What Foursquare and Gowalla Can Do For Your Business

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A quick description of Foursquare and Gowalla as location based sevices, and what they can do for your business

A quick description of Foursquare and Gowalla as location based sevices, and what they can do for your business

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  • 1. LOCATION BASED SERVICES Digital PR – 12.05.10
  • 2. LBS WHO ARE THEY?
    • Fast growing location based services:
      • www.Foursquare.com
      • www.Gowalla.com
    • Upcoming Competitor :
      • Facebook http://bits.blogs.nytimes.com/2010/03/09/facebook-will-allow-users-to-share-location/
      • Google Buzz, with Google Maps
      • Twitter
    • img source: vincos.it
  • 3. FOURSQUARE
    • Basic functions
    • Check-in from mobile adding the address of the venue
    • Become Mayor
    • Gain Badges
    • Meet friends
    • To Do list
    • Tips
    • Twitter + Facebook integration
    • Url: www.foursquare.com
  • 4. GOWALLA
    • Basic functions
    • Check-in from mobile using gps
    • Gain pins
    • Gain stamps
    • Carry items
    • Trips
    • Twitter + Facebook integration
    • Url: www.gowalla.com
  • 5. TRIPS @ GOWALLA
    • Create Trips like pubs crawl, nature hikes and so on
    • See your friend's trips and share yours with them
  • 6. LBS SIDE EFFECTS
    • Geo Fatigue
    • Location privacy Issues
  • 7. LBS FOR BUSINESS Reward customers!
    • Mayor Specials : unlocked only by the Mayor of your venue.
    • Check-in Specials : unlocked when a user checks in to your venue a certain number of times.
    • Frequency-based Specials : are unlocked every X check-ins.
    • Wildcard Specials : always unlocked, but your staff has to verify some extra conditions before awarding the Special. "Show us your foursquare Swarm badge and get a free drink!"
    • Source: http://foursquare.com/businesses/
  • 8. CHOO @ FOURSQUARE
    • Use Foursquare to Catch a Pair of Jimmy Choos
    Case study
  • 9. US USERS US users by city (March 2010) Sourse: Mashable
  • 10. INCASE @ GOWALLA
    • Collect “Incase virtual items” when you check-in on Gowalla at Apple Stores
    • Collect all six Incase-branded items, and you’ll receive the Incase Pin of Glory
    • Source: http://gowalla.com/blog/
    Case Study
    • Collect Incase virtual items when you check-in on Gowalla at Apple Stores
    • Collect all six Incase-branded items, and you’ll receive the Incase Pin of Glory
    • Source: http://gowalla.com/blog/
  • 11. THANKS! Donato Carriero [aka Markingegno] Account Executive @ Digital PR www.markingegno.biz/blog Twitter: markingegno