Tree House 042209

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How to make your advertising effective

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Tree House 042209

  1. 1. Your Campaign Stinks If you don’t want to be average, why do you insist on being normal? 06/30/09 TreeHouse Interactive © 2009
  2. 2. Agenda Who is TreeHouse Interactive? Section 1 Section 2 Section 3 Section 4 Section 5 Section 6 Section 7 06/30/09 TreeHouse Interactive © 2009
  3. 3. Who is TreeHouse Interactive? SaaS Company Demand Generation and Marketing Automation Partner Relationship Management Channel Sales Force Automation™ Started in 1997 Head office in Salt Lake City Privately held and profitable Start-up to Global 1000 customers TreeHouse has seen 100’s of successful and unsuccessful trade show promotions 06/30/09 TreeHouse Interactive © 2009
  4. 4. Myers Briggs Methodical Competitive Spontaneous Humanistic 06/30/09 TreeHouse Interactive – Confidential © 2008
  5. 5. Myers Briggs 06/30/09 TreeHouse Interactive – Confidential © 2008
  6. 6. Myers Briggs 06/30/09 TreeHouse Interactive – Confidential © 2008
  7. 7. Writing Copy #1 – How to End #2 – How to Begin #3 – What to Leave Out 06/30/09 TreeHouse Interactive – Confidential © 2008
  8. 8. Bridge from Nowhere 06/30/09 TreeHouse Interactive – Confidential © 2008
  9. 9. Bridge from Nowhere “The human body is only comfortable when contorted” 06/30/09 TreeHouse Interactive – Confidential © 2008
  10. 10. Broca 06/30/09 TreeHouse Interactive – Confidential © 2008
  11. 11. Broca Want to get better results from your campaigns ? 06/30/09 TreeHouse Interactive – Confidential © 2008
  12. 12. Broca 06/30/09 TreeHouse Interactive – Confidential © 2008
  13. 13. Broca Want to get better results from your campaigns ? 06/30/09 TreeHouse Interactive – Confidential © 2008
  14. 14. Broca 06/30/09 TreeHouse Interactive – Confidential © 2008
  15. 15. Broca Has your message been ‘d ? 06/30/09 TreeHouse Interactive – Confidential © 2008
  16. 16. Broca How can Autism help your bottom line? 06/30/09 TreeHouse Interactive – Confidential © 2008
  17. 17. Broca “This letter has been pre- crumpled to assist you with a more efficient disposal process” 06/30/09 TreeHouse Interactive – Confidential © 2008
  18. 18. Broca Find the Cliché and throw it away ! "La il" ugh ev te r i all s th e be t of st m roo edic i the aul" ne" yi s ay P e er to p "Worth his weight in gold" on Pet "M n g Ro bbi " "Misery loves company" 06/30/09 TreeHouse Interactive – Confidential © 2008
  19. 19. Impact Formula Saliency X Repetition = Impact 06/30/09 TreeHouse Interactive – Confidential © 2008
  20. 20. Target Market Folly Stop obsessing so much about nailing the right target market….instead… Spend more time trying to deeply impress someone 06/30/09 TreeHouse Interactive – Confidential © 2008
  21. 21. 1 Strong Message Most e-mail blasts try to say too much in one e-mail. Pick one strong message and nail it. If you have 5 strong messages, use 5 different e-mails. 06/30/09 TreeHouse Interactive – Confidential © 2008
  22. 22. Drop the Ball What Else ? What Next ? 06/30/09 TreeHouse Interactive – Confidential © 2008
  23. 23. Never Never promise everything you plan to deliver Never begin with the word imagine Never include your name more than is natural Never conjure up an unpleasant image Never respond to a smaller competitor Never claim to have exceptional service Never mention the recession Never make a claim with supporting evidence Never say things in the usual way 06/30/09 TreeHouse Interactive © 2009
  24. 24. More Cool Stuff Main web site www.slyasafox.com http://www.slyasafox.com/fun.html Random Thoughts from Mark L. Fox www.TangentTime.com American Idol Post http://www.tangenttime.com/2009/03/american-idol/ FutureNow Persona http://www.grokdotcom.com/2007/06/29/2-ways-to-get-started-with-personas-part-1/ http://www.grokdotcom.com/2007/07/02/2-ways-to-get-started-with-personas-part-2/ White Papers to Improve your on-line Marketing http://www.futurenowinc.com/marketing_whitepapers.htm Monday Morning Memo http://www.mondaymorningmemo.com/?ShowMe=Archives 60 Second Copywriter www.hedquist.com 06/30/09 TreeHouse Interactive – Confidential © 2008
  25. 25. Questions and Answers Q&A 06/30/09 TreeHouse Interactive © 2009
  26. 26. Contact Information To get more information about TreeHouse Interactive or any of the products below, call 801.576.8428 or visit www.treehousei.com. Marketing View Demand generation and marketing automation Reseller View Partner relationship management and portals Sales View Channel Sales Force Automation and CRM 06/30/09 TreeHouse Interactive © 2009
  27. 27. Is Lead Scoring Dead? Practical Tips for Better Qualifying Leads 06/30/09 TreeHouse Interactive © 2009

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