Certified Blog and Social Media Entrepreneur Program - Module 2 Final Presentation

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IMPORTANT: I moved all posts related to Intramuros Bloggers Challenge 2013 to http://www.sleekinthecity.com/search/label/Intramuros%20Bloggers%20Challenge%202012#.Uy70bfmSxjg

Mark Delgado is a Certified Blog and Social Media Entrepreneur (CBSME) who is passionate about consultative works, creative writing, events management, ideation, startupreneurship, strategic marketing and training. He founded Mediactiv8, a startup social media marketing company that advocates digital marketing education and entrepreneurship in the Philippines. To see more of his works, please check out www.facebook.com/Mediactiv8.

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Certified Blog and Social Media Entrepreneur Program - Module 2 Final Presentation

  1. 1. INTRAMUROS BLOGGERS CHALLENGE 2012 Module 2 Final Presentation | February 6, 2012 © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program
  2. 2. PART 1: CAMPAIGN 1.1 Objective 1.2 Strategies 1.3 Performance Indicators 1.4 Campaign Brief 1.5 Type of Engagement 1.5.1 Blog Marketing for Teenage Hackers 1.5.2 Marketing for Cashless Innovators 1.5.2.1 Events Marketing for Cashless Innovators (Bloggers) 1.5.2.2 Sponsorship Marketing for Cashless Innovators (Sponsors) 1.5.3 Social Media + Word of Mouth Marketing for Disruptive Divas 1.6 Messages Tones 1.7 Keywords/Mandatory Elements 1.7.1 Mandatory Element for Pre-Qualifying Entries 1.7.2 Mandatory Element for the Food Blog Challenge 1.7.3 Mandatory Element for the Travel Blog Challenge 1.7.4 Mandatory Caption for the Photo Challenges © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program
  3. 3. PART 1: CAMPAIGN (cont’d) 1.8 Guidelines on Photos 1.9 Social Networks 1.10 Types of Bloggers to Tap 1.11 List of Bloggers to Tap 1.12 Timeline 1.13 Mechanics 1.13.1 Food Blog Mechanics 1.13.2 Travel Blog Mechanics 1.13.3 Photo Mechanics 1.13.4 People’s Choice Award for Best Restaurant Photo Mechanics 1.13.5 People’s Choice Award for Best Travel Photo Mechanics 1.14 Support Requirements & Sponsors © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program
  4. 4. PART 2: ANNOUNCEMENT 2.1 Call for Donors and Sponsors 2.2. Let the Challenges Begin 2.3 Food Blog Challengers 2.4 Travel Blog Challengers 2.5 Food Blog Mechanics 2.6 Travel Blog Mechanics 2.7 Sponsorship Letter Screenshot 2.8 Pinoy Blogger Post © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program
  5. 5. PART 3: EXECUTION 3.1 Food Blog Challenge 3.2 Travel Blog Challenge © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program
  6. 6. PART 4: RESULTS 4.1 Blog Pageviews 4.2 Facebook Likes 4.3 Blog Outputs 4.4.1 Food Blog Challenge Survey Result 4.4.2 Travel Blog Challenge Survey Result 4.5 Small Victories © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program
  7. 7. PART 5: CHALLENGES & LEARNINGS 4.1 Timeline 4.2 Sponsorships 4.3 Bloggers © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program
  8. 8. © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program
  9. 9. 1.1 OBJECTIVE  To raise awareness for Intramuros as a major tourist spot in the Philippines using online social media  To promote IntramurosManila.Asia as a blog dedicated to raising awareness for Intramuros © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program
  10. 10. 1.2 STRATEGIES  To encourage more bloggers, as online influencers, to blog about Intramuros through a blogging event + competition  To tap blogs and their social media extensions as “blog-kadas” of IntramurosManila.Asia  “blog-kadas” – inspired by the Filipino word “barkada” which means group of friends © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program
  11. 11. 1.3 PERFORMANCE INDICATORS  Increase in Pageviews for IntramurosManila.Asia  Increase in Facebook fans for IntramurosManila.Asia © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program
  12. 12. 1.4 CAMPAIGN BRIEF © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program Intramuros Bloggers Challenge 2012 is a campaign created by IntramurosManila.Asia to promote tourism in Intramuros, the Walled City of the Philippines. IBC 2012 is divided into 2 main challenges + 1 bonus challenge: Food Blog Challenge & Travel Blog Challenge + Photo Challenge. The big idea is to let the bloggers experience Intramuros through (Food) a one-night free dinner in Barbara’s Restaurant, the only restaurant in the Philippines that holds daily cultural presentations during dinner, and through (Travel) a one-day walking tour with highly recommended tour guides in Intramuros. After the event, the bloggers shall be required to submit blog posts and photos serving as their entries to the challenges.
