How the Business Model
Canvas drives Agile Orlando
Mark Kilby
Jan 2014
AgileOrlando.com

Mark Kilby
Enterprise Agile Coach
Mark@LeadingAgile.com
Mark@markkilby.com

Software since 1990
Agile Co...
Thanks to tonight’s sponsors…
What is the Business Model
Canvas?
What is the Business Model
Canvas?
What is the
Community Canvas?
What is the Community Canvas?
• PMI-ACP community of practice formed to

determine what agile knowledge PMPs should
know
•...
Path to Convening a Community
• Engage potential members
• Establish a shared vision
• Recruit a core group of active memb...
Community Canvas Template
Key Partnerships: Key Activities:
•

What people or
groups are
external to the
community but
of ...
Key Questions to Jumpstart Your
Community
• What makes this a clear community?
• How can the community deliver value now?
...
Agile Orlando reformed July 2013
• Original Agile Orlando fizzled in 2010
• Lean Coffee Orlando started Aug 2012 as
“Minim...
AgileOrlando 2013 Community
CanvasKey Activities: Value Prop.: Relationships: Member
Key Partnerships:
• Local User Groups...
Why do this?
Key Partnerships: Key Activities:
• Local User Groups:
OneTug, OJUG,
Tampa Bay Agile,
South FL Agile
(SFAA)
•...
Who are we targeting and how?
Key Partnerships: Key Activities:
• Local User Groups:
OneTug, OJUG,
Tampa Bay Agile,
South ...
Who did we reach?
Key Partnerships: Key Activities:

• Local User Groups: • Lean Coffee
OneTug, OJUG,
• Monthly
(from Meet...
Who did we reach?
Key Partnerships: Key Activities:

• Local User Groups: • Lean Coffee
OneTug, OJUG, Ta
• Monthly
(from M...
Did we really reach them?
Key Partnerships: Key Activities:
• Local User Groups:
OneTug, OJUG, Ta
mpa Bay
Agile, South FL
...
How did we reach them?
Key Partnerships: Key Activities:
• Local User Groups:
OneTug, OJUG, Ta

mpa Bay
Agile, South FL
Ag...
What did we need?
Key Partnerships: Key Activities:
• Local User Groups:
OneTug, OJUG,
Tampa Bay Agile,
South FL Agile
(SF...
What’s next
• Lean Coffee returns (in new locations)
• More guest speakers (popular agile coaches)
• Joint events:
– (prom...
THANKS!
Questions?

Mark Kilby
Enterprise Agile Coach

Join us for
Lean Coffee
on Fridays
AgileOrlando.com

Mark@LeadingAg...
Community Canvas Template
Key Partnerships: Key Activities:
•

What people or
groups are
external to the
community but
of ...
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Agile orlando community canvas review 201401 kilby

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How we used the business model canvas to re-start Agile Orlando

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  • Assume 15-30 seconds per slideI can do this talk in 6.5 min –Mark Kilby
  • Let’s just say, I’ve been doing this for a while …- Guided Agile adoptions at dozens of commercial & government organizations (including Fortune 20)>20 years in software - developer, architect, project manager, ScrumMaster, Product OwnerStarted agile coaching in 2003- co-founder of Agile Orlando and host of Lean Coffee Orlando
  • - Guided Agile adoptions at dozens of commercial & government organizations (including Fortune 20)>20 years in software - developer, architect, project manager, ScrumMaster, Product OwnerStarted agile coaching in 2003- co-founder of Agile Orlando and host of Lean Coffee Orlando
  • Agile orlando community canvas review 201401 kilby

