Your Message IS the Audience. <br />Mark Heninger<br />310.413.1162<br />Marketing on Social Media Platforms<br />Page 1<b...
“People don&apos;t want to be &quot;marketed to&quot;; they want to be communicated with...“<br />- Flint McGlaughlin, Dir...
WHY SOCIAL MEDIA?<br />With just a few websites we reach a wide variety and high percentage of online audiences. Vertex ag...
  (fill in some more from the right side)
  75% of online adults 18-24 have a profile on a social network site
  57% of online adults 25-34 have a profile on a social network site
  30% of online adults 35-44 have one
  19% of online 45 to 54 year olds have a profile
  10% of online 55 to 64 year olds have a profile
  7% of online adults 65+ have a profile
 50% of adult social network users have a profile on MySpace
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Socialize Media Powerpoint

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A basic rundown of services SocializeMedia.com offers in the social media network and marketing vertical.

please visit our site at www.socializemedia.com for more information on how we can help extend your brand's image and performance with social media and structured internet marketing.

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Socialize Media Powerpoint

  1. 1. Your Message IS the Audience. <br />Mark Heninger<br />310.413.1162<br />Marketing on Social Media Platforms<br />Page 1<br />
  2. 2. “People don&apos;t want to be &quot;marketed to&quot;; they want to be communicated with...“<br />- Flint McGlaughlin, Director of MECLABS<br />Your Message. Your Audience. <br />WHAT DO WE DO?<br />Really?<br />I like it!<br />Coupon<br />Twitter<br />Buy More!<br />Who?<br />Just <br />Our Vertex Communication Campaigns speak to Consumers on their terms with their expectations about your brand<br />We consolidate and nurture relationships between brand and consumer through Social Media Platforms<br />We extend a traditional marketing campaign’s reach beyond just banner advertising , SEO, SEM, or traditional media by creating conversation about your brand<br />We create awareness via profiles, communities, groups, events, and discussions about your product then drive them from these platforms to your web properties<br />We extract critical data and metric information across all the Social Networks, Blogs, Video Sites, Google Analytics, and traffic rankings and display it on a personalized password protected Dashboard. You are now in control and can successfully monitor and adjust your marketing strategies<br />Go here.<br />Thanks!<br />Hey!<br />Fragmented <br />Conversations<br />To<br />Structured <br />Dialog<br />And<br />Community<br />Around your <br />Brand <br />Yes!<br />Yes!<br />Yes!<br />Yes!<br />Page 2<br />
  3. 3. WHY SOCIAL MEDIA?<br />With just a few websites we reach a wide variety and high percentage of online audiences. Vertex aggregates more than 97% of the audience in social media environments.<br />Key Statistics You Should Know:<br /><ul><li> Average age of users (same for men as women): 35
  4. 4. (fill in some more from the right side)
  5. 5. 75% of online adults 18-24 have a profile on a social network site
  6. 6. 57% of online adults 25-34 have a profile on a social network site
  7. 7. 30% of online adults 35-44 have one
  8. 8. 19% of online 45 to 54 year olds have a profile
  9. 9. 10% of online 55 to 64 year olds have a profile
  10. 10. 7% of online adults 65+ have a profile
  11. 11. 50% of adult social network users have a profile on MySpace
  12. 12. 22% have a profile on Facebook
  13. 13. 6% have a profile on LinkedIn
  14. 14. 89% use their online profiles to keep up with friends
  15. 15. 57% use their profile to make plans with friends
  16. 16. 49% use them to make new friends</li></ul> Source: Pew Internet Research Study of 2008<br />Page 3<br />
  17. 17. MASSIVE REACH<br />Our Vertex Engine can hit the entire conversation spectrum. Our process is highly targeted, first to market, reaches early adopters and offers better natural search results because it is niche oriented. <br /><ul><li>Our software automatically creates and monitors conversations about your brand.
  18. 18. Our process bypasses keyword purchasing, crowded natural search terms and SEO click fraud
