Creating An Affordable and Targeted, Small Biz Online Marketing Plan. Presented to the Burleson, Texas, Chamber of Commerce.

1. Creating An Affordable and
Targeted - Online Marketing Plan
Integrated Marketing For A Digital World
June 5, 2014
Burleson, Texas - Chamber of Commerce and Library Services

2. Most Important Questions To Ask
Before Creating Any Marketing Plan
What is my budget?
Who Is Your Target Market/Best Customer?
Where Can They Be Found? Online? Radio? TV? BillBoards?

3. Are You Asking The Right Questions For
Online Marketing ?
• Some Questions We Have Asked Ourselves In The Past
• Will The Name Fit On A Bumper Sticker?
• How Will My Logo Look On A T-Shirt?
• Is My Tag Line Too Long For My Brochure?
• Should I Spend More on Print or Radio/TV?
• New Questions To Ask Today.
• How Many Characters Is The Company Name?
• Will The Logo Be Recgognizable As A Profile Picture?
• What Does My Company/Tag Line Name Mean In Other Languages?
• What Websites Do My Best Customers Read?
• What Social Media Platforms Are Most Popular For My Best Customers?
• What Is the Open Rate on Emails for My Best Customers?

4. Internet and Social Media Users
•74% of Internet Users are Using Social Media
•279 Million Internet Users in the U.S.
•3 Billion Worldwide Internet Users
•8 in 10 Whites, African Americans, Latinos &
Asians Are On 1 of 5 Social Media Platforms

5. Arlington, Texas
• Total Population – 379,644
• White 167,741 (44.7%) –Latino 104,802 (27.9%) – African
American 71,335 (19.0%)– Asian 23,677 (6.3%) - Two +
Races 6,561 (1.7%)
• Over 50% of Population is in Southeast and East Arlington
• Fastest Growing Sector is Southeast Arlington
• 32 Years Old – Median Age – Highest % age group 20-29
• Housing Units – 145,886 (Both Single-Family and Multi-
Family)

6. Arlington, Texas
• $52,000 Median Household Income
• 72,680 residents are foreign born
• 35% of residents speak a language other than English
at home
• 36% over age 25 have an Associates Thru Graduate
Degree.
• Media Age – Whites 42 – African American 33 –
Latinos 27 –

7. Facebook
1.2 Billion World Wide
65% Of Users 35+
60% Female
Used by:
76% of Blacks
73% of Latinos,
72% of Asians,
71% of Whites

8. Twitter
271 Million Users
31% Age 18-29
18% of Women
Used by:
29% of Blacks
16% of Latinos
16% Whites

9. Instagram
200 Million Users
37% Age 18-29,
68% Females
Used by:
34% of Blacks
23% of Hispanic
12% of Whites

10. LinkedIn
300 Million Users
White Collar
Balanced Between
Genders
27% Age 30-49
Used by:
30% of Blacks
22% of Whites
13% of Hispanics

11. Pinterest
70 Million Users
79% are Female
Used by:
21% of Whites
20% of Blacks
18% of Hispanics

12. Arlington, Texas – Proud To Call It Home
Arlington Texas - Es un orgullo vivir aqui !