REF: THE INTERNET MAP, RUSLAN ENIKEEV, 2012
twitter.comwikipedia.orgyahoo.comblogspot.comgoogle.comlive.comAyoutube.com
twitter.comwikipedia.orgAyahoo.comblogspot.comgoogle.comlive.comyoutube.comfacebook.com
MARK IREMONGERREF: PAUL BUTLER, FACEBOOK INTERN, 2010
twitter.comwikipedia.orgyahoo.comblogspot.comgoogle.comlive.comyoutube.comfacebook.comgoogle.co.uk
twitter.comwikipedia.orgyahoo.comblogspot.comgoogle.comlive.comyoutube.comfacebook.combbc.co.ukebay.co.ukamazon.co.ukgoogl...
twitter.comwikipedia.orgyahoo.comblogspot.comgoogle.comlive.comyoutube.comfacebook.combbc.co.ukebay.co.ukamazon.co.ukUK AU...
CONNECTED BRANDSEngagedIs there evidence itengagescustomers?VisibleIs it easy tofind?UsefulIs there evidence itmeets custo...
VISIBLEUSEFUL ENGAGEDCONNECTEDBRANDSUSABLE
PIREStrategyLeadUser ExperienceArchitectResearcherMEASURING CONNECTED BRANDSPEOPLE AND DATA
VISIBLE USEFUL USABLE ENGAGEDIs it easy to find? Is there evidence it meetscustomer needs?Is it easy to get things done? I...
MEASURING CONNECTED BRANDSSCORE CARDTOTAL WEIGHTINGVISIBLE 85 12 170USEFUL 76 8 114USABLE 45 8 67.5ENGAGED 56 4 56WEIGHTED...
REF: SMM/MINTEL050100150200250300CAR MANUFACTURERSBy New Car Registrations 2011
REF: SMM/MINTEL050100150200250300CAR MANUFACTURERSBy New Car Registrations 2011
MARK IREMONGERREF: ICROSSING AUTO BRAND CONNECTEDNESS RESEARCH FEB 20130102030405060708090VisibleUsefulUsableEngaged
6756675963
0102030405060708090VisibleUsefulUsableEngagedFord Volkswagen
MARK IREMONGER0102030405060708090VisibleUsefulUsableEngagedFord Toyota
0102030405060708090VisibleUsefulUsableEngagedNissan Ford
MARK IREMONGERtwitter.comwikipedia.orgyahoo.comgoogle.comlive.comyoutube.comfacebook.combbc.co.ukebay.co.ukamazon.co.ukgoo...
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How Connected Are The UKs leading auto brands

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Looking at how the UK's leading automotive brands measure up against each other using iCrossing UK's Connected Brand Methodology

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How Connected Are The UKs leading auto brands

  1. 1. REF: THE INTERNET MAP, RUSLAN ENIKEEV, 2012
  2. 2. twitter.comwikipedia.orgyahoo.comblogspot.comgoogle.comlive.comAyoutube.com
  3. 3. twitter.comwikipedia.orgAyahoo.comblogspot.comgoogle.comlive.comyoutube.comfacebook.com
  4. 4. MARK IREMONGERREF: PAUL BUTLER, FACEBOOK INTERN, 2010
  5. 5. twitter.comwikipedia.orgyahoo.comblogspot.comgoogle.comlive.comyoutube.comfacebook.comgoogle.co.uk
  6. 6. twitter.comwikipedia.orgyahoo.comblogspot.comgoogle.comlive.comyoutube.comfacebook.combbc.co.ukebay.co.ukamazon.co.ukgoogle.co.uk
  7. 7. twitter.comwikipedia.orgyahoo.comblogspot.comgoogle.comlive.comyoutube.comfacebook.combbc.co.ukebay.co.ukamazon.co.ukUK AUTO CLUSTERgoogle.co.uk
  8. 8. CONNECTED BRANDSEngagedIs there evidence itengagescustomers?VisibleIs it easy tofind?UsefulIs there evidence itmeets customerneeds?UsableIs it easy to getthings done?UK AUTO CLUSTER
  9. 9. VISIBLEUSEFUL ENGAGEDCONNECTEDBRANDSUSABLE
  10. 10. PIREStrategyLeadUser ExperienceArchitectResearcherMEASURING CONNECTED BRANDSPEOPLE AND DATA
  11. 11. VISIBLE USEFUL USABLE ENGAGEDIs it easy to find? Is there evidence it meetscustomer needs?Is it easy to get things done? Is there evidence it engagesit’s customers?1. SEARCH RESULTS•  BRANDNAME & MAINPRODUCT SEARCH RESULT(GOOGLE)•  BRAND PRESENCE/SEARCHRESULTS (FB, TW, YT, WIKI)1.  CHANNEL CO-ORDINATION2.  APROPRIATE USE OFCHANNEL3.  FUNCTIONALITY4.  CONTENT5.  OBSERVABLE ACTIVITY TOSURFACE CONSUMERINSIGHT1.  NAVIGATION2.  SEARCH3.  FORMS4.  TASK FLOW5.  PERFORMANCE6.  PRESENTATION1.  REGULARCOMMUNICATIONS CHOICE2.  FORUMS/COMMUNITIES/SUPPORT2.  KEYWORD RANKING (iCPIRE)3.  PPC/SEO BALANCE(HITWISE)4.  BRAND DOMAIN MOZRANK(SEOMOZ)5.  BRAND WEBSITECATEGORY RANK (HITWISE)6.  DISPLAY VISIBILITY(ADGOOROO)3.  RELATIVE TWITTERFOLLOWERS4.  NUMBER OF BRANDRETWEETS5.  FACEBOOK RATIO.NUMBERFANS: NUMBERTALKING ABOUT (FB)6.  BRAND WEBSITERETURNING VISITORS(HITWISE)7.  RELATIVE BRAND SEARCHVOLUME (GOOGLE)MEASURING CONNECTED BRANDS
  12. 12. MEASURING CONNECTED BRANDSSCORE CARDTOTAL WEIGHTINGVISIBLE 85 12 170USEFUL 76 8 114USABLE 45 8 67.5ENGAGED 56 4 56WEIGHTED TOTAL 407.5NORMALISEDSCORE65.2CONNECTEDNESSPROFILE020406080100VISIBLEUSEFULUSABLEENGAGEDCONNECTEDNESSINDEX65
  13. 13. REF: SMM/MINTEL050100150200250300CAR MANUFACTURERSBy New Car Registrations 2011
  14. 14. REF: SMM/MINTEL050100150200250300CAR MANUFACTURERSBy New Car Registrations 2011
  15. 15. MARK IREMONGERREF: ICROSSING AUTO BRAND CONNECTEDNESS RESEARCH FEB 20130102030405060708090VisibleUsefulUsableEngaged
  16. 16. 6756675963
  17. 17. 0102030405060708090VisibleUsefulUsableEngagedFord Volkswagen
  18. 18. MARK IREMONGER0102030405060708090VisibleUsefulUsableEngagedFord Toyota
  19. 19. 0102030405060708090VisibleUsefulUsableEngagedNissan Ford
  20. 20. MARK IREMONGERtwitter.comwikipedia.orgyahoo.comgoogle.comlive.comyoutube.comfacebook.combbc.co.ukebay.co.ukamazon.co.ukgoogle.co.ukGET BETTER CONNECTEDUK AUTO CLUSTER

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