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Online collaboration and Building Online Community


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Presented at Social Biz World Conference in 2011

Presented at Social Biz World Conference in 2011

Published in: Education, Technology
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  • 1. You First Meet You Exchange a Little Info You Get into Deeper Conversations You Discover Hidden Talents Everyone can Share & Receive Info and
  • 2. Social Networks & Collaboration – The Opportunity o Social Media isn’t a fad. If Facebook were a country it would be the 3rd largest in the world. o Online Collaboration allows you to get the most from your social networks. o Billions are being spent on collaboration, community and reaching out to
  • 3. Social Networking 1.0 - Connective Tissue of the
  • 4. Social Networking Evolved for ROE What Are the Results? What Are We Getting Out of Social Networks?
  • 5. People are social beings. The water-cooler has been around a long time it just looks different now and is most likely online. Let’s Make it Useful!
  • 6. Let’s Be Real Forget Theory In It’s Infancy, It’s Evolving & It’s About Deeper Community
  • 7. Online Collaboration Defined Collaboration is a recursive[1] process where two or more people or organizations work together in an intersection of common goals — for example, an intellectual endeavor[2][3] that is creative in nature[4]—by sharing knowledge, learning and building consensus. Most collaboration requires leadership, although the form of leadership can be social within a decentralized and egalitariangroup a rule or procedure that can be applied repeatedly.. [5]
  • 8. What can you gain from Online Collaboration Connecting with internal teams for: Idea management Creating a knowledge base Promoting team interaction Fostering employee
  • 9. What can you gain from Online Collaboration Connecting externally for: Market Research Gaining Product Feedback Customer Intelligence for Targeting Building Community & Brand
  • 10. Tools for Online Collaboration It depends on what you are trying to achieve: Document Sharing tools – Sharepoint Blogs, Wiki’s and Forums – Wordpress etc. Mind-Mapping - MindJet Project Management tools – Base Camp THEY DON’T DRIVE TO RESULTS AND OUTCOMES CLEARLY &
  • 11. Tools for Online Collaboration I didn’t mention the usual suspects - Twitter, FB etc. There is a new wave of social tools that: Enable collaboration at a deeper level Eliminate the need and difficulty of complex decision-making via meetings, email, telephone & text messages Allow threaded conversations that can be driven to results & outcomes Enable communication between geographically dispersed people & teams to share ideas and questions&drive to actionable results via the
  • 12. The Rise of Social Collaboration &
  • 13. It all Sounds Great, Right?
  • 14. If You Create The Space - Will They Come? Uh No…..No they won’t….. We found that out pretty quickly Knew we had to adjust and change the way we were approaching the space – simplified the
  • 15. If They Come Will They Stay? No? Really…… We knew that building, fostering and giving a home online was one of the keys to success Created a CDM team & developed guidelines to reduce friction to signing up, getting engaged & immersing in the experience & the
  • 16. How Can You Keep Them in Your Community? It’s about Adoption…BUT Adoption is getting worse 2.0 adoption council info in the marketing data – (200 companies) – adoption requires management/training/development: 1-1/2 years ago: 70% encountered resistance & 40% couldn’t overcome it As of a 6 months ago: 80% encountered resistance&55% couldn’t overcome it Underestimating time and money to manage the community Can’t just give them a platform and hope they will get
  • 17. But more-so how can you have them become an active participant in the Community and engage in Online Collaboration? Adoption is fraught with ignorance & “I don’t know how to do this” We need to help people understand what they need to do Why are you collaborating? What is the specific purpose? Once you know this – how do you collaborate and what tools do you
  • 18. Living In the Trenches You’re either a good example or a bad warning Community Adoption = a cultural shift Know who the influencers are prior to the rollout of a collaboration platform. Allow people to self identify that they add value via social platforms & collaboration platforms. Stop trying to hold members hands through every step – make it friction free or make it required –> Schools!
  • 19. Living In the Trenches Spread evangelists out around the organization – do it around what people are passionate about. Focus on the people who are the content providers & the topics that they are passionate about. Have a rewards system & keep members updated. Promote users to moderators (not the police but a super user) in the
  • 20.
  • 21. Some Take-Aways& Wins Building community is not easy, it’s complicated &takes shifts in culture and paradigm – or make it required (schools) – go to the session at 4:30. Make it simple to use, navigate and see the results & give members a home. Community members are the best source of finding what is the most important content and getting to the best outcomes. Pay attention to the micro-communities in your overall community. It could be grouped around people (a champion), topics or