  13. 13. 1.5 TYPES OF ENGAGEMENT  Blog Marketing for Teenage Hackers  Events Marketing for Cashless Innovators  Social Media and Word-of-Mouth Marketing for Disruptive Divas © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program
  14. 14. 1.5.1 BLOG MARKETING FOR TEENAGE HACKERS © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program A campaign announcement shall be posted on IntramurosManila.Asia blog to be shared to the 4 major blogger groups on Facebook namely Pinoy Bloggers, Bloggers Support Each Other, Proudly Pinoy Bloggers and Bloggers Support Group. The campaign announcement shall contain the following: • Event Details (Activities, Judges, Prizes, Date, Time, Venue, Fees) • Sponsors • Mechanics (On how to be a Blogging Challenger) • Criteria • Frequently Asked Questions (FAQS) • Mandatory HTML Code
  15. 15. 1.5.2.1 EVENTS MARKETING FOR CASHLESS INNOVATORS (BLOGGERS) © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program Below is the list of benefits that the Blogging Challengers may receive once they qualify to IBC 2012: • (FOOD) Free buffet dinner at Barbara’s Restaurant + Kultura Filipina + Opportunity to win buffet dinner for 2 • (TRAVEL) Free tour guide service courtesy of Celdran Tours, Mabuhay Guides and Castillan Tours + Opportunity to win special gifts from the Department of Tourism or Intramuros Administration • Opportunity to win 1 Basic Photography classes courtesy of Federation of Philippine Photographers Foundation, Inc. • Exclusive opportunity to enter Club Intramuros, an exclusive clubhouse within the Walled City • Freebies from sponsors such as Starbucks, Universal Robina Corporation, Ruthilicious and Gadget Gambit • Exclusive Tranvia transfer within Intramuros • Networking opportunity with fellow bloggers
  16. 16. 1.5.2.2 SPONSORSHIP MARKETING FOR CASHLESS INNOVATORS (SPONSORS) © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program Below is the list of benefits that the Sponsors may receive shall they be willing to sponsor IBC 2012: • Blog write-ups featuring their products/services from each of the participating bloggers + 1 external link to website • Mention on the pre-event blog posts from each of the participating bloggers + 1 external link to website • Mention on the campaign announcement on IntramurosManila.Asia + 1 external link to website • Mention during the event as a Sponsor + website URL • Posting of 1 banner during the event • Playing of TVCs during the event • Inclusion of marketing materials (e.g. brochures, flyers and etc.) on the Bloggers Kits • Opportunity to pick the winner for the Best Travel/Food Write-up & the Best Photo
  17. 17. 1.5.3 SOCIAL MEDIA + WORD OF MOUTH MARKETING FOR DISRUPTIVE DIVAS © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program After the experience of being a part of IBC 2012 and submitting their blog entries, the Blogging Challengers shall be encouraged to be “Ambassadors” or “Divas” for Intramuros. This means that they already have the capacity to share their “Intramuros Experience” to their individual spheres of influence- online or offline. They are highly encouraged to share their blog posts and photos to Facebook, Twitter and other social media networks. In their day-to-day interaction with people, they are also expected to talk about their “Intramuros Experience”. People’s Choice Award for Best Food/Travel Write-up Challenge and Best Photo may also be launched. This entails for the Blogging Challengers to campaign their entries to their networks in order to win the prize.
