visual arts blueprint presentation
Upcoming SlideShare
Loading in...5

visual arts blueprint presentation



Presentation given during the visual arts consultancy of 2010

Presentation given during the visual arts consultancy of 2010



Total Views
Views on SlideShare
Embed Views



0 Embeds 0

No embeds



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

visual arts blueprint presentation visual arts blueprint presentation Presentation Transcript

  • UK Visual Arts Blueprint Workforce Development Plan Consultation – Exeter, 30 th January 2009 Research Carried out by TBR Economics
  • Agenda
    • Why and how a Blueprint is being developed
    • Overview of key themes and actions
    • Discussion
      • What do you think about the draft
      • Answers to the consultation questions
    • Plenary Feedback
    • Next steps
  • Introduction to CC Skills
    • Sector Skills Council – employer led body approved by government
    • CC Skills footprint: advertising, craft, design, visual arts, music, cultural heritage, literary and performing arts
    • bridges the gap between industry, education and government
    • Ensure individuals and organisations have the skills to succeed in the creative economy
  • Purpose of the Blueprint
    • Based on extensive research within the visual arts sector
    • Highlight skill priorities and key actions
    • Framework for employers, education and training providers
    • Ensure individuals can grow and develop their careers
  • Development Process
    • Creative Blueprint research for whole creative sector
    • Consultation events with visual arts sector
    • Preparation of initial Draft with support of Advisory Group and other research
    • Extensive consultation with visual arts sector
    • Revision of Blueprint, including an Action Plan, with support of Advisory
    • Launch from May
  • Advisory Group
    • Council for Higher Education & Design
    • Artquest a-n The Artists Information Company
    • University of the Arts Wysing Arts Centre Arts Council Wales
    • Frieze Zoo Art Fair The Art House Space
    • The Art House FACT Engage Milton Keynes Gallery
    • Design and Arts Copyright Society Whitechapel Art Gallery
    • Museums Association Arts & Business Tate
    • Contemporary Art Society Cultural Leadership Programme
    • Arts Council England Arts Council Northern Ireland
    • Creative Scotland Visual Arts Galleries Association
    • National Federation of Artists Studio Providers
  • We want your views and ideas
    • The action plan is for the visual arts sector
    • Your feedback on the draft proposal is essential to its success
    • Please suggest any alternative ideas and solutions you may have
    • We would like to know about your professional development experiences
  • What do we mean by the visual arts sector
    • Involves vast range of people in an array of different jobs and practices
    • Around the creative hub of artists the art world is supported by technicians, curators, managers, publicists, academics, educators etc .
    • Employers are museums, galleries, studios, arts centres, public sector agencies, educational bodies, studio organisations, festivals and art fairs
    • Dominated by individuals and sole traders
  • The visual arts sector context
    • The visual arts sector does not only stand alone
    • It acts as a feeder for industries such as advertising, interactive media, the games industry, publishing and design
    • Its position within the creative industries has important implications for more general workforce development
    • Many of the visual arts skills are transferable to other creative professions.
  • Key facts about the sector
    • 37,480 people, including 28,490 artists
    • 70% are freelance or sole traders
    • 4,580 businesses - 75% with less than 5 people
    • Contributes £1.9 billion to the national economy
    • 95% of people are white, and 50% are female
    • 47% have a first degree
    • 40% with a postgraduate degree or diploma
    • But - artists are not in the current definition of the creative industries!
  • Key challenges
    • Lack of awareness of employment opportunities within the sector
    • Artists not trained for business
    • Insufficient entry routes for young people into the sector
    • Skills and experience do not match job vacancies
    • Qualifications do not prepare fine art graduates for work or fully participate in the sector
    • Lack of diversity among the workforce
    • Not enough opportunities to develop skills in post
    • Access to training for those outside formal employment
    • Specialist training needs not met
  • More Key challenges!
    • Staff retention in the sector poor
    • Poor employment conditions
    • Organisations lack people with business skills
    • Not enough emphasis on leadership
    • Insufficient auditing of skills needs
    • Not enough sharing of good practice across the sector
    • Insufficient partnerships between employers and higher education bodies
    • Although some strong membership and representative bodies exist there are some gaps e.g. no commercial gallery trade association
  • Emerging themes
    • Clearer entry routes: more entry-level jobs supported by training; fit-for-purpose qualifications; better information on how to enter the sector; clearer information about key skill requirements; the delivery of models for structured induction and training
    • To establish accurately what skills the sector needs: enabling key stakeholders and people who work in the visual arts to collect and share intelligence more effectively; strong, clear advocacy for the skills needs of the sector
    • To encourage diversity: improving salary packages; building widely accessible opportunities; improving the profile of the visual arts as a career
    • To make sure we provide good continuing professional development (CPD), with full access: networking for individual practitioners; greater public/private organisation networking; development of bespoke training opportunities; links to relevant training in other sectors
  • Emerging themes
    • To build entrepreneurial and business skills: support to artists, galleries and organisations to help increase enterprise and sustainability, particularly at leadership and management level
    • To maximise existing provision and expertise: identifying and strengthening existing provision in the sector and avoiding duplication
    • To link ‘critical’ approaches with practical training and development needs: training and continuing professional development should be informed by the practice-led and peer-based approaches distinctive in the visual arts
    • To strengthen networks between practitioners and other visual arts workers: so common approaches to workplace issues and models of good practice can be shared
  • Proposed Action Areas
    • 1 Strategic
    • 2 Entry to the visual arts sector
    • 3 Children and young people
    • 4 Further and Higher Education
    • 5 Diversity of workforce
    • 6 Continuing Professional Development
    • 7 Management and leadership
    • 8 Business and enterprise
