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Google+ and Author Rank

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I gave this presentation to a general meeting of Visit USA in London on 27 September 2012

I gave this presentation to a general meeting of Visit USA in London on 27 September 2012
- Mark Hodson, http://www.101holidays.co.uk/

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    Google+ and Author Rank Google+ and Author Rank Presentation Transcript

    • Google gets social … and why you need to join the conversation By Mark Hodson
    • About me
    • Consulting on search for travel companies since 2006
    • Training PR agencies since 2009
    • Co-founded 101 Holidays in 2009. 4 million unique visitors per year
    • Later this year, we launch our 5th site: 101 USA Holidays
    • What is yoursocial media strategy?
    • What is yoursocial media strategy?
    • What is yoursocial media strategy?
    • Do we really need another social network?
    • Google+ launched in June 2011 and currently has 400 million users
    • Google+ is not just a social network It is influencing search results
    • The web is full of low-quality content
    • Most important ranking factor: links
    • The link economy is corrupt
    • Google wants user data.To make search results better (and sell more ads)
    • First came the +1 button …
    • “Tell us what you like”
    • Then came authorship … “Who wrote this?”
    • Coming soon …. Author Rank This will affect rankings
    • What should you be doing about this?
    • Install Google+ buttons on your website
    • Install Google+ buttons on your website Create a personal page on Google+
    • Install Google+ buttons on your website Create a personal page on Google+ Set up author verification
    • Install Google+ buttons on your website Create a personal page on Google+ Set up author verificationUse writers with strong Google+ profiles
    • Install Google+ buttons on your website Create a personal page on Google+ Set up author verificationUse writers with strong Google+ profiles Get active on Google+
    • Add Google+ buttons•
    • Join Google+•
    • How to verify authorship1) Add your website to your About page2) Make your +1’s public3) Add link from your website to your Google+page using “rel=author” tagVisit: www.101holidays.co.uk/google http://plus.google.com/authorship
    • Watch this video
    • Thank you for listening mark@101holidays.co.uk www.travel-seo.co.uk Search for me on Google+