Mark Homer SEO Presentation to Cincinnati SEO Group December 2012

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Presented by Mark Homer from Get Noticed Get Found, Cincinnati, Ohio. Topic of the month was a debrief of some key topics talked about at this years Pubcon in Las Vegas. Focus of discussion was on …

Presented by Mark Homer from Get Noticed Get Found, Cincinnati, Ohio. Topic of the month was a debrief of some key topics talked about at this years Pubcon in Las Vegas. Focus of discussion was on AuthorRank and the Google Disavow tool. Some content was borrowed from presentations at Pubcon and attributed in the preso or verbally during the presentation.

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  • 1. PubCon  Debrief  :  AuthorRank   &  Link  Disavow  Tool Mark  Homer @mark_homer   1
  • 2. GetNoticedGetFound.com @gngfound 2
  • 3. This  is  an  AdvertisementFull-­‐Service  Online  Marketing  Agency  focused  on  the  Legal  IndustryWeb  design,  branding,  seo,  copywriting,  etc.Local  Search  FocusChuck-­‐Norris  level  of  Awesome  &  Jim  GafPigan  level  of  Fun @mark_homer 3
  • 4. Mark  Homer @mark_homer
  • 5. @mark_homer
  • 6. @mark_homer
  • 7. AuthorRank Au-­‐thor-­‐i-­‐ty    noun:  The  power  to  inPluence  or  command  thought,  opinion,  or  behavior   @mark_homer
  • 8. AuthorRank“To  rank  well,  build  a  site  so  fantastic  that  it  makes  you  an  authority  in  your  niche.”  -­‐  Matt  Cutts,  Head  of  Google  Web  Spam  Team @mark_homer
  • 9. AuthorRank“...if  the  signer  has  a  large  reputational  score  due  to  the  agent  having  an  established  reputation  for  provided  accurate  reviews,  the  rank  of  the  referenced  content  can  be  raised  accordingly.”-­‐  Google  patent  Piling @mark_homer
  • 10. -Justin Sanger
  • 11. AuthorRankGoogle  knows  YOU  better  than  you  may  think.  Google  proPiles  just  Pill  in  some  of  the  gapsThink:  Linkedin,  Twitter,  Facebook,  Emails,  Blogs,  forums,  comments,  g+,  foursquare,  etc @mark_homer
  • 12. AuthorRank HOW  TO  Control/InPluence:   rel=auth  /  rel=publisherThree  and  Two  link  method  -­‐  we  have  found  two  link  method  works  Pine @mark_homer
  • 13. AuthorRankGoogle  encouraging  by  adding  context  of  Author  to  search  results:   @mark_homer
  • 14. @mark_homer 14
  • 15. Why  We  Love  Authorship   How Long Does Alimony Last No Ads! @mark_homer
  • 16. Why  We  Love  Authorship   @mark_homer
  • 17. Disavow  Tool @mark_homer
  • 18. “This  is  an  advanced  feature  and  should  only  be  used  with  caution.  If  used  incorrectly,  this  feature  can  potentially  harm  your  site’s  performance  in  Google’s  search  results.  We  recommend  that  you  disavow  backlinks  only  if  you  believe  you  have  a  considerable  number  of  spammy,  artiPicial,  or  low-­‐quality  links  pointing  to  your  site,  and  if  you  are  conPident  that  the  links  are  causing  issues  for  you.  In  most  cases,  Google  can  assess  which  links  to  trust  without  additional  guidance,  so  most  normal  or  typical  sites  will  not  need  to  use  this  tool.” @mark_homer
  • 19. Disavow  Toolhttps://www.google.com/webmasters/tools/disavow-­‐links-­‐mainWho  Should  Use  This: Receive  an  email  or  notice  in  webmaster   tools  from  manual  targeted  action OR  if  you  think  you  were  hit  by  Penguin   and  you  know  you  have  bad  links @mark_homer
  • 20. Disavow  ToolDon’t  just  use  tool  -­‐  still  need  to  do  manual  work  to  show  Google  you  are  tryingSeveral  Week  Delay  -­‐  Potentially  MonthsReceive  an  email  or  notice  in  webmaster  tools  from  manual  targeted  actionDoing  a  reconsideration  without  a  manual  action  probably  does  nothing  (probably?) @mark_homer
  • 21. Hold on Disavow  Tool   Concerns... Negative  SEO  ? Negative  Negative   SEO  ? @mark_homer 21
  • 22. GetNoticedGetFound.com @gngfound Mark  Homer @mark_homer 22