Outside.in - Inman Connect Presentation

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Presentation I gave at Inman Connect conference (#icny) today on new local media landscape.

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  • 100,000 salespeople are selling to local advertisers today. $115 Billion annually in local advertising in US. $14 billion online in 2009.
  • What is hyperlocal?
  • Everyone plays a role
  • So, what’s going to come out of all of this?
  • Nobody knows what you know.You’re in every neighborhood.
  • Be the local expert. Get blogging. Tools are SOOOO easy, and Outside.in can help.
  • Be the source people look to for what’s important.Used to be refrigerator magnets, now it’s web presence and WEB EXPERTISEBlogging can = moneyMore content can = search referrals
  • Outside.in - Inman Connect Presentation

    1. 1. The New Local<br />December 14th, 2009<br />
    2. 2. Local media is changing. <br />
    3. 3. Today, everyone is a publisher.<br />
    4. 4. <ul><li>Local
    5. 5. Personal</li></ul>It’s all about me.<br />Confidential<br />
    6. 6. It’s Mobile & Social<br />
    7. 7. The old guard is changing<br />
    8. 8. Getting easier to buy local ads online.<br />
    9. 9. New models are emerging.<br />Photograph by rmaspero<br />
    10. 10. Now is the time.<br />
    11. 11. Hyperlocal<br />
    12. 12. Ecosystem<br />Photograph by Ecstaticist<br />
    13. 13. Consumers<br />Publishers<br />Bloggers<br />Advertisers<br />You?<br />Photograph by Max Klingensmith<br />
    14. 14. What Can You Contribute?<br />
    15. 15. Be the expert.<br />
    16. 16. Get busy.<br />Photograph by much ado about nothing<br />
    17. 17. It always comes back to you.<br />
    18. 18. Who is Outside.in?<br />Aggregate, organize, distribute and monetize all local media<br />Reach millions of users in partnership with thousands of sites<br />Partners include CNN, NYPost, NBC, Tribune, McClatchy, MediaGeneral, Dow Jones, Lee Enterprises, Gannett<br />
    19. 19. Mark Josephson<br />mark@outside.in<br />@markjosephson<br />@outsidein<br />

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