  18. 18. 1.6 MESSAGE TONES (F-I-V-E)  Fun. It’s more fun in the Philippines! As our support to DOT’s current campaign, fun should be the core message of the entire campaign.  Informative. Blog posts should contain accurate information and helpful recommendations drawn from facts collected during IBC 2012. References or contact information should be included in order to be more credible and to provide a follow-through to readers.  Viral. Blog posts should have viral potentials in order to succeed in the competitive cyberspace. Bloggers are highly encouraged to come up with write-ups, photos and videos that are easy and fun to share.  Experiential. Blog posts should be experiential rather than just a mere “report” of what occurred during the event. Creative write-ups, photos and videos adds to the “experientiality” of the blog posts. © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program
  19. 19. 1.7.1 MANDATORY ELEMENT FOR PRE-QUALIFYING ENTRIES © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program <--- Pre-qualifying mandatory element below. Don't forget the links. ---> This is a pre-qualifying entry to the Intramuros Bloggers Challenge 2012 organized by IntramurosManila.Asia. IBC 2012 is fully supported by the Intramuros Administration, Barbara's Restaurant, Celdran Tours, Mabuhay Guides, Pilgrimage Pilipinas, Castillan Tours, Federation of Philippine Photographers Foundation, Inc., DigiEntrepreneur, DigitalFilipino, Third Team Media, Payless Pancit Shanghai, Ruthilicious and GadgetGambit.com. <---- Pre-qualifying mandatory element above. Don't forget the links. ---->
  20. 20. 1.7.2 MANDATORY ELEMENT FOR THE FOOD BLOG CHALLENGE © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program <---- Food blog mandatory element below. Don't forget the links. ----> This is a Food Write-up entry to the Intramuros Bloggers Challenge 2012 organized by IntramurosManila.Asia. IBC 2012 is fully supported by the Intramuros Administration, Barbara's Restaurant, Celdran Tours, Mabuhay Guides, Pilgrimage Pilipinas, Castillan Tours, Federation of Philippine Photographers Foundation, Inc., DigiEntrepreneur, DigitalFilipino, Third Team Media, Payless Pancit Shanghai, Ruthilicious, Ruthilicious Fanpage and GadgetGambit.com. <---- Food blog mandatory element above. Don't forget the links. ---->
  21. 21. 1.7.3 MANDATORY ELEMENT FOR THE TRAVEL BLOG CHALLENGE © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program <---- Travel blog mandatory element below. Don't forget the links. ----> This is a Food Write-up entry to the Intramuros Bloggers Challenge 2012 organized by IntramurosManila.Asia. IBC 2012 is fully supported by the Intramuros Administration, Barbara's Restaurant, Celdran Tours, Mabuhay Guides, Pilgrimage Pilipinas, Castillan Tours, Federation of Philippine Photographers Foundation, Inc., DigiEntrepreneur, DigitalFilipino, Third Team Media, Payless Pancit Shanghai, Ruthilicious, Ruthilicious Fanpage and GadgetGambit.com. <---- Travel blog mandatory element above. Don't forget the links. ---->
  22. 22. 1.7.4 MANDATORY ELEMENT FOR THE PHOTO CHALLENGE © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program <---- Photo challenge mandatory element below. ----> This is a photo challenge entry to Intramuros Bloggers Challenge 2012 organized by www.intramurosmanila.asia. <---- Photo challenge mandatory element above. ---->
  23. 23. 1.8 GUIDELINES ON PHOTOS  Only photos taken during IBC 2012 event shall be used.  Watermarks shall only be placed on the bottom-right part of the photo, Arial in font and 10pt. in size. © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program
  24. 24. 1.9 SOCIAL NETWORKS  Blogs  Facebook  Twitter  Others  Google Plus  NetworkedBlogs  YouTube  Foursquare  Gowalla  Reddit  Stumbleupon  Digg  Tumblr  Multiply © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program
  25. 25. 1.10 TYPES OF BLOGGERS TO TAP  No specific preference but food and travel bloggers are highly encouraged to join. © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program
  26. 26. 1.10 LIST OF BLOGGERS TO TAP  Bloggers who are members of the following groups on or before January 29, 2012:  Pinoy Bloggers  Bloggers Support Each Other  Proudly Pinoy Bloggers  Bloggers Support Group © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program
