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Cambridge Investment Research Social Media Bootcamp
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Cambridge Investment Research Social Media Bootcamp

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This is a shorter version of the webinar we offer our rep/advisors and employees to get them up to speed on the value of social media and our strategic approach to it.

This is a shorter version of the webinar we offer our rep/advisors and employees to get them up to speed on the value of social media and our strategic approach to it.

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Transcript

  • 1. Social Media Bootcamp For Cambridge Investment Research Presented By: Mark H Cohen AVP, Product Owner- Digital Media Projects For Broker/Dealer Use Only
  • 2. What We’ll Cover Why Social Media Social Media 101 Social Strategy
  • 3. Why Social Media?
  • 4. 90 Trillion The number of emails sent on the Internet in 2009. Source: Jess3
  • 5. 10 Billion+ Tweets Sent on Twitter Since 2006 Photo Credit: Rosaura Ochoa Source: Mashable
  • 6. 126 Million The number of blogs on the Internet. Source: Jess3
  • 7. 2 Billion Videos Are Streamed Each Day On YouTube Photo Credit: jonsson Source: Techcrunch
  • 8. 500 Million Active Facebook Users Source: Tech Herald Photo Credit: Oversocialized
  • 9. Social Media is for B2B and B2C Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  • 10. Social Media 101
  • 11. What is Social Media? A medium to connect … have conversations … connect with clients … humanize brands … listen in … add value … generate leads/sell!
  • 12. Social Media is for Advisors Source: Pershing/Aite Group Survey
  • 13. Social Media is for Advisors 43 % Use Social To Support Their Business LinkedIn – 53% Facebook – 39% Twitter – 27% “ It gives advisors dialogue and communications with their clients,”’ she says. “Right away, they’re getting feedback.” Source: Pershing/Aite Group Survey
  • 14. It’s Digital Me! We are social animals … Interact … Converse … Relationships Social is the digital expression of intrinsic human behaviors
  • 15. Social Media is for Leads and Sales Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  • 16. “ Twitter is like a Text Message with a BCC: To The World” Photo Credit: ydhsu
  • 17. Businesses Use Twitter to Converse with Prospects, Provide Service and Drive Traffic.
  • 18. “ LinkedIn is Facebook for Business ” Photo Credit: ydhsu
  • 19. Businesses Use LinkedIn to Network, Converse w/Peers, Find Employees, and Drive Web Traffic.
  • 20. “ Facebook is a social network that connects people through connections, messages, photos, & videos.” Photo Credit: Marvin Kuo
  • 21. Businesses Use Facebook to Connect w/Clients, Provide Value, and Drive Website Traffic.
  • 22. Social Strategy
  • 23. What’s Right for You? A udience O bjectives R esources Be Patient… … and Persistent
  • 24. Critical Strategies Content… Policy…
  • 25. Integration!
  • 26. It’s a Wrap! Social an important part of the mix Be strategic Integrate media your audience uses across channels
  • 27. For Broker/Dealer Use Only