The Non Profit Sector and Big Change Trends

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An updated presentation on data about the non profit sector in Alberta as well as trends coming at the sector in the areas of demography, fundraising, workforce and poverty, social media and more.

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  • So over half of the 19000 non profits have no paid staff...
  • 68 staff per organizationVersus 4.7 staff per organizationHospitals and Universities – 350 staff per organization
  • Business andProfessional Associations and Unions generate 94% of their annual revenues fromearned income sources (likely membership fees or dues) whereas Religiousorganizations rely on gifts and donations for 89% of their annual revenues. Otheractivity areas that rely on earned income for more than 50% of their revenues includeSports and Recreation (83%), Environment (65%), Development and Housing (52%),Grantmaking, Fundraising and Voluntarism Promotion (52%), and Arts and Culture(51%).The only activity area in Alberta other than Religion that receives more
  • 57% of revenues to non profits come from Albertans (50% in Canada) in the form of donations, membership fees, fee for service and gaming.
  • Seniors grow by 110% 0-24 decrease 15%Everyone else, up about 5%
  • In 20 years the participation rate in the Alberta workforce will fall from 72% to 63%.
  • In 2003, one in ten immigrants spoke English or French as their mother tongue, compared to almost one in three in 1980.
  • In 2003, one in ten immigrants spoke English or French as their mother tongue, compared to almost one in three in 1980.
  • In 2003, one in ten immigrants spoke English or French as their mother tongue, compared to almost one in three in 1980.
  • Celebrity-Influenced Unbranded philanthropy Online Giving Social EnterpriseBen Stiller Foundation
  • Celebrity-Influenced Unbranded philanthropy Online Giving Social EnterpriseBen Stiller Foundation
  • 3% of corporations give about $1 billion. Companies over 25 million in revenues.
  • The Non Profit Sector and Big Change Trends

    1. 1. the Non-Profit Sector & Big Change Drivers<br />Mark Holmgren | May 2011<br />Web site: www.markholmgren.com<br />Blog: www.markholmgren.wordpress.com<br />Twitter: www.twitter.com/mjholmgren<br />
    2. 2. The Usual View<br />ALBERTA<br />$10 billion in revenue20,000 organizations<br />175,000 employees<br />2.5 million volunteers<br />449 million volunteer hours<br />9 million members<br />Building Capacities for New Visions<br />Mark Holmgren Consulting<br />2<br />
    3. 3. A Little Different View<br />GDP in 2008 was $291.7 Billion<br />Non Profit Revenues: $10 Billion 0r 3.4%<br />Mark Holmgren Consulting<br />3<br />Building Capacities for New Visions<br />
    4. 4. So, What is the Sector?<br /><ul><li>Non-Profit is a defining characteristic.
    5. 5. 13 to 18 subsectors that share legal status.
    6. 6. It represents a small percentage of Alberta’s GDP.</li></ul>Mark Holmgren Consulting<br />4<br />Building Capacities for New Visions<br />
    7. 7. Heard this Before?<br />There’s too many of you duplicating services and wasting money and competing for volunteers and other forms of support.<br />Mark Holmgren Consulting<br />5<br />Building Capacities for New Visions<br />
    8. 8. Would we ever say…<br />… There’s too many for-profit businesses?<br />… We only should have one grocery story to shop at?<br />… Competition is a bad thing?<br />Mark Holmgren Consulting<br />6<br />Building Capacities for New Visions<br />
    9. 9. Doesn’t the economy and community life REQUIRE DUPLICATION?<br />Think about it…<br />Mark Holmgren Consulting<br />7<br />Building Capacities for New Visions<br />
    10. 10. Are there too many?<br />728 Albertans per Sports Groups<br />1,894 Albertans per Arts & Culture<br />2,105 Albertans per Social Service Group<br />2,380 Albertans per Gas Station<br />331 Albertans per Liquor Store<br />600 Albertans per VLT<br />498 Albertans per Lawyer<br />Mark Holmgren Consulting<br />8<br />Building Capacities for New Visions<br />
    11. 11. 10,800<br />Another View<br />of the 20,000<br />NO PAID STAFF<br />54%<br />Mark Holmgren Consulting<br />9<br />Building Capacities for New Visions<br />
