Case Studies | Social Media Marketing                                                         Presented by:               ...
Key ClientsBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
1                                                                         2                               Challenge       ...
3                        Strategy            •Integrated Social Media space with TV/ATL campaign of “Share Your Story” by ...
Share your Story Contest; Based on the theme stop@nothing                                                                 ...
Share your video Contest; Based on the theme stop@nothing                                                                 ...
3 day Marathon for Republic Day; Based on the theme stop@nothing                                                          ...
PROMOTION @Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Link to the Video: http://www.youtube.com/watch?v=h--_fdy2k30Brand Strategy | Communication Development | Interactive Digi...
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
1                                                                         2                               Challenge       ...
3                        Strategy            •Contests on Facebook on themes varying from Guess who’s COMING ALIVE? to    ...
Guess who’s coming alive Contest; Based on the theme ‘Come alive’                                                         ...
Conducted a series of contests combining with the ATL activities with huge                                             par...
Find the missing Hi-Tech Characters Contest                                                                               ...
Name to Fame Contest; Based on naming the CTD’s.                                                                          ...
Other applications; Based on Hottie and NottieBrand Strategy | Communication Development | Interactive Digital Media | Dis...
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
1                                                                        2                                Challenge       ...
3                        Strategy            •Consumer engagement through:            •Contests on Facebook on related the...
Contest on World CupBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Interactive ApplicationBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Chimes Aviation AcademyBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
1                                                                        2                                Challenge       ...
3                        Strategy            •Word of mouth marketing: Surrogate Branding            •Generated constant u...
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
CAA banner onBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Samsung Mobile IndiaBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
1                                                                        2                                Challenge       ...
3                        Strategy            • Developed engaging contest that involves constant user communication       ...
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
1                                                                        2                                Challenge       ...
3                        Strategy            •Brand building exercises with regular interactive content, contests, crowd s...
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Get Dirty Contest; Based on the concept of Dirty shoes                                                                    ...
Innovative showcase                                                                                                     of...
Tempt us Contest; Based on the F/W campaign- ‘Tempting you’                                                               ...
Received great response with        huge participationBrand Strategy | Communication Development | Interactive Digital Med...
Diwali Contest; Based on celebrating the ‘Spirit of together ness’                                                        ...
A Photobook by Sandeep MaheshwariBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-c...
1                                                                        2                                Challenge       ...
3                        Strategy            •Introducing the concept of photobook with regular interactive content, conte...
Caption this Contest; Based on book’s theme                                                                               ...
Blast from the Past Contest; Based on book’s theme                                                                        ...
Thank You                           Divya Chawla                         #+91-989940774               Markigence Communica...
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Markigence - Intensive Analysis of Brands

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Markigence - Intensive Analysis of Brands

