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Logos & Identity Original thoughts and ideas lead to distinctive marks Alternate version Client: Blue Horizon Organic Industry: Organic/Natural foods Summary: Goals for the mark included desire to express the purity of the product — organic and wild seafood. The “school of fish” motif was inspired by images of schooling fish from beneath the water. Website: bluehorizonorganic.com Client: Cocopura Industry: Organic/Natural foods Concept: The unique oil, from organic (and isolated) farms in the Solomon Islands, had to be expressed in visual form as “pure, rare, exotic”. Antiqued, fluid lettering was chosen for its hand-written appeal. Website: cocopura.com
Logos & Identity Client: Discodyssey, Inc. Industry: Travel / Video Summary: Starting with the client idea to produce high-quality travel content, I provided the art direction and logo and the company name itself (Discodyssey). Client: New Moon Management Group Industry: Commercial property management Summary: A “clean, corporate” look was needed for a new subsidiary of a large law firm; one that spoke to the strength of the parent firm but expressed its own personality and “lightness”. Alternate version without clouds
Editorial design Editorial/lifestyle magazine layout Client: Princess Cruise Lines. Industry: Cruise / Travel Summary: Developed a lifestyle magazine for Princess Cruises’ focusing on travel and adventure. Art direction, layout, typesetting provided on 200+ page publication.
Client: Key West Dining Guide Industry: Food / Restaurant Guide Summary: A yearly booklet (88-112 pages) aimed at discerning visitors to Key West. Now in its 6th year, services include cover art direction and design, as well as all interior design, typesetting and layout. (Better PDFs of the covers and inside available on request). Editorial design Book covers
Client: Blue Horizon Industry: Organic/Natural food Summary: Developed the messaging, laid out the ads and negotiated with magazines for best rate. Also, worked directly with Sara Snow (green lifestyle expert and TV host) to arrange photo shoot and help define her role in the print ads. Print advertising Driving home the key message and staying “real” Ad targeted to the Trade; more “sell sheet” fee Ad targeted to Consumer with key messaging focusing On key points of “trust” and “purity of ingredients.”
Client: Blue Horizon Industry: Organic/Natural food Summary: Handled the complete, top-to-bottom development and design of a new line of seafood “Bites”. Food photography art direction and styling, color palette selection, layout/design, on-pack messaging; I handled the entire process start to finish. Consumer packaging Complete CPG project management
Client: Blue Horizon Industry: Organic/Natural food Summary: Handled all aspects of layout, design, food photography for a new line of 32oz, vegetarian frozen meals. Poly film material used (bags). Worked closely with film supplier to ensure seamless printing. Consumer packaging Complete CPG project management