GLOBAL INTERNET USERS1 As you know Internet is the fastest growing and accepted globalphenomena ever created. More people in the world have Internet than indoorplumbing and it has only been around for less than 20 years. Every continent andevery country in the world now has an Internet connection. We are now allInternet users (whether we want to or not) and this phenomenon will continuewell into the future until we are all connected in a way we can even comprehendtoday.
INFORMATION OVERLOAD Internet and its application growth have truly been phenomenal. Internetallows us to live in the world where 1 million views no longer sounds impressive.Today we live in the world where there are 137 Million individual Blogs, 750Million active Facebook users and over 2 Billion videos are streamed on YouTubeeach day. Is this information overload ??? Absolutely NOT…….
THE NEW NORMAL This is the NEW NORMAL. If history is any guide the expansion ofinformation will continue to increase exponentially as it has been doing over thelast two decades. That is no longer a question. A better question here is…….whatkind of information and content do we create and put out there in this ocean ofdata to stand out and to be noticed by our customers ? This Revolution ishappening now. We believe that businesses who understand this, adjust and takeaction now = will prosper. At the same time the businesses that refuse this sea ofchange will fail miserably.
BUSINESS FAILURE According to Small Business Administration and Inc. Magazine more thanhalf of all businesses will disappear in the next five years. Same statistics showthat 8 out of 10 new businesses will fail within the first 3 years. If these statisticsdo not horrify you as a business owner, we don’t know what will. To be morespecific, not enough customers/sales and financial mismanagement are theprimary reasons behind business failure.
COMPLEXITY AND CONFUSION Facebook, Twitter, YouTube, LinkedIn, ExpertZoo, SEO, PPC, Games, Email,etc….. Confused yet ? With so many different tools and networks available outthere, which ones are the best option for your business to maximize your returnon investment and time ? How should these individual channels be used in orderto maximize your return and to get the most customers? These are very difficultquestions that require further study presented later on.
COST On average standard Outbound Marketing costs 160% more per lead thanSocial Media Marketing. To be exact, it costs $373 to generate a lead usingOutbound Marketing while it costs only $143 to generate the same lead usingSocial Media Marketing. When we look at this issue from a larger perspective wecan see how important it is for any businesses bottom line to generate savings ofover 60% on one of it’s major expenses.
OLD VS NEW Social Media Marketing tactics don’t just generate leads, they generaterevenue. This statement couldn’t be more true. Think of Social Media Marketingas a simple new way to communicate and establish those long-term andprofitable relationships with your customers. It’s just a much faster way to domarketing, measure results and generate new clients for your business. Plus, it’s alot more fun.
TOO LATE With competition increasingly shifting their budgets towards Social Media Marketing, is it toolate for your business to start or to increase your participation? NO, the time to do it is now. We believe the Social Media Marketing Revolution is happeningnow and you must participate today in order to be a part of it. The longer you wait the more difficultand more expensive it will become in the future. The current environment could be equated to agold rush or a land grab environment. Basically, businesses that are doing it now will be able tocreate “gold-bond” relationships with their customers that other businesses will have a hard timedisruption. It will simply be too costly and difficult for your competition to do so.
WHAT IS SOCIAL MEDIA MARKETING Social Media Marketing is the best and the most cost effective way togenerate more leads, referrals and customers for your business. Social MediaMarketing uses various tools that include but are not limited to Facebook, Twitter,LinkedIn, ExpertZoo, SEO, Emal Marketing, Blogs, etc….Social Media Marketingconcentrates on developing long lasting and strong relationships betweenbusinesses and their customers.
SOCIAL MEDIA MARKETING COMPONENTS Some of the major Social Media Marketing components include Facebook,Twitter, Linkedin, YouTube, ExpertZoo, SEO, Blogs, Email, etc…. Think of eachentity as a complex application that you must know inside and out in order tosuccessfully implement marketing strategies that would be beneficial for yourbusiness. Each system has its own pluses and minuses. In addition, one mustknow how to properly use each system in order to maximize its capability andmaximize the return on investment and/or time.
SEARCH ENGINE OPTIMIZATION Search engine optimization (SEO) is the art and science of making websites performbetter in the search engines or in other words to rank as high as possible in the searchengines. There is no magic to it -- its all about understanding how search engines read webpages and what factors they take into consideration when deciding how to rank a page for agiven search query. When done correctly, search engine optimization also improves websitesfor use by humans, as will be explained below. Quality content (meaning excellent articles)are the heart and soul of search engine optimization, because the only thing that Google andother search engines truly respect is text. Specifically, text to which other websites havelinked, as we will see below. So put your money and/or energy into writing or obtainingexcellent articles. Search engines have remarkably sophisticated ways of determining justhow good an article is.
FACEBOOK Facebook is by far the largest and most popular social network in the world. With over750 Million active users, Facebook is not only a great social platform for interaction, but apowerful business tool as well. This powerful social network allows you to share, follow, like,play games, etc… for just about anything. Businesses have the capability to leverageFacebook’s extensive membership base to create a following for their businesses and/ordirectly interact with their customers. Multiple studies have shown that both B2C and B2Bbusinesses who are able to properly use Facebook’s infrastructure will without a doubtgenerate leads and buying customers from the network.
TWITTER Twitter is a social networking and microblogging service that allows you answer the question,"What are you doing?" by sending short text messages 140 characters in length, called "tweets", toyour friends, or "followers." The short format of the tweet is a defining characteristic of the service,allowing informal collaboration and quick information sharing that provides relief from rising emailand IM fatigue. Twittering is also a less gated method of communication: you can share informationwith people that you wouldnt normally exchange email or IM messages with, opening up your circleof contacts to an ever-growing community of like-minded people.Twitter is instrumental for businesses as 67% of Twitter users are more likely to buy the brands theyfollow. Businesses must invest time and money into creation of a significant following on Twitter.Those who do so while providing excellent content will be able to generate a lot of business from thenetwork.
