What Foursquare and Gowalla Can Do For Your Business

LOCATION BASED SERVICES Digital PR – 12.05.10

LBS WHO ARE THEY?
Fast growing location based services:
www.Foursquare.com
www.Gowalla.com
Upcoming Competitor :
Facebook http://bits.blogs.nytimes.com/2010/03/09/facebook-will-allow-users-to-share-location/
Google Buzz, with Google Maps
Twitter
img source: vincos.it

FOURSQUARE
Basic functions
Check-in from mobile adding the address of the venue
Become Mayor
Gain Badges
Meet friends
To Do list
Tips
Twitter + Facebook integration
Url: www.foursquare.com

GOWALLA
Basic functions
Check-in from mobile using gps
Gain pins
Gain stamps
Carry items
Trips
Twitter + Facebook integration
Url: www.gowalla.com

TRIPS @ GOWALLA
Create Trips like pubs crawl, nature hikes and so on
See your friend's trips and share yours with them

LBS SIDE EFFECTS
Geo Fatigue
Location privacy Issues

LBS FOR BUSINESS Reward customers!
Mayor Specials : unlocked only by the Mayor of your venue.
Check-in Specials : unlocked when a user checks in to your venue a certain number of times.
Frequency-based Specials : are unlocked every X check-ins.
Wildcard Specials : always unlocked, but your staff has to verify some extra conditions before awarding the Special. "Show us your foursquare Swarm badge and get a free drink!"
Source: http://foursquare.com/businesses/

CHOO @ FOURSQUARE
Use Foursquare to Catch a Pair of Jimmy Choos
Case study

US USERS US users by city (March 2010) Sourse: Mashable

INCASE @ GOWALLA
Collect “Incase virtual items” when you check-in on Gowalla at Apple Stores
Collect all six Incase-branded items, and you’ll receive the Incase Pin of Glory
Source: http://gowalla.com/blog/
Case Study
Collect Incase virtual items when you check-in on Gowalla at Apple Stores
Collect all six Incase-branded items, and you’ll receive the Incase Pin of Glory
Source: http://gowalla.com/blog/

THANKS! Donato Carriero [aka Markingegno] Account Executive @ Digital PR www.markingegno.biz/blog Twitter: markingegno

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What Foursquare and Gowalla Can Do For Your Business

by markingegno on May 18, 2010

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What Foursquare and Gowalla Can Do For Your Business — Presentation Transcript