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Presentation given during the visual arts consultancy of 2010

Presentation given during the visual arts consultancy of 2010

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visual arts blueprint presentation visual arts blueprint presentation Presentation Transcript

  • UK Visual Arts Blueprint Workforce Development Plan Consultation – Exeter, 30 th January 2009 Research Carried out by TBR Economics
  • Agenda
    • Why and how a Blueprint is being developed
    • Overview of key themes and actions
    • Discussion
      • What do you think about the draft
      • Answers to the consultation questions
    • Plenary Feedback
    • Next steps
  • Introduction to CC Skills
    • Sector Skills Council – employer led body approved by government
    • CC Skills footprint: advertising, craft, design, visual arts, music, cultural heritage, literary and performing arts
    • bridges the gap between industry, education and government
    • Ensure individuals and organisations have the skills to succeed in the creative economy
  • Purpose of the Blueprint
    • Based on extensive research within the visual arts sector
    • Highlight skill priorities and key actions
    • Framework for employers, education and training providers
    • Ensure individuals can grow and develop their careers
  • Development Process
    • Creative Blueprint research for whole creative sector
    • Consultation events with visual arts sector
    • Preparation of initial Draft with support of Advisory Group and other research
    • Extensive consultation with visual arts sector
    • Revision of Blueprint, including an Action Plan, with support of Advisory
    • Launch from May
  • Advisory Group
    • Council for Higher Education & Design
    • Artquest a-n The Artists Information Company
    • University of the Arts Wysing Arts Centre Arts Council Wales
    • Frieze Zoo Art Fair The Art House Space
    • The Art House FACT Engage Milton Keynes Gallery
    • Design and Arts Copyright Society Whitechapel Art Gallery
    • Museums Association Arts & Business Tate
    • Contemporary Art Society Cultural Leadership Programme
    • Arts Council England Arts Council Northern Ireland
    • Creative Scotland Visual Arts Galleries Association
    • National Federation of Artists Studio Providers
  • We want your views and ideas
    • The action plan is for the visual arts sector
    • Your feedback on the draft proposal is essential to its success
    • Please suggest any alternative ideas and solutions you may have
    • We would like to know about your professional development experiences
  • What do we mean by the visual arts sector
    • Involves vast range of people in an array of different jobs and practices
    • Around the creative hub of artists the art world is supported by technicians, curators, managers, publicists, academics, educators etc .
    • Employers are museums, galleries, studios, arts centres, public sector agencies, educational bodies, studio organisations, festivals and art fairs
    • Dominated by individuals and sole traders
  • The visual arts sector context
    • The visual arts sector does not only stand alone
    • It acts as a feeder for industries such as advertising, interactive media, the games industry, publishing and design
    • Its position within the creative industries has important implications for more general workforce development
    • Many of the visual arts skills are transferable to other creative professions.
  • Key facts about the sector
    • 37,480 people, including 28,490 artists
    • 70% are freelance or sole traders
    • 4,580 businesses - 75% with less than 5 people
    • Contributes £1.9 billion to the national economy
    • 95% of people are white, and 50% are female
    • 47% have a first degree
    • 40% with a postgraduate degree or diploma
    • But - artists are not in the current definition of the creative industries!
  • Key challenges
    • Lack of awareness of employment opportunities within the sector
    • Artists not trained for business
    • Insufficient entry routes for young people into the sector
    • Skills and experience do not match job vacancies
    • Qualifications do not prepare fine art graduates for work or fully participate in the sector
    • Lack of diversity among the workforce
    • Not enough opportunities to develop skills in post
    • Access to training for those outside formal employment
    • Specialist training needs not met
  • More Key challenges!
    • Staff retention in the sector poor
    • Poor employment conditions
    • Organisations lack people with business skills
    • Not enough emphasis on leadership
    • Insufficient auditing of skills needs
    • Not enough sharing of good practice across the sector
    • Insufficient partnerships between employers and higher education bodies
    • Although some strong membership and representative bodies exist there are some gaps e.g. no commercial gallery trade association
  • Emerging themes
    • Clearer entry routes: more entry-level jobs supported by training; fit-for-purpose qualifications; better information on how to enter the sector; clearer information about key skill requirements; the delivery of models for structured induction and training
    • To establish accurately what skills the sector needs: enabling key stakeholders and people who work in the visual arts to collect and share intelligence more effectively; strong, clear advocacy for the skills needs of the sector
    • To encourage diversity: improving salary packages; building widely accessible opportunities; improving the profile of the visual arts as a career
    • To make sure we provide good continuing professional development (CPD), with full access: networking for individual practitioners; greater public/private organisation networking; development of bespoke training opportunities; links to relevant training in other sectors
  • Emerging themes
    • To build entrepreneurial and business skills: support to artists, galleries and organisations to help increase enterprise and sustainability, particularly at leadership and management level
    • To maximise existing provision and expertise: identifying and strengthening existing provision in the sector and avoiding duplication
    • To link ‘critical’ approaches with practical training and development needs: training and continuing professional development should be informed by the practice-led and peer-based approaches distinctive in the visual arts
    • To strengthen networks between practitioners and other visual arts workers: so common approaches to workplace issues and models of good practice can be shared
  • Proposed Action Areas
    • 1 Strategic
    • 2 Entry to the visual arts sector
    • 3 Children and young people
    • 4 Further and Higher Education
    • 5 Diversity of workforce
    • 6 Continuing Professional Development
    • 7 Management and leadership
    • 8 Business and enterprise
  • Strategic
    • Establish an Advisory Group of senior representatives
