Wrong confirmation ID

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

The New Local Media

by markjosephsonoi on Jan 14, 2010

Presentation I gave today at Inman Connect (#icny) on changes happening in local media.

Presentation I gave today at Inman Connect (#icny) on changes happening in local media.

http://blog.outside.in	209
http://www.slideshare.net	1

100,000 salespeople are selling to local advertisers today. $115 Billion annually in local advertising in US. $14 billion online in 2009.
What is hyperlocal?
Everyone plays a role
So, what’s going to come out of all of this?
Nobody knows what you know.You’re in every neighborhood.
Be the local expert. Get blogging. Tools are SOOOO easy, and Outside.in can help.
Be the source people look to for what’s important.Used to be refrigerator magnets, now it’s web presence and WEB EXPERTISEBlogging can = moneyMore content can = search referrals

The New Local
December 14th, 2009
Local media is changing.
Today, everyone is a publisher.
- Local
- Personal
It’s all about me.
Confidential
It’s Mobile & Social
The old guard is changing
Getting easier to buy local ads online.
New models are emerging.
Photograph by rmaspero
Now is the time.
Hyperlocal
Ecosystem
Photograph by Ecstaticist
Consumers
Publishers
Bloggers
Advertisers
You?
Photograph by Max Klingensmith
What Can You Contribute?
Be the expert.
Get busy.
Photograph by much ado about nothing
It always comes back to you.
Who is Outside.in?
Aggregate, organize, distribute and monetize all local media
Reach millions of users in partnership with thousands of sites
Partners include CNN, NYPost, NBC, Tribune, McClatchy, MediaGeneral, Dow Jones, Lee Enterprises, Gannett
Mark Josephson
mark@outside.in
@markjosephson
@outsidein