Zoomf web 2.0 presentation

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Mark Hopwood's presentation from the Zoomf "Property & Web 2.0" presentation of Sep 6th 2007.

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  • Zoomf web 2.0 presentation

    1. 1. Welcome <ul><li>Property & Web 2.0 panel session </li></ul><ul><li>Hosted by Zoomf.com </li></ul>
    2. 10. Cheap accessible technology that works Explosion in user participation and creativity Software as components The long tail
    3. 11. Making the most of the opportunity <ul><li>The long tail is all about search – excel at it </li></ul><ul><li>Give up trying to guard content – it’s too late </li></ul><ul><li>Align yourselves with innovators - or you’ll get left behind </li></ul><ul><li>Keep an eye on multi-channel – mobile and TV and the web are converging </li></ul><ul><li>Position yourselves as trusted partners to consumers - this will be hard </li></ul>

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