  27. 27. 1.11 TIMELINE © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program January 18 – Approval of the Campaign & Call for Donors/Sponsors January 28 – Campaign Roll-out & Call for Participants February 1 – Deadline for Food Blog Challenge registration - Announcement of Food Blog Challengers February 2 – Deadline for Travel Blog Challenge registration February 3 – FOOD BLOG CHALLENGE @ BARBARA’S RESTAURANT - Announcement of Travel Blog Challengers - Announcement of Best Food Blog Challenge Mechanics February 5 – TRAVEL BLOG CHALLENGE @ INTRAMUROS - Announcement of Best Travel Blog Challenge Mechanics February 6 – Deadline for Best Food Blog Challenge Entries - MODULE 2 FINAL PRESENTATION February 10 – Deadline for Best Travel Blog Challenge Entries - Announcement of Photo Challenge Mechanics & People’s Choice Award for Best Photo Challenge Mechanics
  28. 28. 1.11 TIMELINE (cont’d) © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program February 13 – MODULE 3 BEGINS February 26 – Deadline for Best Photo Challenge Entries & People’s Choice Award for Best Photo Entries February 26 – Announcement of People’s Choice Award for Photo Activities with timeline TBA: Announcement of Best Food Blog Announcement of Best Travel Blog Announcement of Best Photo Pick-up of Prizes Awarding Ceremonies (?) Announcement of IBC 2012 Wrap-up
  29. 29. 1.13.1 FOOD BLOG MECHANICS © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program • WORDS. Using 1,000 words or less, create a blog post about your Barbara’s Restaurant experience. • PHOTOS & VIDEOS. As much as possible, do not place too much elements and big watermarks on your photos. You may also insert videos. • CODE. At the bottom of the post, place the mandatory element. See it below. • COMMENT BOX. When you're done, place the link to your post at the comment box below. • TWEET. Tweet your post! Use this format: I blogged about my Intramuros Wall-king experience for #IBC2012 by @sleekinthecity [Insert short URL here via bitly.] • SHARE. Share your post to your other social networks too such as your Facebook Wall, groups, pages , Google Plus and etc.
  30. 30. 1.13.2 TRAVEL BLOG MECHANICS © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program • WORDS. Using 1,000 words or less, create a blog post about your Intramuros Wall-king experience. • PHOTOS & VIDEOS. As much as possible, do not place too much elements and big watermarks on your photos. You may also insert videos. • STARBUCKS. Include a little bit about your Starbucks Intramuros experience. • CODE. At the bottom of the post, place the mandatory element. See it below. • COMMENT BOX. When you're done, place the link to your post at the comment box below. • TWEET. Tweet your post! Use this format: I blogged about my Intramuros Wall-king experience for #IBC2012 by @sleekinthecity [Insert short URL here via bitly.] • SHARE. Share your post to your other social networks too such as your Facebook Wall, groups, pages , Google Plus and etc.
  31. 31. 1.13.3 PHOTO MECHANICS © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program • MEMBERS ONLY. This challenge is exclusive only to the members of Intramuros Bloggers Challenge group on or before February 10, 2012. • EVENT PHOTOS ONLY. Only the photos taken during the IBC 2012 Food and Travel events may qualify as entries. • WATERMARKS. You may or may not place watermarks. Watermarks should be placed at the bottom-right side of the photo. Font: Arial 10-pt • FOOD PHOTOS. Upload photos taken during the Food Write-up Challenge at Barbara's Restaurant (Feb. 3) on the wall of http://www.facebook.com/pages/Barbaras- Restaurant/340629635955538 . • TRAVEL PHOTOS. Upload photos taken during the Travel Write-up Challenge at Intramuros (Feb. 5) on the wall of www.facebook.com/IntramurosManila. • CAPTION. Place the caption "This is a photo challenge entry to Intramuros Bloggers Challenge 2012 organized by www.intramurosmanila.asia." • TAG. Tag as many friends as you can on your photo. • SHARE. Share it on your Facebook Wall, groups, pages, Twitter, Google Plus and others. • UNLIMITED. You may submit as many entries as you can. More entries, more chances of winning. • ONE WINNER. Only one entry from the two pages shall be declared winner.
  32. 32. 1.13.4 PEOPLE’S CHOICE AWARD FOR BEST RESTAURANT PHOTO © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program • MEMBERS ONLY. This challenge is exclusive only to the members of Intramuros Bloggers Challenge group on or before February 10, 2012. • UPLOADED PHOTOS ONLY. Only the photos with caption uploaded on http://www.facebook.com/pages/Barbaras-Restaurant/340629635955538 may enter the contest. • TAG. Tag as many friends as you can to your photo. • SHARE. Share it on your Facebook Wall, groups, pages, Twitter, Google Plus and others. • COMMENTS & SHARES. The entry with the most number of comments and shares wins! • UNLIMITED. You may submit as many entries as you can. More entries, more chances of winning. • CLAIM. Prizes shall be claimed on February 26, 2012 during the 4th Manila Transitio 1945 event in Intramuros. For more details, click here.