    1. 1. How the Business Model Canvas drives Agile Orlando Mark Kilby Jan 2014
    2. 2. AgileOrlando.com Mark Kilby Enterprise Agile Coach Mark@LeadingAgile.com Mark@markkilby.com Software since 1990 Agile Coaching since 2003 @mkilby– twitter http://markkilby.com
    3. 3. Thanks to tonight’s sponsors…
    4. 4. What is the Business Model Canvas?
    5. 5. What is the Business Model Canvas?
    6. 6. What is the Community Canvas?
    7. 7. What is the Community Canvas? • PMI-ACP community of practice formed to determine what agile knowledge PMPs should know • Community Canvas adapted from Business Model Canvas by – Dennis Stevens (Leading Agile) and – Brian Bozutto (Big Visible) • Brian and Dennis presented the canvas at Agile2012
    8. 8. Path to Convening a Community • Engage potential members • Establish a shared vision • Recruit a core group of active members and establish the supporting infrastructure • Find a fast path to deliver value • Design the community to adapt to emerging needs Adapted from Agile2012 Community Canvas talk by Dennis Stevens & Brian Bozutto
    9. 9. Community Canvas Template Key Partnerships: Key Activities: • What people or groups are external to the community but of paramount value? • How will the community interact? Value Prop.: Relationships: • • • WIIFM? (May vary by member) What can this offer, that other avenues can’t? How are people related? Key Resources: • • Are there different groups of members? Channels: • Member Segments: What resources are available to be brought to bear? How will people interact? Cost Structure: Revenue (Value) Streams: • • • What is the cost of this community both financial and non-financial? How much does a community member pay (in time, frustration, distraction, etc.) in order to be a part of this community? • What value are people getting out of being part of this community? What value does the organization get by supporting this community? Adapted from Agile 2012 Community Canvas talk by Dennis Stevens & Brian Bozutto
    10. 10. Key Questions to Jumpstart Your Community • What makes this a clear community? • How can the community deliver value now? • Who can help you build and sustain this? Adapted from Agile 2012 Community Canvas talk by Dennis Stevens & Brian Bozutto
    11. 11. Agile Orlando reformed July 2013 • Original Agile Orlando fizzled in 2010 • Lean Coffee Orlando started Aug 2012 as “Minimal Viable Community” – – – – Steady and growing attendance Attendees said “Let’s restart Agile Orlando!” 6 original “founders” met over a couple of lunches Used the Community Canvas to plan activities
    12. 12. AgileOrlando 2013 Community CanvasKey Activities: Value Prop.: Relationships: Member Key Partnerships: • Local User Groups: OneTug, OJUG, Tampa Bay Agile, South FL Agile (SFAA) • Professional Orgs: Agile Alliance, Scrum Alliance • Visiting Agile Coaches • Sponsor Companies: Leading Agile, Agile Thought • Lean Coffee • Monthly meeting/talks • Lightning talks • Games & Simulations • Discount training • Weekend workshops • Mark: to teach, to give back, biz dev • Keep it informal • Meet as needed • Founders: Networking, sharing experiences Key Resources: Channels: • Meeting Space • Downtown: Envy Labs!!! • South Orl? • Lake Mary? • UCF • Meetup.com • Twitter, LinkedIn, G+ Cost Structure: • • • Agile Team members (developers, QA, UX, BAs) • Tech Leads/PMs/Scrum masters • Product Owners/Managers • Business Leaders/Executives • Entrepreneurs • Job Seekers Revenue (Value) Streams: • • Segments: No membership fees All funding through sponsors (direct purchase) • Increased retention of Members (difficult to measure) Growth of members & segments (even more difficult to measure) Additional sponsors
    13. 13. Why do this? Key Partnerships: Key Activities: • Local User Groups: OneTug, OJUG, Tampa Bay Agile, South FL Agile (SFAA) • Professional Orgs: Agile Alliance, Scrum Alliance • Visiting Agile Coaches • Sponsor Companies: Leading Agile, Agile Thought • Lean Coffee • Monthly meeting/talks • Lightning talks • Games & Simulations • Discount training • Weekend workshops Value Prop.: Relationships: • Mark: to teach, to give back, biz dev • Keep it informal • Meet as needed • Founders: Networking, sharing experiences Key Resources: Channels: • Meeting Space • Downtown: Envy Labs!!! • South Orl? • Lake Mary? • UCF • Meetup.com • Twitter, LinkedIn, G+ The “WHY” or Domain Cost Structure: • • • • Agile Team members (developers, QA, UX, BAs) • Tech Leads/PMs/Scrum masters • Product Owners/Managers • Business Leaders/Executives • Entrepreneurs • Job Seekers Revenue (Value) Streams: • • Member Segments: No membership fees All funding through sponsors (direct purchase) Increased retention of Members (difficult to measure) Growth of members & segments Additional sponsors
