Advertising's obsession with storytelling is an overused and limiting cliché. Experience and action trump story. In a post-digital age, technology isn't merely a means to deliver stories, it's an essential element of creative ideas.
Video of the presentation is here:
NOTE: This is the notes version of the presentation. Since I had to PDF it, it lacks animated GIFs and videos, although video links are included int he notes. I'll upload a notes version and video of the presentation shortly.