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Tree House 042209
Tree House 042209
Tree House 042209
Tree House 042209
Tree House 042209
Tree House 042209
Tree House 042209
Tree House 042209
Tree House 042209
Tree House 042209
Tree House 042209
Tree House 042209
Tree House 042209
Tree House 042209
Tree House 042209
Tree House 042209
Tree House 042209
Tree House 042209
Tree House 042209
Tree House 042209
Tree House 042209
Tree House 042209
Tree House 042209
Tree House 042209
Tree House 042209
Tree House 042209
Tree House 042209
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Tree House 042209

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How to make your advertising effective

How to make your advertising effective

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  • 1. Your Campaign Stinks If you don’t want to be average, why do you insist on being normal? 06/30/09 TreeHouse Interactive © 2009
  • 2. Agenda Who is TreeHouse Interactive? Section 1 Section 2 Section 3 Section 4 Section 5 Section 6 Section 7 06/30/09 TreeHouse Interactive © 2009
  • 3. Who is TreeHouse Interactive? SaaS Company Demand Generation and Marketing Automation Partner Relationship Management Channel Sales Force Automation™ Started in 1997 Head office in Salt Lake City Privately held and profitable Start-up to Global 1000 customers TreeHouse has seen 100’s of successful and unsuccessful trade show promotions 06/30/09 TreeHouse Interactive © 2009
  • 4. Myers Briggs Methodical Competitive Spontaneous Humanistic 06/30/09 TreeHouse Interactive – Confidential © 2008
  • 5. Myers Briggs 06/30/09 TreeHouse Interactive – Confidential © 2008
  • 6. Myers Briggs 06/30/09 TreeHouse Interactive – Confidential © 2008
  • 7. Writing Copy #1 – How to End #2 – How to Begin #3 – What to Leave Out 06/30/09 TreeHouse Interactive – Confidential © 2008
  • 8. Bridge from Nowhere 06/30/09 TreeHouse Interactive – Confidential © 2008
  • 9. Bridge from Nowhere “The human body is only comfortable when contorted” 06/30/09 TreeHouse Interactive – Confidential © 2008
  • 10. Broca 06/30/09 TreeHouse Interactive – Confidential © 2008
  • 11. Broca Want to get better results from your campaigns ? 06/30/09 TreeHouse Interactive – Confidential © 2008
  • 12. Broca 06/30/09 TreeHouse Interactive – Confidential © 2008
  • 13. Broca Want to get better results from your campaigns ? 06/30/09 TreeHouse Interactive – Confidential © 2008
  • 14. Broca 06/30/09 TreeHouse Interactive – Confidential © 2008
  • 15. Broca Has your message been ‘d ? 06/30/09 TreeHouse Interactive – Confidential © 2008
  • 16. Broca How can Autism help your bottom line? 06/30/09 TreeHouse Interactive – Confidential © 2008
  • 17. Broca “This letter has been pre- crumpled to assist you with a more efficient disposal process” 06/30/09 TreeHouse Interactive – Confidential © 2008
  • 18. Broca Find the Cliché and throw it away ! "La il" ugh ev te r i all s th e be t of st m roo edic i the aul" ne" yi s ay P e er to p "Worth his weight in gold" on Pet "M n g Ro bbi " "Misery loves company" 06/30/09 TreeHouse Interactive – Confidential © 2008
  • 19. Impact Formula Saliency X Repetition = Impact 06/30/09 TreeHouse Interactive – Confidential © 2008
  • 20. Target Market Folly Stop obsessing so much about nailing the right target market….instead… Spend more time trying to deeply impress someone 06/30/09 TreeHouse Interactive – Confidential © 2008
  • 21. 1 Strong Message Most e-mail blasts try to say too much in one e-mail. Pick one strong message and nail it. If you have 5 strong messages, use 5 different e-mails. 06/30/09 TreeHouse Interactive – Confidential © 2008
  • 22. Drop the Ball What Else ? What Next ? 06/30/09 TreeHouse Interactive – Confidential © 2008
  • 23. Never Never promise everything you plan to deliver Never begin with the word imagine Never include your name more than is natural Never conjure up an unpleasant image Never respond to a smaller competitor Never claim to have exceptional service Never mention the recession Never make a claim with supporting evidence Never say things in the usual way 06/30/09 TreeHouse Interactive © 2009
  • 24. More Cool Stuff Main web site www.slyasafox.com http://www.slyasafox.com/fun.html Random Thoughts from Mark L. Fox www.TangentTime.com American Idol Post http://www.tangenttime.com/2009/03/american-idol/ FutureNow Persona http://www.grokdotcom.com/2007/06/29/2-ways-to-get-started-with-personas-part-1/ http://www.grokdotcom.com/2007/07/02/2-ways-to-get-started-with-personas-part-2/ White Papers to Improve your on-line Marketing http://www.futurenowinc.com/marketing_whitepapers.htm Monday Morning Memo http://www.mondaymorningmemo.com/?ShowMe=Archives 60 Second Copywriter www.hedquist.com 06/30/09 TreeHouse Interactive – Confidential © 2008
  • 25. Questions and Answers Q&A 06/30/09 TreeHouse Interactive © 2009
  • 26. Contact Information To get more information about TreeHouse Interactive or any of the products below, call 801.576.8428 or visit www.treehousei.com. Marketing View Demand generation and marketing automation Reseller View Partner relationship management and portals Sales View Channel Sales Force Automation and CRM 06/30/09 TreeHouse Interactive © 2009
  • 27. Is Lead Scoring Dead? Practical Tips for Better Qualifying Leads 06/30/09 TreeHouse Interactive © 2009

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