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Outside.in - Inman Connect Presentation
 

Outside.in - Inman Connect Presentation

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Presentation I gave at Inman Connect conference (#icny) today on new local media landscape.

Presentation I gave at Inman Connect conference (#icny) today on new local media landscape.

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  • 100,000 salespeople are selling to local advertisers today. $115 Billion annually in local advertising in US. $14 billion online in 2009.
  • What is hyperlocal?
  • Everyone plays a role
  • So, what’s going to come out of all of this?
  • Nobody knows what you know.You’re in every neighborhood.
  • Be the local expert. Get blogging. Tools are SOOOO easy, and Outside.in can help.
  • Be the source people look to for what’s important.Used to be refrigerator magnets, now it’s web presence and WEB EXPERTISEBlogging can = moneyMore content can = search referrals

Outside.in - Inman Connect Presentation Outside.in - Inman Connect Presentation Presentation Transcript

  • The New Local
    December 14th, 2009
  • Local media is changing.
  • Today, everyone is a publisher.
    • Local
    • Personal
    It’s all about me.
    Confidential
  • It’s Mobile & Social
  • The old guard is changing
  • Getting easier to buy local ads online.
  • New models are emerging.
    Photograph by rmaspero
  • Now is the time.
  • Hyperlocal
  • Ecosystem
    Photograph by Ecstaticist
  • Consumers
    Publishers
    Bloggers
    Advertisers
    You?
    Photograph by Max Klingensmith
  • What Can You Contribute?
  • Be the expert.
  • Get busy.
    Photograph by much ado about nothing
  • It always comes back to you.
  • Who is Outside.in?
    Aggregate, organize, distribute and monetize all local media
    Reach millions of users in partnership with thousands of sites
    Partners include CNN, NYPost, NBC, Tribune, McClatchy, MediaGeneral, Dow Jones, Lee Enterprises, Gannett
  • Mark Josephson
    mark@outside.in
    @markjosephson
    @outsidein