How Effective Is The Combination Of Your Main Product And Ancillary Texts?

Mark Lavery How Effective Is The Combination Of Your Main Product And Ancillary Texts?

If I were to market my production I would firstly release the teaser trailer. This as it would make more of an impact to the audience. It is more common sense to release this first as well as if the poster was released before then the audience wouldn’t have a clue what it is about. Where as the trailer draws the audience in and then when they see the poster they can draw the useful information from it.
Order Of Production Trailer >> Poster >> Magazine

The three different text all do have a different function to do. It relates to what I was saying previously about the order that they are released. The teaser trailer is mainly to capture the audiences attention. They are hopefully left wanting more.
It says on an internet site, Wikipedia.com that ‘One of the reasons for the name "teaser" is because they are shown usually a long time (one or one and a half years) before the movie comes out, so as to "tease" the audience.’
Then with this a Poster release means that the audience can gain the information like, what the film is called, possibly when it is being released etc etc. Largely the Posters are used to advertise the film.
The magazine cover is more of a detailed approach to the film release. It gives a lot more information such as the making of it, who is involved. This will obviously come last compared to the other texts as now the audience are aware of the films existence.
Text Functions

How the Ancillary text and main product relate to each other...

Font
I think that there is a great combination between the main product, the trailer, and the ancillary text, the magazine cover and poster design. I have taken key elements from the teaser trailer and then applied these parts into my ancillary text so that there is a ‘flow’ between all three products!

Font
One of the main aspect that continues through out each production is the style of the font. The font found off of dfont.com is very childlike and looks like it has been written by the main character, the doll. It appears at the end of the trailer. This One of the last clips shown so this means that the audience will then remember it more than some of the rest of the trailer. The actual title of the Film is in this text, so in some respect this font has to be used regularly on each ancillary text.

Font
Here on the magazine design you can see at the bottom right of the cover the font used from the trailer. The idea to use the font here came from my research and planning. One magazine design had graffiti like font, going against the rest of the mundane font used. I want to do with with my design and then thought of what font I could use, going with what I have used previously.
We see the font used more than once on the poster design. With the title of the film at the bottom. Though it is clear to see I have applied this font on the back drop of the design more than once. With such a dark background I had to do something with it. Writing text in the handwriting font suggests to the audience a sense of obsession from the child. So as you can see the font helping toward the integration of the main project and ancillary texts.

Image
Another combination of the three different texts is the use the main character of the trailer. Throughout the trailer we only see a few camera shoots of the doll. Though now the ancillary texts expand on the publicity of the character.

I have taken from the trailer an exact image and used it as my poster design. The image in question only comes up for less than half a second each time. Meaning that the audience never really gains a full grasp of this image in the first place. In some respect I wanted it to be a subliminal part of the trailer, and with it now being part of the poster design means in some way that things start to unravel. I also think that this image in the trailer is one the most iconic images of the main character.
Image I think that this is quite an effective combination between the main text and the poster design. Though one that I do not thinks works that well. I have done a large amount of editing to the image, though a new image of the character should have been taken, this would have still related to the trailer as it is an image of the main character.

With in the trailer at the end we see another remember-al image of the main character (see image below). We the see an image like this again on the magazine cover. In my audience feedback it was said that one of the best bits was the eyes opening of the dolls eyes. With the cover it is focused on the yes, just as the trailer did. Again another related part of the ancillary text to the main product.
Image Colour The colour of the two texts, the trailer and poster are very dark, an on going theme. The magazine design couldn’t really be dark due to it being a magazine cover. Though I have darken the eyes and made them more dominate than the rest of the image.

Thank You!

How Effective Is The Combination Of Your Main Product And Ancillary Texts?

by mark

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How Effective Is The Combination Of Your Main Product And Ancillary Texts? Presentation Transcript