  19. 19. We create multidimensional campaigns that continue to build over years, not just one campaign.
  20. 20. For the same marketing dollar we deliver CPMs, CPCs and trusted relationships between your brand and customers.</li></ul>Page 4<br />
  21. 21. THE PROCESS<br />A hybrid of Marketing, Communications and CRM<br />--------- STANDARD MARKETING PROCESS -------------------------<br />CONSUMER SALES CYCLE ONLINE MARKETING INITIATIVES<br />Awareness CPM (cost per 1000 views)<br />Identification CPC (cost per click)<br />Adoption CPA (cost per acquisition)<br />--------- SOCIALIZE MEDIA’SPLATFORMMARKETING -------------<br />CONSUMER RELATIONS SOCIAL MEDIA NETWORKS<br />Potential sale Create conversation to encourage purchase<br />Loyalty Connect with Brand on Social Media Platforms<br />Fan Addicts Advocates that will tell people about your brand<br />Socialize Media’s Platform bridges the gap between standard marketing processes with Social Media Platforms that yield intrinsic value and long term relationships between consumer and brand.<br />:)<br />Page 5<br />
  22. 22. DEFINE. DEVELOP. DEPLOY. DIALOG.ACROSS ALL THE PLATFORMS<br />We create a standardized and automated process to set up and ingest information into the Vertex Social Media Platform while utilizing both Traditional Marketing methods and Social Networks.<br />Utilize Existing online Marketing<br />Develop<br />Strategy and creative<br />Poll campaigns<br />Define Goals and Campaign<br />Goals<br />Push to <br />website<br />LG <br />Dick Tracy Phone is here<br />Company Website<br />Vertex Social Media Platform<br />Drive To Websites Directly<br />Target Audience<br />More Profiles<br />Local Community<br />Product/Services<br />Leverage Social Networks<br />Page 6<br />
  23. 23. SYNDICATE CONTENT ACROSS MULTIPLE PLATFORMS<br />By utilizing all forms of Social Media and extracting key information from all areas, we continue to build community around brand while repurposing key data then syndicating through out Socialize Media’s Vertex Platform.<br />Twitter, FriendFeed, Twine – SN’s<br />Mobile<br />Video, photos, products<br />SMS, RSS Feeds<br />Community Bulletin Boards<br />Page 7<br />
  24. 24. ACTION TO ACHIEVE SALES GOAL<br />By driving traffic through all these different mediums you take a consumer through the process of discovery to the actual end goal of the marketing objective. Typically it is a sales driven motive. Illustrated here.<br />LG <br />Dick Tracy Phone is here<br />Sales Goal<br />Page 8<br />
  25. 25. “There are only two ways to make money…get more customers or get more from each one”<br />WHY IT WORKS<br />Our campaigns create relationships with customers that last the entire life cycle of the product.<br />We bridge the gap from banner and standard online advertising. <br />We engage your audience with compelling campaigns and methodologies to overcome sales objections.<br />We create intrinsic and ongoing marketing campaigns at a lower cost. <br />clients directly connect with their core demographic and customers. <br />We deliver Trusted Source Marketing or;<br />CPR = or Cost per Relationship. <br />Page 9<br />
  26. 26. DETAILED ANALYTICS<br />A CONSOLIDATED DASHBOARD WITH DETAILED ANALYTICS<br />Our comprehensive dashboard provides a snapshot of your entire communication and advertising/marketing campaign. <br />We have created scheduled process for tracking statistics and provide useful tools for for quantifying results to better optimize and monetize all web properties and social media platforms.<br />Here is a sampling of data we collect:<br />Friend requests<br />Birthday requests<br />Networks<br />Demographic information<br />Event based marketing<br />Group based marketing<br />Global friend network<br />Messages<br />Information exchange activity<br />Correspondence comparison<br />Video views, comments<br />Incoming/ Outgoing links<br />Embedded links<br />Links clicked<br />Added to user favorites<br />Unique visitors<br />Keywords used to search<br />Product conversion rates<br />Pos/Neg feedback<br />Polls <br />Contests<br />Page 10<br />
  27. 27. THANK YOU<br />www.SocializeMedia.com<br />Your Message. Your Audience. <br />Mark Heninger<br />310.413.1162<br />Marketing via Social Media Platforms<br />Page 11<br />

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