  • Strategic
    • Establish an Advisory Group of senior representatives
    • Review need for an umbrella representative body
    • Align existing research activities on economic impact and skill needs
    • Develop National Occupational Standards (NOS) to inform job descriptions, staff development plans and qualifications
    • Encourage job advertisements to be more skills based
    • Ensure visual arts needs are embedded within regional cultural and skills plans
  • Entry into the visual arts sector
    • Ensure online provision of the latest careers, training and courses information e.g. Creative Choices (Creative & Cultural Skills website)
    • Develop wider entry-level opportunities for training through creative apprenticeships and other pathways
    • Ensure traineeship and internship opportunities offer accessible training and development
  • Children and Young People
    • Ensure that visual arts education in schools can be supported by properly trained staff
    • Using Regional Development Groups to identify and share good practice
    • Encourage employers involvement with visual arts e.g. Arts Award and Arts Mark
    • Provide guidance on visual arts requirements for Building Schools for the Future Programme
    • Promote effective and up-to-date visual arts teacher training       
  • Children and Young People (cont.)
    • Encourage visual arts organisations to support delivery of Creative and Media Diploma and other curriculum activities
    • Provide training for visual artists on teaching visual arts to children and young people
    • Increase provision of creative and other apprenticeships based in visual arts organisations significantly
    • Work with specialist schools and Academies Trust to ensure that visual arts practice is represented across network
    • Develop the National Skills Academy opportunities to include provision relevant to the visual arts sector
  • Further and Higher Education
    • Ensure technical, business and freelance career training is covered by degree programmes, and as continuing professional development (CPD) options
    • Ensure course content reflects current thinking and practice e.g. use of new technology and latest critical discourse
    • Develop forums for visual arts employers, practising artists and HE providers to discuss training options and opportunities
    • Develop HE partnerships with specialist agencies to promote curatorial and commissioning skills in distinct areas such as public art programming, live art and new media
  • Further and Higher Education (cont.)
    • Develop HEI consortia to offer above three actions and career-long professional development
    • Build on National Arts Learning Network (NALN) and CHEAD work to widen participation
    • Employers to lead on Graduate Apprenticeship programmes with FE/HE partners - linked to DCMS Creative Britain Apprenticeships
  • Diversity of Workforce
    • Recognise that diversity includes a wide range of issues in terms of social class, disability and ethnicity
    • Identify role models that can encourage students from a diverse backgrounds
    • Work with community groups to encourage more representative entry into apprenticeships, colleges, universities and visual arts organisations
    • Interventions should be flexible to reflect the local context of different geographical areas
    • More ‘progression’ agreements, signposting and links between colleges and universities for visual arts students
    • Learn from positive action schemes to develop diversity in the sector
  • Continuing Professional Development – for artists
    • Enable access to short courses at Centres of Excellence so practitioners can learn new skills quickly and efficiently at key moments in their career
    • Support flexible and ‘portfolio career’ development for artists and freelancers to enable professional self-determination throughout working life
    • Support developmental toolkits such as those published by a-n The Artists Information Company to help visual artists plan their next phase of career development and associated skills development needs
  • Continuing Professional Development - for organisations
    • Investigate visual arts organisations can develop joint training provision through Business Link, Train to Gain and other opportunities
    • Publish model internship programmes based on accredited units of industry qualifications and CPD framework (including higher level apprenticeships)
    • Support organisations in developing CPD plans to include training and informal professional development (skill sharing, shadowing, mentoring, shadowing, self-directed goal setting and peer-group learning)
  • Management and Leadership
    • Examine current leadership programmes to see how well they serve the needs of the visual arts sector
    • Promote skills exchange through networking and discussion opportunities – including both public and private sector organisations
    • Improve advocacy and sign-posting so practitioners and other arts workers can access management and leadership opportunities
    • Encourage high-level knowledge transfer from other relevant sectors e.g. business and broadcasting
    • Diversify participation in terms of ethnicity, class, gender and disability take-up of progression opportunities
    • Investigate international models of best practice
  • Business and Enterprise
    • Work with Arts & Business and Business Link to develop central expert advice on company structures and business planning
    • Raise awareness of existing guidance on marketing and sponsorship
    • Support initiatives that develop the role of UK artists both in industry and in the international marketplace
    • Work with Frieze to develop a trade association body for visual arts commercial galleries that could standardise and publish business codes of practice
    • Develop business training for commercial gallery directors
  • Next Steps
    • Consultation Process
      • On-line
      • Regional meetings by CCS and arts councils
      • Sector led meetings
    • Collection and analysis of responses
    • Revision of Draft Blueprint – in consultation with Advisory Group
    • Production of Action Plan – in consultation with Advisory Group
    • Launch of Blueprint with Action Plan
  • Discussion Groups
    • Two topics for discussion:
      • What do you think about the draft
      • Answers to the consultation questions
    • Feedback from individual groups
    • General discussion
  • Feedback from Discussion Groups
    • What do you think about the draft
    • Answers to the consultation questions
    • Any other comments
  • Next Steps
    • Collection of responses from this afternoon
    • Collation with responses from wider consultations
    • Revision of Draft Blueprint and addition of Action Plan – with Advisory Group
    • Launch of Blueprint
  • How you can contribute further
    • Provide further feedback based on discussions today
    • Consult with and feedback from your own networks
    • Suggest actions you could help take forward
  • Further feedback
    • On-line copy of consultation:
    • Comments to: