Welcome Property & Web 2.0 panel session Hosted by Zoomf.com

Property & Web 2.0 panel session

Hosted by Zoomf.com

Cheap accessible technology that works Explosion in user participation and creativity Software as components The long tail

Making the most of the opportunity The long tail is all about search – excel at it Give up trying to guard content – it’s too late Align yourselves with innovators - or you’ll get left behind Keep an eye on multi-channel – mobile and TV and the web are converging Position yourselves as trusted partners to consumers - this will be hard

The long tail is all about search – excel at it

Give up trying to guard content – it’s too late

Align yourselves with innovators - or you’ll get left behind

Keep an eye on multi-channel – mobile and TV and the web are converging

Position yourselves as trusted partners to consumers - this will be hard