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Cambridge Investment Research Social Media Bootcamp
Cambridge Investment Research Social Media Bootcamp
Cambridge Investment Research Social Media Bootcamp
Cambridge Investment Research Social Media Bootcamp
Cambridge Investment Research Social Media Bootcamp
Cambridge Investment Research Social Media Bootcamp
Cambridge Investment Research Social Media Bootcamp
Cambridge Investment Research Social Media Bootcamp
Cambridge Investment Research Social Media Bootcamp
Cambridge Investment Research Social Media Bootcamp
Cambridge Investment Research Social Media Bootcamp
Cambridge Investment Research Social Media Bootcamp
Cambridge Investment Research Social Media Bootcamp
Cambridge Investment Research Social Media Bootcamp
Cambridge Investment Research Social Media Bootcamp
Cambridge Investment Research Social Media Bootcamp
Cambridge Investment Research Social Media Bootcamp
Cambridge Investment Research Social Media Bootcamp
Cambridge Investment Research Social Media Bootcamp
Cambridge Investment Research Social Media Bootcamp
Cambridge Investment Research Social Media Bootcamp
Cambridge Investment Research Social Media Bootcamp
Cambridge Investment Research Social Media Bootcamp
Cambridge Investment Research Social Media Bootcamp
Cambridge Investment Research Social Media Bootcamp
Cambridge Investment Research Social Media Bootcamp
Cambridge Investment Research Social Media Bootcamp
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Cambridge Investment Research Social Media Bootcamp

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This is a shorter version of the webinar we offer our rep/advisors and employees to get them up to speed on the value of social media and our strategic approach to it.

This is a shorter version of the webinar we offer our rep/advisors and employees to get them up to speed on the value of social media and our strategic approach to it.

Published in: Technology, Business
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Transcript

  • 1. Social Media Bootcamp For Cambridge Investment Research Presented By: Mark H Cohen AVP, Product Owner- Digital Media Projects For Broker/Dealer Use Only
  • 2. What We’ll Cover Why Social Media Social Media 101 Social Strategy
  • 3. Why Social Media?
  • 4. 90 Trillion The number of emails sent on the Internet in 2009. Source: Jess3
  • 5. 10 Billion+ Tweets Sent on Twitter Since 2006 Photo Credit: Rosaura Ochoa Source: Mashable
  • 6. 126 Million The number of blogs on the Internet. Source: Jess3
  • 7. 2 Billion Videos Are Streamed Each Day On YouTube Photo Credit: jonsson Source: Techcrunch
  • 8. 500 Million Active Facebook Users Source: Tech Herald Photo Credit: Oversocialized
  • 9. Social Media is for B2B and B2C Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  • 10. Social Media 101
  • 11. What is Social Media? A medium to connect … have conversations … connect with clients … humanize brands … listen in … add value … generate leads/sell!
  • 12. Social Media is for Advisors Source: Pershing/Aite Group Survey
  • 13. Social Media is for Advisors 43 % Use Social To Support Their Business LinkedIn – 53% Facebook – 39% Twitter – 27% “ It gives advisors dialogue and communications with their clients,”’ she says. “Right away, they’re getting feedback.” Source: Pershing/Aite Group Survey
  • 14. It’s Digital Me! We are social animals … Interact … Converse … Relationships Social is the digital expression of intrinsic human behaviors
  • 15. Social Media is for Leads and Sales Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  • 16. “ Twitter is like a Text Message with a BCC: To The World” Photo Credit: ydhsu
  • 17. Businesses Use Twitter to Converse with Prospects, Provide Service and Drive Traffic.
  • 18. “ LinkedIn is Facebook for Business ” Photo Credit: ydhsu
  • 19. Businesses Use LinkedIn to Network, Converse w/Peers, Find Employees, and Drive Web Traffic.
  • 20. “ Facebook is a social network that connects people through connections, messages, photos, & videos.” Photo Credit: Marvin Kuo
  • 21. Businesses Use Facebook to Connect w/Clients, Provide Value, and Drive Website Traffic.
  • 22. Social Strategy
  • 23. What’s Right for You? A udience O bjectives R esources Be Patient… … and Persistent
  • 24. Critical Strategies Content… Policy…
  • 25. Integration!
  • 26. It’s a Wrap! Social an important part of the mix Be strategic Integrate media your audience uses across channels
  • 27. For Broker/Dealer Use Only

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