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Google+ and Author Rank

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I gave this presentation to a general meeting of Visit USA in London on 27 September 2012 …

I gave this presentation to a general meeting of Visit USA in London on 27 September 2012
- Mark Hodson, http://www.101holidays.co.uk/

Published in: Technology
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Transcript

  • 1. Google gets social … and why you need to join the conversation By Mark Hodson
  • 2. About me
  • 3. Consulting on search for travel companies since 2006
  • 4. Training PR agencies since 2009
  • 5. Co-founded 101 Holidays in 2009. 4 million unique visitors per year
  • 6. Later this year, we launch our 5th site: 101 USA Holidays
  • 7. What is yoursocial media strategy?
  • 8. What is yoursocial media strategy?
  • 9. What is yoursocial media strategy?
  • 10. Do we really need another social network?
  • 11. Google+ launched in June 2011 and currently has 400 million users
  • 12. Google+ is not just a social network It is influencing search results
  • 13. The web is full of low-quality content
  • 14. Most important ranking factor: links
  • 15. The link economy is corrupt
  • 16. Google wants user data.To make search results better (and sell more ads)
  • 17. First came the +1 button …
  • 18. “Tell us what you like”
  • 19. Then came authorship … “Who wrote this?”
  • 20. Coming soon …. Author Rank This will affect rankings
  • 21. What should you be doing about this?
  • 22. Install Google+ buttons on your website
  • 23. Install Google+ buttons on your website Create a personal page on Google+
  • 24. Install Google+ buttons on your website Create a personal page on Google+ Set up author verification
  • 25. Install Google+ buttons on your website Create a personal page on Google+ Set up author verificationUse writers with strong Google+ profiles
  • 26. Install Google+ buttons on your website Create a personal page on Google+ Set up author verificationUse writers with strong Google+ profiles Get active on Google+
  • 27. Add Google+ buttons•
  • 28. Join Google+•
  • 29. How to verify authorship1) Add your website to your About page2) Make your +1’s public3) Add link from your website to your Google+page using “rel=author” tagVisit: www.101holidays.co.uk/google http://plus.google.com/authorship
  • 30. Watch this video
  • 31. Thank you for listening mark@101holidays.co.uk www.travel-seo.co.uk Search for me on Google+

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