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Intro to Outside.in
Intro to Outside.in
Intro to Outside.in
Intro to Outside.in
Intro to Outside.in
Intro to Outside.in
Intro to Outside.in
Intro to Outside.in
Intro to Outside.in
Intro to Outside.in
Intro to Outside.in
Intro to Outside.in
Intro to Outside.in
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Intro to Outside.in

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Here are the slides I did yesterday at the Savvian Digital Media Summit. Great crowd and got it finished in just under my allotted 7 minutes!

Here are the slides I did yesterday at the Savvian Digital Media Summit. Great crowd and got it finished in just under my allotted 7 minutes!

Published in: Business, Technology
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  • REVISE
  • Transcript

    • 1. Outside.in HYPERLOCAL CONTENT &amp; ADVERTISING <ul><li>June 8, 2010 </li></ul>
    • 2. <ul><li>Outside.in delivers hyperlocal content and advertising opportunities for every neighborhood in the country. </li></ul>
    • 3. NOW IS THE TIME <ul><li>Explosion in amount of local content </li></ul><ul><li>Consumers demand relevance </li></ul><ul><li>Becoming easier for local advertisers to find success online </li></ul><ul><li>Local incumbents going through change </li></ul>
    • 4. WHAT WE DO Aggregating 45,000+ feeds Each piece of content geo- and topic-tagged via multiple layers of proprietary algorithms Distribution network of 8MM unique users <ul><li>ORGANIZE BY: </li></ul><ul><li>Neighborhood </li></ul><ul><li>Place </li></ul><ul><li>Topic </li></ul><ul><li>Category </li></ul>News Sites Local Blogs Twitter &amp; Social Data Vertical &amp; Muni Data OUTSIDE.IN CORE SITE OUTSIDE.IN FOR PUBLISHERS NNPS WIDGETS API
    • 5. OUTSIDE.IN FOR PUBLISHERS <ul><li>Working with the best partners </li></ul><ul><ul><li>CNN Worldwide </li></ul></ul><ul><ul><li>MediaGeneral </li></ul></ul><ul><ul><li>NY Post </li></ul></ul><ul><ul><li>Dow Jones Local </li></ul></ul><ul><ul><li>The New York Times Co. </li></ul></ul><ul><ul><li>Tribune </li></ul></ul><ul><ul><li>McClatchy Interactive </li></ul></ul><ul><ul><li>Gannett </li></ul></ul><ul><ul><li>Meredith </li></ul></ul><ul><ul><li>New York Magazine </li></ul></ul><ul><ul><li>NBC </li></ul></ul><ul><ul><li>Scripps </li></ul></ul><ul><ul><li>Lee </li></ul></ul><ul><li>Revenue share or license-fee </li></ul><ul><li>Detailed API </li></ul><ul><li>Robust curation dashboard </li></ul>
    • 6. &nbsp;
    • 7. &nbsp;
    • 8. &nbsp;
    • 9. &nbsp;
    • 10. &nbsp;
    • 11. &nbsp;
    • 12. &nbsp;
    • 13. WHO WE ARE <ul><li>19 people </li></ul><ul><li>Funded by Union Square Ventures, Village Ventures, CNN Worldwide, Betaworks, NYCIF &amp; Milestone Venture Partners </li></ul><ul><li>[email_address] or 212-255-2521 x120 </li></ul>

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