  1. 1. Case Studies | Social Media Marketing Presented by: Markigence Communications Pvt. Ltd. 411-412, Ansals Majestic Tower, Vikas Puri, New Delhi -110018, India Tel: +91-11-45527530 | biz@markigence.com | www.markigence.comBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  2. 2. Key ClientsBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  3. 3. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  4. 4. 1 2 Challenge Results • Revive brand recall value & • Built a community of 20,000 market positioning through members in 9 weeks; current social media count 50,000 + • Target the youth between • Re enforced the brand recall 18-28 years. around the theme of Stop@Nothing with regular wall posts , contests, apps, & viral videosBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  5. 5. 3 Strategy •Integrated Social Media space with TV/ATL campaign of “Share Your Story” by developing an FB app. Over 2,000 user participation, and winner chosen from FB entries •Creating a Viral Video “A-star Heroes”; downloadables such as wallpapers •Elevating the theme “Stop@nothing” with inspirational, knowledgeable content •Strategic media buying to increase the community size •Brand building exercises with regular contests, crowd sourcing, etcBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  6. 6. Share your Story Contest; Based on the theme stop@nothing • It was a month long contest based on the theme stop@nothing • Users were asked to share their most heroic moment/story of their life. • Received huge response with over 2000 entries • The best entry won a reebok watch.Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  7. 7. Share your video Contest; Based on the theme stop@nothing • It was a week long contest based on the theme stop@nothing • Users were asked to share a video that inspires them the most, could be a song, a movie clip or a speech. And give it a great caption. • The entry with max likes and best caption won reebok sunglasses.Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  8. 8. 3 day Marathon for Republic Day; Based on the theme stop@nothing • A 3-day Marathon starting January 25, was run saluting all the brave heroes who helped give India its identity! • Every hour a story of an Indian hero was posted , continuously for three days.Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  9. 9. PROMOTION @Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  10. 10. Link to the Video: http://www.youtube.com/watch?v=h--_fdy2k30Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  11. 11. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  12. 12. 1 2 Challenge Results • Revive brand recall value & • Built a community of 72,000 market positioning through members in 3 months; current social media count 75,000 + • Target the youth between • Re enforced the brand recall 18-28 years. around the theme of “Take a fresh view of life” with regular wall posts , contests & applications.Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  13. 13. 3 Strategy •Contests on Facebook on themes varying from Guess who’s COMING ALIVE? to introducing and naming CTDs- Hottie and Nottie. •Follow through on TVC – with promotional videos, contests and other activities revolving around the CTDs. •Ran a campaign where the CTDs went missing. The hi-tech characters had to be found to win a cash prize worth Rs. 1,00,000 •Ran a promotional campaign (application based)around World Cup- Become part of Hottie or Nottie squad •Interactivity on popular blogging sites and forum discussion participationBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  14. 14. Guess who’s coming alive Contest; Based on the theme ‘Come alive’ • It was a pre launch teaser campaign based on the new theme ‘Come Alive’ • Was executed when the new Estilo was about to be launched. • Users were given hints and asked to guess who was coming alive? • Everyday Estilo t-shirts were given to the closest guessBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  15. 15. Conducted a series of contests combining with the ATL activities with huge participationBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  16. 16. Find the missing Hi-Tech Characters Contest • Users were given hints on facebook and asked to spot the missing hi tech characters. • The one who could spot the them won a cash price worth Rs.1 lacBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  17. 17. Name to Fame Contest; Based on naming the CTD’s. • It was a month long contest based on naming the CTD’s • Users were asked to give the characters a funny, cute or an innovative name. • Received huge response, winner was chosen from facebook itself • The chosen name for the CTD’s was HOTTIE and NOTTIEBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  18. 18. Other applications; Based on Hottie and NottieBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  19. 19. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  20. 20. 1 2 Challenge Results • To educate the customers • Built a community of 8,000 about the brand members in 8 weeks; current count 9700 + • Increase brand awareness • Consumer engagement • Engage with the customers through interactive through social media platform applications, contests and content.Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  21. 21. 3 Strategy •Consumer engagement through: •Contests on Facebook on related themes like current world cup theme •Everyday wall posts : Brand centric Theme centric-Trust and dependability •Interactivity on popular blogging sites •Developing interactive applications like CAROLOGYBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  22. 22. Contest on World CupBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  23. 23. Interactive ApplicationBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  24. 24. Chimes Aviation AcademyBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  25. 25. 1 2 Challenge Results • To generate leads through • Built a community of 8,900 surrogate branding members , considering the niche group of flying • Increase brand awareness enthusiasts • Engage with the customers • Consumer engagement through social media platform through interactive content and media buying. • Website traffic augmentation through SEOBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  26. 26. 3 Strategy •Word of mouth marketing: Surrogate Branding •Generated constant user engagement with an average interaction per post of more than 70 which includes comments, likes and wall posts •Frequent user comments on wall posts and photos with 34 as an average comment per post •Created a banner on LinkedIN •Lead Generation of 53 flying enthusiasts, achieved without any media buying and only through word of mouth marketing •Successful conversion of 3 such enthusiasts joining CAABrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  27. 27. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  28. 28. CAA banner onBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  29. 29. Samsung Mobile IndiaBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  30. 30. 1 2 Challenge Results • Collaborated with a leading • Built a community of 1,65,800 digital marketing services members in 3 months. agency for Brand promotion • Consumer engagement • Engage with the customers through interactive content . through social media platformBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  31. 31. 3 Strategy • Developed engaging contest that involves constant user communication • Surrogate Brand Promotion of Samsung’s Mobile’s latest offerings • Sharing of Videos, Images and interactive content about celebrities across different genresBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  32. 32. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  33. 33. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  34. 34. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  35. 35. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  36. 36. 1 2 Challenge Results • Increase Brand awareness • Built a community of 13,580+ members in 8 weeks. • Brand promotion • Consumer engagement • Engage with the customers through interactive content through social media platform and contests. • Website traffic augmentation through SEOBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  37. 37. 3 Strategy •Brand building exercises with regular interactive content, contests, crowd sourcing, etc •Strategic media buying to increase the community size •Strategized various contests to increase interaction with the audience around “Dirty Shoes”, “The new F/W Campaign” and “Diwali”Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  38. 38. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  39. 39. Get Dirty Contest; Based on the concept of Dirty shoes • It was a week long contest based on the concept of Dirty shoes. • Users were asked to post a picture of the dirtiest pair of shoes they posses and give it an interesting caption. • Three entries with dirtiest shoes and interesting captions won Tresmode vouchers.Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  40. 40. Innovative showcase of the Fall/Winter collection 2011-2012Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  41. 41. Tempt us Contest; Based on the F/W campaign- ‘Tempting you’ • It was a 4 day contest based on the F/W campaign ‘ Tempting You with Tresmode’ • Everyday a picture from the campaign was posted along with a hypothetical situation built over it • Users had to come up with interesting answers to the given situationBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  42. 42. Received great response with huge participationBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  43. 43. Diwali Contest; Based on celebrating the ‘Spirit of together ness’ • It was a week long contest during Diwali • Users were asked to upload their picture along with their loved ones, tag them and write special Diwali message • The most creative entry won Tresmode voucherBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  44. 44. A Photobook by Sandeep MaheshwariBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  45. 45. 1 2 Challenge Results • To introduce the theme and • Built a community of 11,000+ concept of the book members in 1 week; current count 11,300 + • Engage with the customers through social media platform • Consumer engagement through interactive contests • Build a community of and content. followers of the book.Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  46. 46. 3 Strategy •Introducing the concept of photobook with regular interactive content, contests, crowd sourcing, etc •Strategic media buying to increase the community size •Strategized various contests to increase interaction with the audience around the theme of the book to connect with the them.Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  47. 47. Caption this Contest; Based on book’s theme • It was a week long contest based on the books theme “Bring out the child in you” • Users were asked to caption the given picture and get max votes(likes) on their entry • The entry with maximum no of likes won an iPod TouchBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  48. 48. Blast from the Past Contest; Based on book’s theme • It was a week long contest based on the theme “Bring out the child in you” • Users were asked to upload their childhood pictures and caption them • The entry with best picture and caption was made the profile picture for two days.Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  49. 49. Thank You Divya Chawla #+91-989940774 Markigence Communications Pvt. Ltd.411-412, Ansals Majestic Tower, Vikas Puri, New Delhi -110018, IndiaTel: +91-11-45527530 | biz@markigence.com | www.markigence.com

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