LINKEDIN LinkedIn is a social media platform for businesses and professionals. Gearedtowards companies and industry professionals looking to make new business contactsor keep in touch with previous co-workers, affiliates and clients. While not as powerfulas Facebook, LinkedIn is believed to be best for B2B generation, conversion andrelationship tracking. Businesses who properly use LinkedIn during their social mediacampaign should anticipate a significant increase in their business.
BLOGS Blogs are one of the most powerful, cost effective and useful Social Marketingtools. When you think of Blogs, think….. content, content, content. While there aremillions of Blogs out there, very few offer top-notch content that brings in visitors anddrives subsequent social interaction. Blogs are simply great. From being one of the besttools to help with SEO to driving 55% more traffic to your site, Blogs can do it all.
EXPERTZOO ExpertZoo.com is an extremely powerful business tool/social network that helpsyou establish a circle of influence around your business. Now everyone you know (yourfriends, family, employees, business partners, fans, etc…) can help your business growand prosper. In addition, ExpertZoo offers a multitude of other tools such as SocialMedia Marketing, Outsourcing, Gaming, Deals/Offers Section as well as manyothers…….. designed specifically to help your business succeed and prosper.
SOCIAL MEDIA SUMMARY Once again, Social Media Marketing is one of the best and most cost effectiveways to advertise your business. Through the use of the most popular portals such asFacebook, Twitter, YouTube, LinkedIn, ExpertZoo, SEO, Email, etc… Social MediaMarketing allows you to leverage up an incredible array of tools to help your businessgrow and prosper. Oh yeah, we almost forgot to mention that Social Media Marketingallows you to do that at 60% discount to other more traditional advertising methods.
THE REVOLUTION IS HAPPENING NOW That’s right. The revolution is happening now. With 61% of marketers spendingand investing more into Social Media in 2011, the proof is already here. Businesses areshifting their budgets for two simple reasons. #1. Social Media Marketing is veryeffecting and #2. It costs a lot less (at this point in time) than your more traditionaloutbound marketing channels. So, jump on board before its too late.
BUDGET ARE SHIFTING The budgets are shifting from more traditional advertising methods to SocialMedia Marketing. As more and more companies shift their attention and budgetstowards Social Media Marketing it will be much more difficult and much moreexpensive for the newcomers to compete with businesses who have made the jumpfirst and have invested heavily into the Social Marketing.
INVEST IN SOCIAL MEDIA MARKETING IS SKYROCKETING Businesses around the world are significantly increasing their budgets on SocialMedia Marketing. The average budget spent on company blogs and social media hasnearly doubled in the last two years. We believe that this trend will only accelerateover the next few years. Companies who are increasing their spent on Social MediaMarketing should benefit substantially while companies who do not will fall behind.
IT’S TIME TO SAVE Social Media Marketing equals big savings. 3 out of 4 Social Media Marketingchannels (SEO, Blogs, Social Media) cost less than any outbound channel. That meansbig savings for your business and a significantly higher margin that should allow foryour business to grow much faster and to outperform its competition.
SOCIAL MEDIA IS NOT A FAD. IT’S A REVOLUTION. With all of the mind blowing Internet information presented earlier, it isnow clear that Social Media is no longer a fad, it is a revolution. It is here to stayand its velocity, importance and impact on the daily lives of businesses andindividuals will continue to increase. After all, US Internet users are alreadyspending 3x more times on social networks and Blogs than they do on email.
AGE, NO LONGER A FACTOR It is common to run into the perception that Social Media and/or Social MediaMarketing is for those cool young kids. Yet, it is anything but true. While it is true thatthe younger segment of the population represents the highest percentage of SocialMedia consumers, the rest of the age groups are not that far behind. Young or old,today everyone is Social Media consumer.
REAL BUSINESS VALUESocial Media Marketing has real business value. In fact, it has been named as theleading emerging channel for lead generation in 2010. We believe that not only isSocial Media Marketing has real business value when it comes to lead generation,conversion and sales, but it’s the future of sales & marketing. Companies who are doingit properly today will benefit substantially.
BUILD RELATIONSHIPS/INFLUENCE PURCHASES Build relationships with your clients and influence their purchasing decisions. Asyou know, Social Media Marketing plays an important role in influencing other. Bytalking about your product or services in a positive light, your customers, friends,people you know, bloggers, experts, etc…. will subsequently and positively influencethe purchasing decision of others.
IT WORKS It’s a fact. Social Media Marketing works and it works very well. 57% of smallbusinesses say that social media is beneficial to their business. Businesses who useSocial Media Marketing should see a significant jump in their lead generation,conversion and sales.
IT SELLS Social Media Marketing sells. It’s no wonder that 50% of US small businesses saythat social media sites play an important role in active sales. Businesses who use thesetools properly should see a significant increase in their sales.
GET FOUND What is your business doing to be found in the ocean of information overload? Asearlier information has indicated, if you are not showing up on top of search results orhave a significant following, your web presence might as well be dead. Proper SocialMedia Marketing structure will improve your search results, influence SEO, increasepage rank, drive inbound links and most importantly help your business to be found.
GET MORE LEADS Bottom line is, businesses who use Social Media Marketing should expect moreleads, customers and sales. In fact, 61% of US marketers use Social Media Marketing toincrease lead generation and sales.
EXPERTZOO.COM Let us be your partner in this new and brave Social Media Marketing world.ExpertZoo.com can take care of all of your Social Media, gaming, SEO, outsourcing andother marketing needs. Everyday we work for our partner’s success. Please contact usshould you have any further questions or inquiries.