  33. 33. 1.13.5 PEOPLE’S CHOICE AWARD FOR BEST TRAVEL PHOTO © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program • MEMBERS ONLY. This challenge is exclusive only to the members of Intramuros Bloggers Challenge group on or before February 10, 2012. • UPLOADED PHOTOS ONLY. Only the photos with caption uploaded on http://www.facebook.com/intramurosmanila may enter the contest. • TAG. Tag as many friends as you can to your photo. • SHARE. Share it on your Facebook Wall, groups, pages, Twitter, Google Plus and others. • COMMENTS & SHARES. The entry with the most number of comments and shares wins! • UNLIMITED. You may submit as many entries as you can. More entries, more chances of winning. • CLAIM. Prizes shall be claimed on February 26, 2012 during the 4th Manila Transitio 1945 event in Intramuros. For more details, click here.
  34. 34. 1.14 SUPPORT REQUIREMENTS & SPONSORS © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program • Venue + Lunch and/or Snacks for 25 pax (Bloggers + Organizers) • Club Intramuros c/o Intramuros Administration • The Bayleaf • White Knight Hotel • Tour Guides • Celdran Tours • Castillan Tours • Mabuhay Guides • Heroes Square • Restaurant • Barbara’s Restaurant • Ilustrado • Ristorante delle Mitre • In-Kind Sponsors • Starbucks • Universal Robina Corporation • Bloggers
  35. 35. © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program
  36. 36. 2.1 Call for Donors and Sponsors © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program Posted January 18, 2012
  37. 37. 2.2 Let the Challenges Begin © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program Posted January 28, 2012
  38. 38. 2.3 Food Blog Challengers © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program Posted February 3, 2012
  39. 39. 2.4 Travel Blog Challengers © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program Posted February 3, 2012
  40. 40. 2.5 Food Blog Challenge Mechanics © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program Posted February 3, 2012
  41. 41. 2.6 Travel Blog Challenge Mechanics © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program Posted February 5, 2012
  42. 42. 2.7 Sponsorship Letter Screenshot © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program Posted February 5, 2012
  43. 43. 2.7 Pinoy Blogger Post © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program Posted January 29, 2012
  44. 44. © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program
  45. 45. 3.1 Food Blog Challenge © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program The dancers of Kultura Filipina at Barbara’s Restaurant
  46. 46. 3.1 Food Blog Challenge © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program The dancers dancing Tinikling
  47. 47. 3.1 Food Blog Challenge © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program Barbara’s Restaurant was jampacked that night
  48. 48. 3.1 Food Blog Challenge © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program Florencio Jusay, Jr., an IBC 2012 Blogging Challenger, volunteered to dance Tinikling
  49. 49. 3.1 Food Blog Challenge © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program The farewell song of the performers
  50. 50. 3.1 Food Blog Challenge © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program IBC 2012 Food Blog Challengers Group Shot
  51. 51. 3.1 Food Blog Challenge © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program IBC 2012 Food Blog Challengers with Mr. JC Delos Reyes, owner of Barbara’s Restaurant
  52. 52. 3.2 Travel Blog Challenge © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program Meet up at Starbucks Intramuros + Coffee Tasting Session
  53. 53. 3.2 Travel Blog Challenge © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program Riding the tranvia to Fort Santiago
  54. 54. 3.2 Travel Blog Challenge © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program Meeting Ms. Racquel Flores of Intramuros Visitors Center
  55. 55. 3.2 Travel Blog Challenge © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program Watching a 12-minute video about Intramuros in Teatro
  56. 56. 3.2 Travel Blog Challenge © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program Briefing the bloggers
  57. 57. 3.2 Travel Blog Challenge © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program Fort Santiago
  58. 58. 3.2 Travel Blog Challenge © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program Rizal Shrine
  59. 59. 3.2 Travel Blog Challenge © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program Walking the walls of Intramuros
  60. 60. 3.2 Travel Blog Challenge © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program San Agustin Church
  61. 61. © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program
