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What Foursquare and Gowalla Can Do For Your Business
What Foursquare and Gowalla Can Do For Your Business
What Foursquare and Gowalla Can Do For Your Business
What Foursquare and Gowalla Can Do For Your Business
What Foursquare and Gowalla Can Do For Your Business
What Foursquare and Gowalla Can Do For Your Business
What Foursquare and Gowalla Can Do For Your Business
What Foursquare and Gowalla Can Do For Your Business
What Foursquare and Gowalla Can Do For Your Business
What Foursquare and Gowalla Can Do For Your Business
What Foursquare and Gowalla Can Do For Your Business
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What Foursquare and Gowalla Can Do For Your Business

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A quick description of Foursquare and Gowalla as location based sevices, and what they can do for your business

A quick description of Foursquare and Gowalla as location based sevices, and what they can do for your business

Published in: Technology, Spiritual
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  • 1. LOCATION BASED SERVICES Digital PR – 12.05.10
  • 2. LBS WHO ARE THEY?
    • Fast growing location based services:
      • www.Foursquare.com
      • www.Gowalla.com
    • Upcoming Competitor :
      • Facebook http://bits.blogs.nytimes.com/2010/03/09/facebook-will-allow-users-to-share-location/
      • Google Buzz, with Google Maps
      • Twitter
    • img source: vincos.it
  • 3. FOURSQUARE
    • Basic functions
    • Check-in from mobile adding the address of the venue
    • Become Mayor
    • Gain Badges
    • Meet friends
    • To Do list
    • Tips
    • Twitter + Facebook integration
    • Url: www.foursquare.com
  • 4. GOWALLA
    • Basic functions
    • Check-in from mobile using gps
    • Gain pins
    • Gain stamps
    • Carry items
    • Trips
    • Twitter + Facebook integration
    • Url: www.gowalla.com
  • 5. TRIPS @ GOWALLA
    • Create Trips like pubs crawl, nature hikes and so on
    • See your friend's trips and share yours with them
  • 6. LBS SIDE EFFECTS
    • Geo Fatigue
    • Location privacy Issues
  • 7. LBS FOR BUSINESS Reward customers!
    • Mayor Specials : unlocked only by the Mayor of your venue.
    • Check-in Specials : unlocked when a user checks in to your venue a certain number of times.
    • Frequency-based Specials : are unlocked every X check-ins.
    • Wildcard Specials : always unlocked, but your staff has to verify some extra conditions before awarding the Special. "Show us your foursquare Swarm badge and get a free drink!"
    • Source: http://foursquare.com/businesses/
  • 8. CHOO @ FOURSQUARE
    • Use Foursquare to Catch a Pair of Jimmy Choos
    Case study
  • 9. US USERS US users by city (March 2010) Sourse: Mashable
  • 10. INCASE @ GOWALLA
    • Collect “Incase virtual items” when you check-in on Gowalla at Apple Stores
    • Collect all six Incase-branded items, and you’ll receive the Incase Pin of Glory
    • Source: http://gowalla.com/blog/
    Case Study
    • Collect Incase virtual items when you check-in on Gowalla at Apple Stores
    • Collect all six Incase-branded items, and you’ll receive the Incase Pin of Glory
    • Source: http://gowalla.com/blog/
  • 11. THANKS! Donato Carriero [aka Markingegno] Account Executive @ Digital PR www.markingegno.biz/blog Twitter: markingegno

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