    • Review need for an umbrella representative body
    • Align existing research activities on economic impact and skill needs
    • Develop National Occupational Standards (NOS) to inform job descriptions, staff development plans and qualifications
    • Encourage job advertisements to be more skills based
    • Ensure visual arts needs are embedded within regional cultural and skills plans
  • Entry into the visual arts sector
    • Ensure online provision of the latest careers, training and courses information e.g. Creative Choices (Creative & Cultural Skills website)
    • Develop wider entry-level opportunities for training through creative apprenticeships and other pathways
    • Ensure traineeship and internship opportunities offer accessible training and development
  • Children and Young People
    • Ensure that visual arts education in schools can be supported by properly trained staff
    • Using Regional Development Groups to identify and share good practice
    • Encourage employers involvement with visual arts e.g. Arts Award and Arts Mark
    • Provide guidance on visual arts requirements for Building Schools for the Future Programme
    • Promote effective and up-to-date visual arts teacher training       
  • Children and Young People (cont.)
    • Encourage visual arts organisations to support delivery of Creative and Media Diploma and other curriculum activities
    • Provide training for visual artists on teaching visual arts to children and young people
    • Increase provision of creative and other apprenticeships based in visual arts organisations significantly
    • Work with specialist schools and Academies Trust to ensure that visual arts practice is represented across network
    • Develop the National Skills Academy opportunities to include provision relevant to the visual arts sector
  • Further and Higher Education
    • Ensure technical, business and freelance career training is covered by degree programmes, and as continuing professional development (CPD) options
    • Ensure course content reflects current thinking and practice e.g. use of new technology and latest critical discourse
    • Develop forums for visual arts employers, practising artists and HE providers to discuss training options and opportunities
    • Develop HE partnerships with specialist agencies to promote curatorial and commissioning skills in distinct areas such as public art programming, live art and new media
  • Further and Higher Education (cont.)
    • Develop HEI consortia to offer above three actions and career-long professional development
    • Build on National Arts Learning Network (NALN) and CHEAD work to widen participation
    • Employers to lead on Graduate Apprenticeship programmes with FE/HE partners - linked to DCMS Creative Britain Apprenticeships
  • Diversity of Workforce
    • Recognise that diversity includes a wide range of issues in terms of social class, disability and ethnicity
    • Identify role models that can encourage students from a diverse backgrounds
    • Work with community groups to encourage more representative entry into apprenticeships, colleges, universities and visual arts organisations
    • Interventions should be flexible to reflect the local context of different geographical areas
    • More ‘progression’ agreements, signposting and links between colleges and universities for visual arts students
    • Learn from positive action schemes to develop diversity in the sector
  • Continuing Professional Development – for artists
    • Enable access to short courses at Centres of Excellence so practitioners can learn new skills quickly and efficiently at key moments in their career
    • Support flexible and ‘portfolio career’ development for artists and freelancers to enable professional self-determination throughout working life
    • Support developmental toolkits such as those published by a-n The Artists Information Company to help visual artists plan their next phase of career development and associated skills development needs
  • Continuing Professional Development - for organisations
    • Investigate visual arts organisations can develop joint training provision through Business Link, Train to Gain and other opportunities
    • Publish model internship programmes based on accredited units of industry qualifications and CPD framework (including higher level apprenticeships)
    • Support organisations in developing CPD plans to include training and informal professional development (skill sharing, shadowing, mentoring, shadowing, self-directed goal setting and peer-group learning)
  • Management and Leadership
    • Examine current leadership programmes to see how well they serve the needs of the visual arts sector
    • Promote skills exchange through networking and discussion opportunities – including both public and private sector organisations
    • Improve advocacy and sign-posting so practitioners and other arts workers can access management and leadership opportunities
    • Encourage high-level knowledge transfer from other relevant sectors e.g. business and broadcasting
    • Diversify participation in terms of ethnicity, class, gender and disability take-up of progression opportunities
    • Investigate international models of best practice
  • Business and Enterprise
    • Work with Arts & Business and Business Link to develop central expert advice on company structures and business planning
    • Raise awareness of existing guidance on marketing and sponsorship
    • Support initiatives that develop the role of UK artists both in industry and in the international marketplace
    • Work with Frieze to develop a trade association body for visual arts commercial galleries that could standardise and publish business codes of practice
    • Develop business training for commercial gallery directors
  • Next Steps
    • Consultation Process
      • On-line
      • Regional meetings by CCS and arts councils
      • Sector led meetings
    • Collection and analysis of responses
    • Revision of Draft Blueprint – in consultation with Advisory Group
    • Production of Action Plan – in consultation with Advisory Group
    • Launch of Blueprint with Action Plan
  • Discussion Groups
    • Two topics for discussion:
      • What do you think about the draft
      • Answers to the consultation questions
    • Feedback from individual groups
    • General discussion
  • Feedback from Discussion Groups
    • What do you think about the draft
    • Answers to the consultation questions
    • Any other comments
  • Next Steps
    • Collection of responses from this afternoon
    • Collation with responses from wider consultations
    • Revision of Draft Blueprint and addition of Action Plan – with Advisory Group
    • Launch of Blueprint
  • How you can contribute further
    • Provide further feedback based on discussions today
    • Consult with and feedback from your own networks
    • Suggest actions you could help take forward
  • Further feedback
    • On-line copy of consultation:
    • www.ccskills.org.uk
    • Comments to:
    • mark.greco@ccskills.org.uk