  62. 62. 4.1 BLOG PAGEVIEWS © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program Week of Dec. 11-18, 2011 | Total Pageviews 1,539
  63. 63. 4.1 BLOG PAGEVIEWS © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program Week of Jan. 28-Feb. 4, 2012 | Total Pageviews 5,852
  64. 64. 4.1 BLOG PAGEVIEWS © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program Week of Feb. 2-9, 2012 | Total Pageviews 6,989
  65. 65. 4.2 FACEBOOK LIKES © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program Nov. 21 – Dec. 12, 2012 | Total Likes 42 (Organic)
  66. 66. 4.2 FACEBOOK LIKES © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program Jan. 14 – Feb. 4, 2012 | Total Likes 89 (Organic)
  67. 67. 4.3 BLOG OUTPUTS © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program Food Blog by EverydayDoll.com
  68. 68. 4.3 BLOG OUTPUTS © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program Travel Blog by Technophobia
  69. 69. 4.4.1 FOOD BLOG CHALLENGE SURVEY RESULTS © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program PARTICULARS RESULT Source of Information Pinoy Blogger - 79% Filipino Bloggers Worldwide - 7% Bloggers Support Each Other - 7% Sleek Citizen Group - 7% Reason for joining IBC 2012 To promote tourism - 36% To discover Intramuros - 14% For love of heritage - 14% To reminisce - 7% To compete - 7% For self-improvement - 7% For blog content - 7%
  70. 70. 4.4.1 FOOD BLOG CHALLENGE SURVEY RESULTS © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program Rating for Campaign Roll-out Average – 4 over 5 Comments: Needs more awareness Needs more coverage that it deserved Get campaign ambassadors Always updated Ask bloggers to share the campaign Explore other means aside from Facebook Well thought-of Well organized
  71. 71. 4.4.1 FOOD BLOG CHALLENGE SURVEY RESULTS © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program Rating for Food Average – 4 over 5 Comments: Good but needs variety Buffet should be refilled on time It may be limited but it was good Pasta is a bit bland Most are ordinary dishes Offer vegetables Rating for Cultural Presentation Average – 5 over 5 Comments: Perfect! Super duper nice! Excellent Keep up the good work Lively I can give 10 over 5 Impressive costumes and talented performers I enjoyed a lot Very entertaining It's not everyday that you see something like this Fabulous! Wonderful! Great! The best! Well-skilled and enthusiastic
  72. 72. 4.4.1 FOOD BLOG CHALLENGE SURVEY RESULTS © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program Rating for Ambiance Average – 5 over 5 Comments: Keep up the good work Nice It's good that there are lots of lights. If it's dim it's going to be spooky It has the old Filipino feel but I hope to see more Filipino elements It's perfect for the family No complaints on the elegance of the place. I wish there was more space though I still love it Nothing to improve except maybe hide the aircon? I love the old house Rating for Service Average – 4 over 5 Comments: Very attentive Very good Efficient Just OK Great service Friendly and accommodating
  73. 73. 4.4.1 FOOD BLOG CHALLENGE SURVEY RESULTS © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program Over-all Rating for Barbara's Average – 5 over 5 Comments: I will recommend this I will come back to bring my family and balikbayan relatives We will come back I will definitely ask my family and friends to dine here again Excellent! Over-all rating for IBC 2012 Average – 5 over 5 Comments: I will help promote Intramuros Organizers were very receptive Memorable and wonderful Very good. I wish I could join you on Feb. 5 Fun Awesome The cultural presentation is nice Wifi should be available Very interesting because even though I studied in Intramuros this was still a new experience Challenging and fun
  74. 74. 4.4.1 FOOD BLOG CHALLENGE SURVEY RESULTS © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program Will you join again? Yes I want to improve my writing skills It's like rediscovering Intramuros again I want to explore Intramuros more It's more fun in Intramuros because of the cultural presentation in Barbara's Restaurant I enjoyed the presentation and the food. I can't wait to share this to others I would love to reminisce the past again I love blog contests It gave me a glimpse of Intramuros that never saw before It's a great chance to generate good content Max. payment willing to pay for IBC 2012 Average - P312.50
  75. 75. 4.4.1 FOOD BLOG CHALLENGE SURVEY RESULTS © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program Message Good job! You made this a very nice experience to blog and promote Intramuros I will help you promote Intramuros Thanks for the wonderful opportunity Great job! Thanks for inviting me Thanks! This is something every Filipino should experience I'll support you Please publicize more the contest More time to prepare the entry Cheers! We love you Mark! You rock! Keep up the good work! More power Mark! Great cultural performance but please add more food offeringsx This is a great idea and hopefully more of this event to happen in the future. I would like to see more establishments support IBC 2012
