An IoT13 presentation showcasing promising companies in the internet of things. Hugo Fiennes of Electric Imp, presents their plans for simplifying the internet of things, making it accessible to developers everywhere

1. connected devices made simple
Hugo Fiennes, co-founder & CEO
June 27th, 2013

2. where we are now
For many years, the world looked at device connectivity as a hardware problem,
and tried to solve it with new standards and new chips.
The thought appeared to be that if it was made cheaper, it’d catch on.
2
multiple wireless standards
protocol proliferation
nonexistent data integration
few compelling use cases
right now…
zigbee zwave 6lowpan

3. the problem is…
Manufacturers want to make better products; products which learn and
evolve, which use the power of the Internet.
This is hard without a platform to build on.
3
We are building this platform. We deal with everything end to end.
servers mgmt aprvl security stack tools protocols wifi mcu softwaredesign
café me
do it yourself
café me
with electric imp

4. our platform: in the device
Every device connects with WiFi, no gateway needed.
4
simple development
easy upgrades
optical configuration
one step setup
VM
imp OS
firmware
analog, digital, SPI, I2C,
UART, PWM, CAN, etc
TLS-encrypted WiFi
connection to service
Customer code runs within a VM, with our OS taking care of I/O
our platform provides

5. our platform: cloud-side
Every device gets a cloud VM. APIs for everyone!
5
HTTP APIs
easy service integration
seamless phone connectivity
40
faster product evolution
benefits

6. a bit more detail…
We do embedded work in the imp, and cloud work in the cloud; there’s no
reason to be parsing JSON on an embedded device…
6
Agent
imp cloud
imp API
the imp
virtual machine
3RD party
services
vendor’s
server
vendor’s
app
BlinkUp
your services and software
(mandatory)
services and software provided
by Electric Imp
vendor’s services and software
(optional)
imp OS
firmware
imp IDE
imp Overview
imp
Console

7. our hardware
7
two choices now: 2014
for add-on connectivity for built-in connectivity single chip wifi + soc
cellular variant

8. www.electricimp.com
connected devices made simple

9. web-based IDE
You can even develop & debug firmware with a Chromebook!
9

10. pretty dashboards
Vendors can monitor device activity, roll out new builds seamlessly,
troubleshoot customer problems and more
10