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Copyright 2013 by Rita Gunther McGrath

1
CONTACT RITA

Rita Gunther McGrath
rdm20@columbia.edu
www.ritamcgrath.com
Follow me @rgmcgrath
A Tale of Two Companies, two oil billionaires,
a Japanese innovator and a whole lot of
denial

C
3 opyright 2013 by Rita G...
New forms of competition that
we never considered!

VS

4
The new playbook for strategy
Continuous Reconfiguration
Healthy Disengagement
Deft Resource Allocation
Innovation Pro...
What does it all mean for
individual careers & talent?
From

To…

Organizational systems

Individual skills

A stable care...
A recipe for disruption

Implications from the book for
would-be disruptors

Copyright 2013 by Rita Gunther McGrath

7
Find an attractive target

Copyright 2013 by Rita Gunther McGrath

8
“I don’t want any surprises
and don’t bring me bad news”

Copyright 2013 by Rita Gunther McGrath

9
What does their customer
really need?
 Same need that the incumbent provides, but with a
twist?
 Making what the incumbe...
Payment customers

Copyright 2013 by Rita Gunther McGrath

11
US Banks raked in $45.3 Billion in fees from
merchants in 2008 & its gone up since then

Copyright 2013 by Rita Gunther Mc...
Next, you’ll need a business
model

Copyright 2013 by Rita Gunther McGrath

13
Here’s the disruptor

Copyright 2013 by Rita Gunther McGrath

14
The transient advantage
economy & entrepreneurship

Copyright 2013 by Rita Gunther McGrath

15
Time & Interest permitting

Implications for leaders in large
organizations

Copyright 2013 by Rita Gunther McGrath

16
From Stability to Continuous Reconfiguration

Copyright 2013 by Rita Gunther McGrath
17
From defending past advantages
to healthy disengagement

Copyright 2013 by Rita Gunther McGrath

18
From resources held hostage
to deft reallocation

• Textiles
• Chemicals

1940s1960's

Copyright 2013 by Rita Gunther McGr...
From episodic innovation to a
sustained capability

Copyright 2013 by Rita Gunther McGrath

20
From defending advantages to
seizing opportunities

Copyright 2013 by Rita Gunther McGrath

21
CONTACT RITA

Rita Gunther McGrath
rdm20@columbia.edu
www.ritamcgrath.com
Follow me @rgmcgrath
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Professor Rita McGrath at business of software 2013 end of competitive advantage

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Professor Rita Gunther McGrath at Business of Software Conference 2013.

A talk on the rise of transient advantage in business and what that means for entrepreneurial software businesses.

Published in: Business, Technology
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Transcript of "Professor Rita McGrath at business of software 2013 end of competitive advantage"

  1. 1. Copyright 2013 by Rita Gunther McGrath 1
  2. 2. CONTACT RITA Rita Gunther McGrath rdm20@columbia.edu www.ritamcgrath.com Follow me @rgmcgrath
  3. 3. A Tale of Two Companies, two oil billionaires, a Japanese innovator and a whole lot of denial C 3 opyright 2013 by Rita Gunther McGrath
  4. 4. New forms of competition that we never considered! VS 4
  5. 5. The new playbook for strategy Continuous Reconfiguration Healthy Disengagement Deft Resource Allocation Innovation Proficiency Discovery Driven Mindset Entrepreneurial Career Management Copyright 2013 by Rita Gunther McGrath 5
  6. 6. What does it all mean for individual careers & talent? From To… Organizational systems Individual skills A stable career path A series of ‘gigs’ Hierarchies and teams Individual superstars Infrequent job hunting Permanent career campaigns Careers managed by the individual Careers managed by the organization Copyright 2013 by Rita Gunther McGrath 6
  7. 7. A recipe for disruption Implications from the book for would-be disruptors Copyright 2013 by Rita Gunther McGrath 7
  8. 8. Find an attractive target Copyright 2013 by Rita Gunther McGrath 8
  9. 9. “I don’t want any surprises and don’t bring me bad news” Copyright 2013 by Rita Gunther McGrath 9
  10. 10. What does their customer really need?  Same need that the incumbent provides, but with a twist?  Making what the incumbent provides unnecessary?  Doing the same thing, but at a fraction of the price?  Customer need that is not being met, is being met badly or expensively, or is being met in such a way that infuriates customers?  Might they reward you for making their experience better? Copyright 2013 by Rita Gunther McGrath 10
  11. 11. Payment customers Copyright 2013 by Rita Gunther McGrath 11
  12. 12. US Banks raked in $45.3 Billion in fees from merchants in 2008 & its gone up since then Copyright 2013 by Rita Gunther McGrath 12
  13. 13. Next, you’ll need a business model Copyright 2013 by Rita Gunther McGrath 13
  14. 14. Here’s the disruptor Copyright 2013 by Rita Gunther McGrath 14
  15. 15. The transient advantage economy & entrepreneurship Copyright 2013 by Rita Gunther McGrath 15
  16. 16. Time & Interest permitting Implications for leaders in large organizations Copyright 2013 by Rita Gunther McGrath 16
  17. 17. From Stability to Continuous Reconfiguration Copyright 2013 by Rita Gunther McGrath 17
  18. 18. From defending past advantages to healthy disengagement Copyright 2013 by Rita Gunther McGrath 18
  19. 19. From resources held hostage to deft reallocation • Textiles • Chemicals 1940s1960's Copyright 2013 by Rita Gunther McGrath 1980s-1990s • Advanced Materials • Flameproof Products • Specialty Materials • High-IP specialty chemicals 2000s on 19
  20. 20. From episodic innovation to a sustained capability Copyright 2013 by Rita Gunther McGrath 20
  21. 21. From defending advantages to seizing opportunities Copyright 2013 by Rita Gunther McGrath 21
  22. 22. CONTACT RITA Rita Gunther McGrath rdm20@columbia.edu www.ritamcgrath.com Follow me @rgmcgrath
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