  76. 76. 4.4.2 TRAVEL BLOG CHALLENGE SURVEY RESULTS © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program PARTICULARS RESULT Source of Information Pinoy Blogger - 47% Referral - 27% Facebook - 20% Proudly Pinoy Bloggers - 6% Reason for joining IBC 2012 To revisit - 27% To discover Intramuros - 20% To compete - 20% For love of heritage - 20% For experience - 20% To promote tourism - 6% For self-improvement - 1% Rating for Campaign Roll-out Average – 4 over 5 Comments: Always updated Bloggers should post on their Walls to invite more I wish you had longer period of promotion so that more bloggers would know about it Encourage Twitter blast
  77. 77. 4.4.2 TRAVEL BLOG CHALLENGE SURVEY RESULTS © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program Rate IBC 2012 as a campaign Average – 4 over 5 Comments: Inviting bloggers to Intramuros is a good strategy I like the idea of giving chance to new bloggers to shine It was great and fun It's nice to know that someone is eager to organize events like this to promote Intramuros Fantastic idea. Please raise more awareness. Rate your Tour Guide: Carlos Celdran Average - 5 over 5 Comments: Entertaining and informative Perfect! No dull moments and definitely the best experience You will learn new things not written in books
  78. 78. 4.4.2 TRAVEL BLOG CHALLENGE SURVEY RESULTS © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program Rate your Tour Guide: Georgy Porgy (Castillan Tours) Average - 5 over 5 Comments: Never a dull moment, "makwento" The best! The experience was fun and extraordinary. Intramuros was made fun with his lively and friendly approach. Our tour is a combination of riding and walking. Throughout the tour Sir Georgy has been consistent with his energy.He never failed to entertain us. Rate your Tour Guide: Jeff Velasco (Mabuhay Guides) Average - 4 over 5 Comments: He knows a lot of things and seemed well- trained Typical tour guide who is full knowledge about the place Informative but not so lively
  79. 79. 4.4.2 TRAVEL BLOG CHALLENGE SURVEY RESULTS © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program Rate Intramuros as a tourist spot Average - 5 over 5 Comments: It needs more online promotions Fantastic spot! More promotions for Intramuros It's so unique There is so much to do and see here I hope other parts would push through with regards to restoration. Intramuros has an odd feel and is a special/significant part of the metro and it should be preserved to save heritage and history. Everyone should see this More improvement of facilities, squatters problem and etc. I highly recommend Intramruos to all. (Pinoy or not) Rate your over-all experience with IBC 2012 Average - 5 over 5 Comments: It's tiring but all worth it I had so much fun I am glad that everything is well-organized The idea of IBC 2012 is good! The campaign execution was brilliant as well I didn't expect that it's going to be this fun Add more learnings and depth to the tour
  80. 80. 4.4.2 TRAVEL BLOG CHALLENGE SURVEY RESULTS © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program Will you join again? Yes Yes of course! It's fun! Yes! I'd like to do it with my kids Yes. Together with my family Yes. It was indeed a memorable experience I'll definitely join It was a new experience for me being a new blogger I learned a lot and the experience is amazing It creates awareness I learned a lot about Intramuros and had the chance to meet a lot of bloggers in person Of course! Yes because it's more fun than just strolling in the mall Yes! I want to improve my writing skills Yes! It's fun and it's nice to promote Intramuros Max. payment willing to pay for IBC 2012 Average - P411.50
  81. 81. 4.4.2 TRAVEL BLOG CHALLENGE SURVEY RESULTS © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program Message Thanks Mark! Good job Mark! Thanks for making me a part of this event. I enjoyed a lot. Hope to be a part of your future events. Good job! I'd like to thank all of the organizers. IBC 2012 is something worth remembering and writing about online. Good job! I learned a lot from the experience! Thanks and keep it up! Keep it up! If you need help...me! Keep up the great job! Everything is well-organized and this project is for a good cause for Filipinos and to get to know Intramuros. I wish there would be more challenges like other contests. Touring can be more fun if you will let the bloggers find the spot or place using the map. This is a nice idea. Keep up the good work.
