Google gets social … and why          you need to join the                 conversation                     By Mark Hodson
About me
Consulting on search for travel   companies since 2006
Training PR agencies since 2009
Co-founded 101 Holidays in 2009. 4 million unique visitors per year
Later this year, we launch our 5th site: 101 USA Holidays
What is yoursocial media strategy?
What is yoursocial media strategy?
What is yoursocial media strategy?
Do we really need another social                      network?
Google+ launched in June 2011 and    currently has 400 million users
Google+ is not just a social network      It is influencing search results
The web is full of low-quality content
Most important ranking factor: links
The link economy is corrupt
Google wants user data.To make search results better         (and sell more ads)
First came the +1 button …
“Tell us what you like”
Then came authorship … “Who wrote this?”
Coming soon …. Author Rank     This will affect rankings
What should you be doing about this?
Install Google+ buttons on your website
Install Google+ buttons on your website    Create a personal page on Google+
Install Google+ buttons on your website    Create a personal page on Google+               Set up author verification
Install Google+ buttons on your website     Create a personal page on Google+                Set up author verificationUse...
Install Google+ buttons on your website    Create a personal page on Google+               Set up author verificationUse w...
Add Google+ buttons•
Join Google+•
How to verify authorship1) Add your website to your About page2) Make your +1’s public3) Add link from your website to you...
Watch this video
Thank you for listening mark@101holidays.co.uk   www.travel-seo.co.uk Search for me on Google+
Google+ and Author Rank
Google+ and Author Rank
Google+ and Author Rank
Google+ and Author Rank
Google+ and Author Rank
Google+ and Author Rank
Google+ and Author Rank
Google+ and Author Rank
Google+ and Author Rank
Google+ and Author Rank
Google+ and Author Rank
Google+ and Author Rank
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Google+ and Author Rank

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I gave this presentation to a general meeting of Visit USA in London on 27 September 2012
- Mark Hodson, http://www.101holidays.co.uk/

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Google+ and Author Rank

  1. 1. Google gets social … and why you need to join the conversation By Mark Hodson
  2. 2. About me
  3. 3. Consulting on search for travel companies since 2006
  4. 4. Training PR agencies since 2009
  5. 5. Co-founded 101 Holidays in 2009. 4 million unique visitors per year
  6. 6. Later this year, we launch our 5th site: 101 USA Holidays
  7. 7. What is yoursocial media strategy?
  8. 8. What is yoursocial media strategy?
  9. 9. What is yoursocial media strategy?
  10. 10. Do we really need another social network?
  11. 11. Google+ launched in June 2011 and currently has 400 million users
  12. 12. Google+ is not just a social network It is influencing search results
  13. 13. The web is full of low-quality content
  14. 14. Most important ranking factor: links
  15. 15. The link economy is corrupt
  16. 16. Google wants user data.To make search results better (and sell more ads)
  17. 17. First came the +1 button …
  18. 18. “Tell us what you like”
  19. 19. Then came authorship … “Who wrote this?”
  20. 20. Coming soon …. Author Rank This will affect rankings
  21. 21. What should you be doing about this?
  22. 22. Install Google+ buttons on your website
  23. 23. Install Google+ buttons on your website Create a personal page on Google+
  24. 24. Install Google+ buttons on your website Create a personal page on Google+ Set up author verification
  25. 25. Install Google+ buttons on your website Create a personal page on Google+ Set up author verificationUse writers with strong Google+ profiles
  26. 26. Install Google+ buttons on your website Create a personal page on Google+ Set up author verificationUse writers with strong Google+ profiles Get active on Google+
  27. 27. Add Google+ buttons•
  28. 28. Join Google+•
  29. 29. How to verify authorship1) Add your website to your About page2) Make your +1’s public3) Add link from your website to your Google+page using “rel=author” tagVisit: www.101holidays.co.uk/google http://plus.google.com/authorship
  30. 30. Watch this video
  31. 31. Thank you for listening mark@101holidays.co.uk www.travel-seo.co.uk Search for me on Google+

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