    12. 12. Who has all the staff & the money?<br />18,810 NPOs generate 20% of the money<br />Mark Holmgren Consulting<br />10<br />Building Capacities for New Visions<br />
    13. 13. The Large-Small Picture<br />1190 NPOs<br />$8.0 billion in revenue<br />18,810 NPOs<br />$2.0 billion in revenue<br />Mark Holmgren Consulting<br />11<br />Building Capacities for New Visions<br />
    14. 14. REVENUES<br />From GOVERNMENT<br />Excluding Hospitals, Universities, Colleges<br />Mark Holmgren Consulting<br />12<br />Building Capacities for New Visions<br />
    15. 15. REVENUES<br />EARNED INCOME<br />Excluding Hospitals, Universities, Colleges<br />Mark Holmgren Consulting<br />13<br />Building Capacities for New Visions<br />
    16. 16. REVENUES<br />FUNDRAISING<br />Excluding Hospitals, Universities, Colleges<br />Mark Holmgren Consulting<br />14<br />Building Capacities for New Visions<br />
    17. 17. Mark Holmgren Consulting<br />15<br />Building Capacities for New Visions<br />
    18. 18. Observations & Challenges<br />Simplistic, aggregate descriptions of the sector are not helpful.<br />57% of sector revenue comes from individual Albertans in the form of donations, membership fees, fee for service and gaming.<br />Mark Holmgren Consulting<br />16<br />Building Capacities for New Visions<br />
    19. 19. Observations & Challenges<br />There are around 1,200 non profits in Alberta that<br /><ul><li>make most the money
    20. 20. have most of the employees
    21. 21. are more likely to delivery mandated services
    22. 22. are major employers</li></ul>Mark Holmgren Consulting<br />17<br />Building Capacities for New Visions<br />
    23. 23. Key Questions<br />Where do you fit in the profile?<br />What’s YOUR funding market like?<br />What are the prospects going forward?<br />How will you need to change to generate revenue?<br />Mark Holmgren Consulting<br />18<br />Building Capacities for New Visions<br />
    24. 24. BIG CHANGE DRIVERSAGING, IMMIGRATION,WORK AND INCOME,PHILANTHROPY<br />Mark Holmgren Consulting<br />19<br />Building Capacities for New Visions<br />
    25. 25. Seniors Population Growth <br />2006-2031 in Canada<br />A PICTURE IS WORTH…<br />FROM STATS CANADA PROJECTIONS<br />Mark Holmgren Consulting<br />20<br />Building Capacities for New Visions<br />
    26. 26. Children/Youth Population Growth<br />2006-2031 IN CANADA<br />FROM STATS CANADA PROJECTIONS<br />Mark Holmgren Consulting<br />21<br />Building Capacities for New Visions<br />
    27. 27. Alberta’s Workforce<br />Labour<br />Force Up<br />In 20 years the participation rate in the Alberta workforce will fall from 72% to 63%.<br />Participation<br />Down<br />Mark Holmgren Consulting<br />22<br />Building Capacities for New Visions<br />
    28. 28. SENIOR TO WORKER RATIO IN CANADA<br />Mark Holmgren Consulting<br />23<br />Building Capacities for New Visions<br />
    29. 29. Poverty & Wealth<br />IN EDMONTON100,000 people<br />40% of Aboriginal People<br />40% of Lone Parent Families<br />1 in 6 Children<br />27% of people w/disabilities<br />LIVE IN POVERTY<br />5% of Canadians have 25% of the money.<br />Mark Holmgren Consulting<br />24<br />Building Capacities for New Visions<br />
    30. 30. Immigration<br />In Canada, from 2001-2017, visible minorities will grow as much as 113%.<br />The rest of the population will grow up to 6.7%<br />Mark Holmgren Consulting<br />25<br />Building Capacities for New Visions<br />
    31. 31. Observations & Challenges<br />Will the Boomers really retire?<br />Will poverty get worse? <br />Is there a tipping point in a Have-Have Not Society?<br />Mark Holmgren Consulting<br />26<br />Building Capacities for New Visions<br />
    32. 32. Observations & Challenges<br />Will a lower participation rate lead to higher taxes?<br />Will increased ethno-cultural diversity result in more cohesion or fragmentation?<br />How ready is your workplace for what’s coming?<br />Mark Holmgren Consulting<br />27<br />Building Capacities for New Visions<br />
    33. 33. Philanthropy<br /><ul><li> Increased dependency on fewer donors who give large gifts.
