LOCATION BASED SERVICES Digital PR – 12.05.10
LBS WHO ARE THEY? <ul><li>Fast growing location based services: </li></ul><ul><ul><li>www.Foursquare.com  </li></ul></ul><...
FOURSQUARE <ul><li>Basic functions </li></ul><ul><li>Check-in from mobile adding the address of the venue </li></ul><ul><l...
GOWALLA <ul><li>Basic functions </li></ul><ul><li>Check-in from mobile using gps </li></ul><ul><li>Gain pins </li></ul><ul...
TRIPS @ GOWALLA <ul><li>Create Trips like pubs crawl, nature hikes and so on </li></ul><ul><li>See your friend's trips and...
LBS SIDE EFFECTS <ul><li>Geo Fatigue </li></ul><ul><li>Location privacy Issues </li></ul>
LBS FOR BUSINESS Reward customers! <ul><li>Mayor Specials : unlocked only by the Mayor of your venue.  </li></ul><ul><li>C...
CHOO @ FOURSQUARE <ul><li>Use Foursquare to Catch a Pair of Jimmy Choos </li></ul>Case study
US USERS US users by city (March 2010) Sourse:  Mashable
INCASE @ GOWALLA <ul><li>Collect  “Incase virtual items”  when you check-in on Gowalla at Apple Stores </li></ul><ul><li>C...
THANKS! Donato Carriero [aka Markingegno] Account Executive @ Digital PR www.markingegno.biz/blog Twitter:  markingegno
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What Foursquare and Gowalla Can Do For Your Business

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A quick description of Foursquare and Gowalla as location based sevices, and what they can do for your business

Published in: Technology, Spiritual

What Foursquare and Gowalla Can Do For Your Business

  1. 1. LOCATION BASED SERVICES Digital PR – 12.05.10
  2. 2. LBS WHO ARE THEY? <ul><li>Fast growing location based services: </li></ul><ul><ul><li>www.Foursquare.com </li></ul></ul><ul><ul><li>www.Gowalla.com </li></ul></ul><ul><li>Upcoming Competitor : </li></ul><ul><ul><li>Facebook http://bits.blogs.nytimes.com/2010/03/09/facebook-will-allow-users-to-share-location/ </li></ul></ul><ul><ul><li>Google Buzz, with Google Maps </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><li>img source: vincos.it </li></ul>
  3. 3. FOURSQUARE <ul><li>Basic functions </li></ul><ul><li>Check-in from mobile adding the address of the venue </li></ul><ul><li>Become Mayor </li></ul><ul><li>Gain Badges </li></ul><ul><li>Meet friends </li></ul><ul><li>To Do list </li></ul><ul><li>Tips </li></ul><ul><li>Twitter + Facebook integration </li></ul><ul><li>Url: www.foursquare.com </li></ul>
  4. 4. GOWALLA <ul><li>Basic functions </li></ul><ul><li>Check-in from mobile using gps </li></ul><ul><li>Gain pins </li></ul><ul><li>Gain stamps </li></ul><ul><li>Carry items </li></ul><ul><li>Trips </li></ul><ul><li>Twitter + Facebook integration </li></ul><ul><li>Url: www.gowalla.com </li></ul>
  5. 5. TRIPS @ GOWALLA <ul><li>Create Trips like pubs crawl, nature hikes and so on </li></ul><ul><li>See your friend's trips and share yours with them </li></ul>
  6. 6. LBS SIDE EFFECTS <ul><li>Geo Fatigue </li></ul><ul><li>Location privacy Issues </li></ul>
  7. 7. LBS FOR BUSINESS Reward customers! <ul><li>Mayor Specials : unlocked only by the Mayor of your venue. </li></ul><ul><li>Check-in Specials : unlocked when a user checks in to your venue a certain number of times. </li></ul><ul><li>Frequency-based Specials : are unlocked every X check-ins. </li></ul><ul><li>Wildcard Specials : always unlocked, but your staff has to verify some extra conditions before awarding the Special. &quot;Show us your foursquare Swarm badge and get a free drink!&quot; </li></ul><ul><li>Source: http://foursquare.com/businesses/ </li></ul>
  8. 8. CHOO @ FOURSQUARE <ul><li>Use Foursquare to Catch a Pair of Jimmy Choos </li></ul>Case study
  9. 9. US USERS US users by city (March 2010) Sourse: Mashable
  10. 10. INCASE @ GOWALLA <ul><li>Collect “Incase virtual items” when you check-in on Gowalla at Apple Stores </li></ul><ul><li>Collect all six Incase-branded items, and you’ll receive the Incase Pin of Glory </li></ul><ul><li>Source: http://gowalla.com/blog/ </li></ul>Case Study <ul><li>Collect Incase virtual items when you check-in on Gowalla at Apple Stores </li></ul><ul><li>Collect all six Incase-branded items, and you’ll receive the Incase Pin of Glory </li></ul><ul><li>Source: http://gowalla.com/blog/ </li></ul>
  11. 11. THANKS! Donato Carriero [aka Markingegno] Account Executive @ Digital PR www.markingegno.biz/blog Twitter: markingegno

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