    14. 14. Who are we targeting and how? Key Partnerships: Key Activities: • Local User Groups: OneTug, OJUG, Tampa Bay Agile, South FL Agile (SFAA) • Professional Orgs: Agile Alliance, Scrum Alliance • Visiting Agile Coaches • Sponsor Companies: Leading Agile, Agile Thought • Lean Coffee • Monthly meeting/talks • Lightning talks • Games & Simulations • Discount training • Weekend workshops Value Prop.: Relationships: • Mark: to teach, to give back, biz dev • Keep it informal • Organizing team meet as needed • Founders: Networking, sharing experiences Key Resources: Channels: • Meeting Space • Downtown: Envy Labs!!! • South Orl? • Lake Mary? • UCF • Meetup.com • Twitter, LinkedIn, G+ Member Segments: • Agile Team members (developers, QA, UX, BAs) • Tech Leads/PMs/Scrum masters • Product Owners/Managers • Business Leaders/Executives • Entrepreneurs • Job Seekers Community Cost Structure: Revenue (Value) Streams: • • • • • No membership fees All funding through sponsors (direct purchase) Increased retention of Members (difficult to measure) Growth of members & segments Additional sponsors
    15. 15. Who did we reach? Key Partnerships: Key Activities: • Local User Groups: • Lean Coffee OneTug, OJUG, • Monthly (from Meetup.com) Tampa Bay Agile, meeting/talks South FL Agile • Lightning talks (SFAA) • Games & • Professional Orgs: Simulations Agile Alliance, • Discount training Scrum Alliance • Weekend • Visiting Agile workshops Coaches • Sponsor Companies: Key Resources: Leading Agile, • Meeting Space Agile Thought • Downtown: Envy Labs!!! • South Orl? • Lake Mary? • UCF Value Prop.: Relationships: • Mark: to teach, to give back, biz dev • Founders: Networking, sharing experiences • Keep it informal • Meet as needed agile evangalists marketing and sales recruiters retiree Entrepeneurs consultants PM, SM, Tech Lead Unknown Channels: Developers • Meetup.com • Twitter, LinkedIn, G+ Member Segments: • Agile Team members (developers, QA, UX, BAs) • Tech Leads/PMs/Scrum masters • Product Owners/Managers • Business Leaders/Executives • Entrepreneurs • Job Seekers 37 to 150 members (July 2013 to JanRevenue (Value) Streams: 2014) Cost Structure: • • No membership fees All funding through sponsors (direct purchase) • • • Increased retention of Members (difficult to measure) Growth of members & segments Additional sponsors
    16. 16. Who did we reach? Key Partnerships: Key Activities: • Local User Groups: • Lean Coffee OneTug, OJUG, Ta • Monthly (from Meetup.com) mpa Bay meeting/talks Agile, South FL • Lightning talks Agile (SFAA) • Games & • Professional Orgs: Simulations Agile • Discount training Alliance, Scrum • Weekend Alliance workshops • Visiting Agile Coaches • Sponsor Key Resources: Companies: • Meeting Space Leading Agile, • Downtown: Envy Agile Thought Labs!!! • South Orl? • Lake Mary? • UCF Value Prop.: Relationships: • Mark: to teach, to give back, biz dev • Founders: Networking, sha ring experiences • Keep it informal • Meet as needed agile evangalists marketing and sales recruiters retiree Entrepeneurs consultants PM, SM, Tech Lead Unknown Channels: Developers • Meetup.com • Twitter, LinkedIn, G + Member Segments: • Agile Team members (developers, Q A, UX, BAs) • Tech Leads/PMs/Scrum masters • Product Owners/Managers • Business Leaders/Executives • Entrepreneurs • Job Seekers But no decision makers Cost Structure: Revenue (Value) Streams: • • • • • No membership fees All funding through sponsors (direct purchase) Increased retention of Members (difficult to measure) Growth of members & segments Additional sponsors
