Com 459 Hw Brand Gap Concept Test Redo
Loading...
Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.
Favorites, Groups & Events
Com 459 Hw Brand Gap Concept Test Redo - Presentation Transcript
- Concept Test Getting right idea - Have a selection of about ten. Then narrow it down to two – three. Getting idea right – Polish the idea that was chosen.
- Concept test can help in developing
- -names
- -symbols
- -icons
- -taglines
- -brand promises
- It is addressed by two issues.
- -Getting the right idea
- -Getting the idea right
More info about this document
© All Rights Reserved
Go to text version
- Total Views 1231
- 1220 on SlideShare
- Comments 0
- Favorites 0
- Downloads 28
Most viewed embeds
All embeds
- Upload Info
- Uploaded via SlideShare
- Uploaded as Microsoft PowerPoint
0 comments
Post a comment