINGS 8
  9. 9. RETAIL R INVENTINGE COMPUTER VISION 9
  10. 10. RETAIL R INVENTINGE 3-D SCANNING AND PRINTING 10
  11. 11. RETAIL R INVENTINGE MOBILE SHOPPERS 11
  12. 12. RETAIL R INVENTINGE SHOPPER ANALYTICS 12
  13. 13. RETAIL R INVENTINGE BUDGET FOR INNOVATION 11% 13 source: “Benchmark Your Marketing Innovation Culture,” Forrester Research, August 2013
  14. 14. RETAIL R INVENTINGE BUDGET FOR INNOVATION 70 / 20 / 10 14 source: “Benchmark Your Marketing Innovation Culture,” Forrester Research, August 2013 NOW NEW NEXT
  15. 15. RETAIL R INVENTINGE IN-STORE EXPERIENCE 15
  16. 16. RETAIL R INVENTINGE 16 IN-STORE EXPERIENCE
  17. 17. RETAIL R INVENTINGE NO-BOX RETAILING 17
  18. 18. RETAIL R INVENTINGE NO-BOX RETAILING 18
  19. 19. RETAIL R INVENTINGE NO-BOX RETAILING 19
  20. 20. RETAIL R INVENTINGE NO-BOX RETAILING 20
  21. 21. RETAIL R INVENTINGE CONFIDENCE BEFORE COMMITTING 21
  22. 22. RETAIL R INVENTINGE MOBILE ENGAGEMENT 22 89% source: Nielsen, 2012 of smartphone users use their phones at retail
  23. 23. RETAIL R INVENTINGE MOBILE ENGAGEMENT 23 source: “Sprint Mobile Moment of Truth Study,” August 2012
  24. 24. RETAIL R INVENTINGE MOBILE ENGAGEMENT 24 amazon.com facebook groupon target QR Reader yelp ebay mobile google shopper foursquare twitter red laser walmart mobile 0% 7.5% 15% 22.5% 30% 6% 7% 8% 8% 8% 9% 9% 9% 11% 11% 18% 26% source: “Sprint Mobile Moment of Truth Study,” August 2012
  25. 25. RETAIL R INVENTINGE MOBILE ENGAGEMENT 25 source: “Sprint Mobile Moment of Truth Study,” August 2012 Buy In-Store No Influence Buy at another store Buy online MOBILE SHOPPERS ALMOST 3X TIMES MORE LIKELY TO BUY IN STORE THAN ONLINE.
  26. 26. RETAIL R INVENTINGE MOBILE ENGAGEMENT 26
  27. 27. RETAIL R INVENTINGE “THE BEST WAY TO PREDICT THE FUTURE 27 IS TO INVENT IT.” Alan Kay Computer Pioneer
  28. 28. RETAIL R INVENTINGE “IF YOU DON’T INVENT THE FUTURE, SOMEONE ELSE WILL.” 28 Mark Logan Computer Geek @mlogan bit.ly/marklogan

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