    17. 17. Did we really reach them? Key Partnerships: Key Activities: • Local User Groups: OneTug, OJUG, Ta mpa Bay Agile, South FL Agile (SFAA) • Professional Orgs: Agile Alliance, Scrum Alliance • Visiting Agile Coaches • Sponsor Companies: Leading Agile, Agile Thought • Lean Coffee • Monthly meeting/talks • Lightning talks • Games & Simulations • Discount training • Weekend workshops Value Prop.: Relationships: • Mark: to teach, to give back, biz dev • Founders: Networking, sha ring experiences • Keep it informal • Meet as needed never attended attended once attended 2-4x's >6x's Key Resources: Channels: • Meeting Space • Downtown: Envy Labs!!! • South Orl? • Lake Mary? • UCF • Meetup.com • Twitter, LinkedIn, G + Member Segments: • Agile Team members (developers, Q A, UX, BAs) • Tech Leads/PMs/Scrum masters • Product Owners/Managers • Business Leaders/Executives • Entrepreneurs • Job Seekers 4 talks & 9 lean coffees since July2013 Cost Structure: Revenue (Value) Streams: • • • • • No membership fees All funding through sponsors (direct purchase) Increased retention of Members (difficult to measure) Growth of members & segments Additional sponsors
    18. 18. How did we reach them? Key Partnerships: Key Activities: • Local User Groups: OneTug, OJUG, Ta mpa Bay Agile, South FL Agile (SFAA), IIBA • Professional Orgs: Agile Alliance, Scrum Alliance • Visiting Agile Coaches • Sponsor Companies: Leading Agile, Agile Thought • Lean Coffee • Monthly meeting/talks • Lightning talks • Games & Simulations • Discount training • Weekend workshops Value Prop.: Relationships: • Mark: to teach, to give back, biz dev • Keep it informal • Meet as needed • Founders: Networking, sha ring experiences Key Resources: Channels: • Meeting Space • Meetup.com • Twitter, LinkedIn, G + • Downtown: Envy Labs!!! • • • Member Segments: • Agile Team members (developers, QA, U X, BAs) • Tech Leads/PMs/Scrum masters • Product Owners/Managers • Business Leaders/Executives • Entrepreneurs • Job Seekers South Orl? Kony Lake Mary? UCF Practice Cost Structure: Revenue (Value) Streams: • • • • • No membership fees All funding through sponsors (direct purchase) Increased retention of Members (difficult to measure) Growth of members & segments Additional sponsors
    19. 19. What did we need? Key Partnerships: Key Activities: • Local User Groups: OneTug, OJUG, Tampa Bay Agile, South FL Agile (SFAA) • Professional Orgs: Agile Alliance, Scrum Alliance • Visiting Agile Coaches • Sponsor Companies: Leading Agile, Agile Thought • Lean Coffee • Monthly meeting/talks • Lightning talks • Games & Simulations • Discount training • Weekend workshops Value Prop.: Relationships: • Mark: to teach, to give back, biz dev • Keep it informal • Meet as needed • Founders: Networking, sharing experiences Key Resources: Channels: • Meeting Space • Downtown: Envy Labs!!! • South Orl? • Lake Mary? • UCF • Meetup.com • Twitter, LinkedIn, G+ Member Segments: • Agile Team members (developers, QA, UX, BAs) • Tech Leads/PMs/Scrum masters • Product Owners/Managers • Business Leaders/Executives • Entrepreneurs • Job Seekers Metrics? Cost Structure: Revenue (Value) Streams: • • • • • No membership fees All funding through sponsors (direct purchase) Increased retention of Members (difficult to measure) Growth of members & segments Additional sponsors
    20. 20. What’s next • Lean Coffee returns (in new locations) • More guest speakers (popular agile coaches) • Joint events: – (promote w/OneTug) Agile track at Orlando Code Camp 3/24/14 – (plan w/Tampa Bay Agile) First Agile Open – June in Tampa – (w/IIBA) planning in the works – Agile2014 in Orlando July 2014! -> special guests??? • What else? – Stay for a Lean Coffee session
    21. 21. THANKS! Questions? Mark Kilby Enterprise Agile Coach Join us for Lean Coffee on Fridays AgileOrlando.com Mark@LeadingAgile.com Mark@markkilby.com @mkilby– twitter http://markkilby.com
    22. 22. Community Canvas Template Key Partnerships: Key Activities: • What people or groups are external to the community but of paramount value? • How will the community interact? Value Prop.: Relationships: • • • WIIFM? (May vary by member) What can this offer, that other avenues can’t? How are people related? Key Resources: • • Are there different groups of members? Channels: • Member Segments: What resources are available to be brought to bear? How will people interact? Cost Structure: Revenue (Value) Streams: • • • What is the cost of this community both financial and non-financial? How much does a community member pay (in time, frustration, distraction, etc.) in order to be a part of this community? • What value are people getting out of being part of this community? What value does the organization get by supporting this community? Adapted from Agile 2012 Community Canvas talk by Dennis Stevens & Brian Bozutto
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