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Google+ and Author Rank

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I gave this presentation to a general meeting of Visit USA in London on 27 September 2012

I gave this presentation to a general meeting of Visit USA in London on 27 September 2012
- Mark Hodson, http://www.101holidays.co.uk/

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Google+ and Author Rank Google+ and Author Rank Presentation Transcript

  • Google gets social … and why you need to join the conversation By Mark Hodson
  • About me
  • Consulting on search for travel companies since 2006 View slide
  • Training PR agencies since 2009 View slide
  • Co-founded 101 Holidays in 2009. 4 million unique visitors per year
  • Later this year, we launch our 5th site: 101 USA Holidays
  • What is yoursocial media strategy?
  • What is yoursocial media strategy?
  • What is yoursocial media strategy?
  • Do we really need another social network?
  • Google+ launched in June 2011 and currently has 400 million users
  • Google+ is not just a social network It is influencing search results
  • The web is full of low-quality content
  • Most important ranking factor: links
  • The link economy is corrupt
  • Google wants user data.To make search results better (and sell more ads)
  • First came the +1 button …
  • “Tell us what you like”
  • Then came authorship … “Who wrote this?”
  • Coming soon …. Author Rank This will affect rankings
  • What should you be doing about this?
  • Install Google+ buttons on your website
  • Install Google+ buttons on your website Create a personal page on Google+
  • Install Google+ buttons on your website Create a personal page on Google+ Set up author verification
  • Install Google+ buttons on your website Create a personal page on Google+ Set up author verificationUse writers with strong Google+ profiles
  • Install Google+ buttons on your website Create a personal page on Google+ Set up author verificationUse writers with strong Google+ profiles Get active on Google+
  • Add Google+ buttons•
  • Join Google+•
  • How to verify authorship1) Add your website to your About page2) Make your +1’s public3) Add link from your website to your Google+page using “rel=author” tagVisit: www.101holidays.co.uk/google http://plus.google.com/authorship
  • Watch this video
  • Thank you for listening mark@101holidays.co.uk www.travel-seo.co.uk Search for me on Google+