    34. 34. Growing influence of many donors giving very small gifts.</li></ul>Mark Holmgren Consulting<br />28<br />Building Capacities for New Visions<br />
    35. 35. Philanthropy<br /><ul><li> Celebrity-Influenced Giving
    36. 36. Unbranded philanthropy
    37. 37. Online Giving
    38. 38. Social Media Influence
    39. 39. Social Enterprise</li></ul>Mark Holmgren Consulting<br />29<br />Building Capacities for New Visions<br />
    40. 40. Focuses on small gifts that add up!<br />Cuts through “red tape”<br />Choose your cause(s)<br />Anyone can be a philanthropist!<br />Clearly understand the impact.<br />Raise money on your blog or on Twitter or on Facebook<br />Micro-giving<br />Mark Holmgren Consulting<br />30<br />Building Capacities for New Visions<br />
    41. 41. EDMONTON DONORS<br />% OF TOTAL DONORS<br />Mark Holmgren Consulting<br />31<br />Building Capacities for New Visions<br />
    42. 42. EDMONTON DONATIONS<br />% OF TOTAL DONATIONS<br />Mark Holmgren Consulting<br />32<br />Building Capacities for New Visions<br />
    43. 43. <ul><li> increasingly employee driven
    44. 44. a desire for more brand connection
    45. 45. growing interest in involving customers in their CSR actions.
    46. 46. growing interest in providing goods and services, not just cash.</li></ul>Corporate Social Responsibilityin Canada<br />Mark Holmgren Consulting<br />33<br />Building Capacities for New Visions<br />
    47. 47. Large Corporations in Canada<br />Get<br />of the money<br />Social Services, Health, <br />Universities/Colleges, Arts and Culture Organizations<br />2/3rds<br />24% of all charities<br />Mark Holmgren Consulting<br />34<br />Building Capacities for New Visions<br />
    48. 48. <ul><li> 84% of corporate giving goes to 7% of non-profit organizations with annual revenues of more than $1 million.
    49. 49. 75% of large corporations believe there are too many charities asking for donations for the same cause. </li></ul>Large Corporations in Canada<br />Mark Holmgren Consulting<br />35<br />Building Capacities for New Visions<br />
    50. 50. SOCIAL NETWORKING<br />500million<br />members<br />China: 1.3 billion<br />India: 1.1 billionUSA: 309 million<br />Canada: 34 million<br />Mark Holmgren Consulting<br />36<br />Building Capacities for New Visions<br />
    51. 51. CHANGING HOW WE CONNECT<br />These three sites: 55 million users<br />Nearly 20% of married couples met online <br />Mark Holmgren Consulting<br />37<br />Building Capacities for New Visions<br />
    52. 52. HOW WE SPEND OUR TIME<br />Mark Holmgren Consulting<br />38<br />Building Capacities for New Visions<br />
    53. 53. TOP SITES IN CANADA<br />Google<br />Facebook<br />YouTube<br />Live.com<br />Yahoo<br />MSN<br />Wikipedia<br />Blogger<br />Twitter<br />Kijiji<br />Craigslist<br />EBAY<br />Sympatico<br />Wordpress<br />LinkedIn<br />Mark Holmgren Consulting<br />39<br />Building Capacities for New Visions<br />
    54. 54. COLLABORATIVE & COLLECTIVEINTELLIGENCE<br />Wiki Sites<br />Collaborative Networks<br />Mash ups<br />Crowdsourcing<br />Folksonomy<br />Mark Holmgren Consulting<br />40<br />Building Capacities for New Visions<br />
    55. 55. BLURRING LINES<br /> What is “knowledge?”<br /> Work and Personal Life<br /> What is a relationship?<br />What is “reality?”<br />Mark Holmgren Consulting<br />41<br />Building Capacities for New Visions<br />
    56. 56. Major Sources<br />Statistics Canada<br />Imagine Canada<br />Government of Alberta<br />Centre for Public Policy<br />Volunteer Alberta<br />United Way<br />Globe and Mail<br />Mark Holmgren Consulting<br />42<br />Building Capacities for New Visions<br />
    57. 57. Mark Holmgren has more than 25 years of experience working as a consultant or senior staff in the non profit sector. His consulting practice focuses on helping NPOs undertake strategic change. <br />His work includes trends analysis, strategic design, facilitation services, social media strategy, and communications. He also teaches in the Non Profit Executive Leadership program at McEwan University and is assisting the university with curriculum review and redesign.<br />Current or recent clients include: United Way, The Family Centre, Partners for Kids, Head Start, The Food Bank, The Support Network, Return to Rural, and the NPVS Table of ANVSI.<br />Mark is the former executive director of Operation Friendship and worked for two United Ways as a vice president and as a COO for a software development company.<br />Web site: www.markholmgren.com<br />Blog: www.markholmgren.wordpress.com<br />Twitter: www.twitter.com/mjholmgren<br />Mark Holmgren Consulting<br />43<br />Building Capacities for New Visions<br />

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