Socialize Media Powerpoint

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    Socialize Media Powerpoint - Presentation Transcript

    1. Your Message IS the Audience.
      Mark Heninger
      310.413.1162
      Marketing on Social Media Platforms
      Page 1
    2. “People don't want to be "marketed to"; they want to be communicated with...“
      - Flint McGlaughlin, Director of MECLABS
      Your Message. Your Audience.
      WHAT DO WE DO?
      Really?
      I like it!
      Coupon
      Twitter
      Buy More!
      Who?
      Just
      Our Vertex Communication Campaigns speak to Consumers on their terms with their expectations about your brand
      We consolidate and nurture relationships between brand and consumer through Social Media Platforms
      We extend a traditional marketing campaign’s reach beyond just banner advertising , SEO, SEM, or traditional media by creating conversation about your brand
      We create awareness via profiles, communities, groups, events, and discussions about your product then drive them from these platforms to your web properties
      We extract critical data and metric information across all the Social Networks, Blogs, Video Sites, Google Analytics, and traffic rankings and display it on a personalized password protected Dashboard. You are now in control and can successfully monitor and adjust your marketing strategies
      Go here.
      Thanks!
      Hey!
      Fragmented
      Conversations
      To
      Structured
      Dialog
      And
      Community
      Around your
      Brand
      Yes!
      Yes!
      Yes!
      Yes!
      Page 2
    3. WHY SOCIAL MEDIA?
      With just a few websites we reach a wide variety and high percentage of online audiences. Vertex aggregates more than 97% of the audience in social media environments.
      Key Statistics You Should Know:
      • Average age of users (same for men as women): 35
      • (fill in some more from the right side)
      • 75% of online adults 18-24 have a profile on a social network site
      • 57% of online adults 25-34 have a profile on a social network site
      • 30% of online adults 35-44 have one
      • 19% of online 45 to 54 year olds have a profile
      • 10% of online 55 to 64 year olds have a profile
      • 7% of online adults 65+ have a profile
      • 50% of adult social network users have a profile on MySpace
      • 22% have a profile on Facebook
      • 6% have a profile on LinkedIn
      • 89% use their online profiles to keep up with friends
      • 57% use their profile to make plans with friends
      • 49% use them to make new friends
      Source: Pew Internet Research Study of 2008
      Page 3
    4. MASSIVE REACH
      Our Vertex Engine can hit the entire conversation spectrum. Our process is highly targeted, first to market, reaches early adopters and offers better natural search results because it is niche oriented.
      • Our software automatically creates and monitors conversations about your brand.
      • Our process bypasses keyword purchasing, crowded natural search terms and SEO click fraud
      • We create multidimensional campaigns that continue to build over years, not just one campaign.
      • For the same marketing dollar we deliver CPMs, CPCs and trusted relationships between your brand and customers.
      Page 4
    5. THE PROCESS
      A hybrid of Marketing, Communications and CRM
      --------- STANDARD MARKETING PROCESS -------------------------
      CONSUMER SALES CYCLE ONLINE MARKETING INITIATIVES
      Awareness CPM (cost per 1000 views)
      Identification CPC (cost per click)
      Adoption CPA (cost per acquisition)
      --------- SOCIALIZE MEDIA’SPLATFORMMARKETING -------------
      CONSUMER RELATIONS SOCIAL MEDIA NETWORKS
      Potential sale Create conversation to encourage purchase
      Loyalty Connect with Brand on Social Media Platforms
      Fan Addicts Advocates that will tell people about your brand
      Socialize Media’s Platform bridges the gap between standard marketing processes with Social Media Platforms that yield intrinsic value and long term relationships between consumer and brand.
      :)
      Page 5
    6. DEFINE. DEVELOP. DEPLOY. DIALOG.ACROSS ALL THE PLATFORMS
      We create a standardized and automated process to set up and ingest information into the Vertex Social Media Platform while utilizing both Traditional Marketing methods and Social Networks.
      Utilize Existing online Marketing
      Develop
      Strategy and creative
      Poll campaigns
      Define Goals and Campaign
      Goals
      Push to
      website
      LG
      Dick Tracy Phone is here
      Company Website
      Vertex Social Media Platform
      Drive To Websites Directly
      Target Audience
      More Profiles
      Local Community
      Product/Services
      Leverage Social Networks
      Page 6
    7. SYNDICATE CONTENT ACROSS MULTIPLE PLATFORMS
      By utilizing all forms of Social Media and extracting key information from all areas, we continue to build community around brand while repurposing key data then syndicating through out Socialize Media’s Vertex Platform.
      Twitter, FriendFeed, Twine – SN’s
      Mobile
      Video, photos, products
      SMS, RSS Feeds
      Community Bulletin Boards
      Page 7
    8. ACTION TO ACHIEVE SALES GOAL
      By driving traffic through all these different mediums you take a consumer through the process of discovery to the actual end goal of the marketing objective. Typically it is a sales driven motive. Illustrated here.
      LG
      Dick Tracy Phone is here
      Sales Goal
      Page 8
    9. “There are only two ways to make money…get more customers or get more from each one”
      WHY IT WORKS
      Our campaigns create relationships with customers that last the entire life cycle of the product.
      We bridge the gap from banner and standard online advertising.
      We engage your audience with compelling campaigns and methodologies to overcome sales objections.
      We create intrinsic and ongoing marketing campaigns at a lower cost.
      clients directly connect with their core demographic and customers.
      We deliver Trusted Source Marketing or;
      CPR = or Cost per Relationship.
      Page 9
    10. DETAILED ANALYTICS
      A CONSOLIDATED DASHBOARD WITH DETAILED ANALYTICS
      Our comprehensive dashboard provides a snapshot of your entire communication and advertising/marketing campaign.
      We have created scheduled process for tracking statistics and provide useful tools for for quantifying results to better optimize and monetize all web properties and social media platforms.
      Here is a sampling of data we collect:
      Friend requests
      Birthday requests
      Networks
      Demographic information
      Event based marketing
      Group based marketing
      Global friend network
      Messages
      Information exchange activity
      Correspondence comparison
      Video views, comments
      Incoming/ Outgoing links
      Embedded links
      Links clicked
      Added to user favorites
      Unique visitors
      Keywords used to search
      Product conversion rates
      Pos/Neg feedback
      Polls
      Contests
      Page 10
    11. THANK YOU
      www.SocializeMedia.com
      Your Message. Your Audience.
      Mark Heninger
      310.413.1162
      Marketing via Social Media Platforms
      Page 11

    + mark heningermark heninger, 3 months ago

    custom

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