  82. 82. 4.5.1 INVITATION FROM INTRAMUROS ADMINISTRATION © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program Last December 2011, I was invited by the Administrator himself, Mr. Jose Capistrano Jr., of Intramuros Administration to their Christmas Party in Clamshell, Intramuros. Afterwards, he gave me a book called “150: The Ateneo Way” which is filled with old photos of Intramuros.
  83. 83. 4.5.2 TV GUESTING AT GNN © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program Last January 30, 2012, I was invited to talk about my blog and IBC 2012 in an episode about Intramuros at Opinion Leaders hosted by William Thio. With us is Architect Augusto Rustia of Intramuros Administration (far left) and Gary Alan, producer of Opinion Leaders (second from left).
  84. 84. 4.5.3 ENTRIES GETTING NOTICED © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program Mr. Ruel Umali’s pre-qualifying entry to IBC 2012 shall be featured in GMA 7 for an episode about DOT’s It’s More Fun in the Philippines campaign
  85. 85. 4.5.3 PHONE QUERIES FROM READERS © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program Part of the mandatory element placed at the bottom of the food blogs is my contact information to measure the effectiveness of the campaign. So far, I already have received 3 calls to inquire about Barbara’s.
  86. 86. © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program
  87. 87. 5.1 TIMELINE © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program • Follow the timeline strictly but be flexible (for the sponsors and bloggers) if you need to. • Many bloggers commented that it could have been better if the project was announced at an earlier time so that more bloggers will be able to join. But since I am working only at a very tight timeline, the announcement was only rolled-out 3-4 days before the actual event. Fortunately though I still was able to gather the required number of bloggers for each challenge.
  88. 88. 5.2 SPONSORSHIPS © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program • The most effective way to get sponsors is to send them proposal letters outlining the benefits that they may receive from supporting the project and what exactly you need from them. • Find a way to get them really involved in the project rather than just becoming a mere supporter by giving them the opportunity to pick the winners or by encouraging them to make suggestions on how you, as a blogger, may help them. • It is much easier for sponsors to support the project through in-kind goods rather then cash. • There are so many willing sponsors out there who need help in strengthening their online presence. You just have to diligently search for them.
  89. 89. 5.3 BLOGGERS © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program • There are so many bloggers out there who would like to tackle about heritage and culture in their blogs. They are the best bloggers to tap when you want to feature Intramuros and other heritage sites. • Although most of them would say that they are willing to shell out money to join initiatives such as IBC 2012, they aren’t necessarily willing to give out donations. Maybe because most of the bloggers are used to being invited to events for free. The challenge is to let them understand that IBC 2012 is entirely different from events organized by big corporation and agencies. • Try as best as you could to make the event free to join for bloggers to increase the number of participants. Most of the time, bloggers don’t really like to pay to go to events. • Encourage the bloggers to submit their posts as soon as possible. It is highly recommended to have them in a contest to put extra effort in making good posts and to submit on time. Agree on the deadline with them. Give bonus points to those who can make it on time and deductions for those who will be late. Another strategy is to create a contest which may only be announced after all the posts are uploaded (i.e. IBC 2012 Photo Challenges).
  90. 90. 5.3 BLOGGERS (cont’d) © Mark Joseph Delgado for Ateneo-DigitalFilipino Blog & Social Media Entrepreneur Program • Some of the bloggers can’t be punctual during call times. Give incentives for those who can be punctual and announce it ahead of time so that everyone will know. You can use your freebies as incentives. Let them earn and don’t just give them away. For example, you will only give GCs to those who can make it on time. • Bloggers are rich sources of insights. If there’s a chance, let them meet your sponsors or the people behind the establishments you will be visiting. Let them ask questions and share their opinions. Hand them out survey forms. When you do, give them ample amount of time to fill them out.

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