Professor Rita Mcgrath at business of software 2013 end of competitive advantage
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Professor Rita Mcgrath at business of software 2013 end of competitive advantage

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Professor Rita Gunther McGrath at Business of Software Conference 2013.

Professor Rita Gunther McGrath at Business of Software Conference 2013.

A talk on the rise of transient advantage in business and what that means for entrepreneurial software businesses.

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Professor Rita Mcgrath at business of software 2013 end of competitive advantage Professor Rita Mcgrath at business of software 2013 end of competitive advantage Presentation Transcript

  • Copyright 2013 by Rita Gunther McGrath 1
  • CONTACT RITA Rita Gunther McGrath rdm20@columbia.edu www.ritamcgrath.com Follow me @rgmcgrath
  • A Tale of Two Companies, two oil billionaires, a Japanese innovator and a whole lot of denial C 3 opyright 2013 by Rita Gunther McGrath
  • New forms of competition that we never considered! VS 4
  • The new playbook for strategy Continuous Reconfiguration Healthy Disengagement Deft Resource Allocation Innovation Proficiency Discovery Driven Mindset Entrepreneurial Career Management Copyright 2013 by Rita Gunther McGrath 5
  • What does it all mean for individual careers & talent? From To… Organizational systems Individual skills A stable career path A series of ‘gigs’ Hierarchies and teams Individual superstars Infrequent job hunting Permanent career campaigns Careers managed by the individual Careers managed by the organization Copyright 2013 by Rita Gunther McGrath 6
  • A recipe for disruption Implications from the book for would-be disruptors Copyright 2013 by Rita Gunther McGrath 7
  • Find an attractive target Copyright 2013 by Rita Gunther McGrath 8
  • “I don’t want any surprises and don’t bring me bad news” Copyright 2013 by Rita Gunther McGrath 9
  • What does their customer really need?  Same need that the incumbent provides, but with a twist?  Making what the incumbent provides unnecessary?  Doing the same thing, but at a fraction of the price?  Customer need that is not being met, is being met badly or expensively, or is being met in such a way that infuriates customers?  Might they reward you for making their experience better? Copyright 2013 by Rita Gunther McGrath 10
  • Payment customers Copyright 2013 by Rita Gunther McGrath 11
  • US Banks raked in $45.3 Billion in fees from merchants in 2008 & its gone up since then Copyright 2013 by Rita Gunther McGrath 12
  • Next, you’ll need a business model Copyright 2013 by Rita Gunther McGrath 13
  • Here’s the disruptor Copyright 2013 by Rita Gunther McGrath 14
  • The transient advantage economy & entrepreneurship Copyright 2013 by Rita Gunther McGrath 15
  • Time & Interest permitting Implications for leaders in large organizations Copyright 2013 by Rita Gunther McGrath 16
  • From Stability to Continuous Reconfiguration Copyright 2013 by Rita Gunther McGrath 17
  • From defending past advantages to healthy disengagement Copyright 2013 by Rita Gunther McGrath 18
  • From resources held hostage to deft reallocation • Textiles • Chemicals 1940s1960's Copyright 2013 by Rita Gunther McGrath 1980s-1990s • Advanced Materials • Flameproof Products • Specialty Materials • High-IP specialty chemicals 2000s on 19
  • From episodic innovation to a sustained capability Copyright 2013 by Rita Gunther McGrath 20
  • From defending advantages to seizing opportunities Copyright 2013 by Rita Gunther McGrath 21
  • CONTACT RITA Rita Gunther McGrath rdm20@columbia.edu www.ritamcgrath.com Follow me @rgmcgrath