Almanac. A Social Diary.

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An idea for a social diary.

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Almanac. A Social Diary.

  1. 1. 1 ALMANAC.A Social Diary.
  2. 2. 2 WHAT IS IT? A modern update of an old classic. A social update of a private classic. It is more than a diary– it brings all the virtual social bits from your online life and makes them tangible.
  3. 3. 3 A DIARY… USED TO BE: -Private. -Daily. -One Perspective. -Personal. -Conscious Effort.
  4. 4. 4 A DIARY… USED TO BE: -Private. -Daily. -One Perspective. -Personal. -Conscious Effort. IS NOW: -Private (when needed). -Constant. -Many Perspectives. -Social. -Negligible Effort.
  5. 5. 5
  6. 6. 6
  7. 7. 7 WE LIKE TO REMEMBER -What we have been doing. -Who we have been doing it with. -When we have been doing it. -Where we have been. -Why we have been doing it. Diaries capture this information if we input it. Our online lives do it as a matter of course.
  8. 8. 8 What Who When Where Why What Who When Where Why What Who When Where Why What Who When Where Why What Who When Where Why What Who When Where Why What Who When Where Why What Who When Where Why What Who When Where Why What Who When Where Why What Who When Where Why
  9. 9. 9 WHAT MAKES THIS A KILLER IDEA?
  10. 10. 10 (THE BEST BITS OF OLD DIARIES) + (THE BEST BITS OF NEW DIARIES) = (Something Lovely) A Social Diary.
  11. 11. 11 (TANGIBILE; PERSONAL; MEMORABLE) + (VIRTUAL; SOCIAL; MULTI-LAYERED) = (Something Lovely) A Social Diary.
  12. 12. 12 (SOMETHING SPECIAL TO ME) + (REMEMBERING TIMES WITH FRIENDS) = ALMANAC. A Social Diary.
  13. 13. 13 What Who When Where Why What Who When Where Why What Who When Where Why What Who When Where Why What Who When Where Why What Who When Where Why What Who When Where Why What Who When Where Why What Who When Where Why What Who When Where Why What Who When Where Why + (INTUITION) = (Something Lovely) A Social Diary.
  14. 14. 14 + (INTUITION) + (lululululu) or (mmmmm) = ALMANAC. A Social Diary. A Social Diary. What Who When Where Why What Who When Where Why What Who When Where Why What Who When Where Why What Who When Where Why What Who When Where Why What Who When Where Why What Who When Where Why What Who When Where Why What Who When Where Why What Who When Where Why
  15. 15. 15 THREE OPTIONS: OPTION ONE: ONLINE-ONLY. Information is intuitively sorted & filtered and is preserved online annually. OPTION TWO: A LULU BOOK. Information is intuitively sorted & filtered and is printed as many times as you like. OPTION THREE: A PREMIUM MOLESKINE EDITION. Information is intuitively sorted & filtered and beautifully printed in a Molieskine.
  16. 16. 16 THREE OPTIONS: OPTION ONE: ONLINE-ONLY. Information is intuitively sorted & filtered and is preserved online annually. OPTION TWO: A LULU BOOK. Information is intuitively sorted & filtered and is printed as many times as you like via LULU. OPTION THREE: A PREMIUM MOLESKINE EDITION. Information is intuitively sorted & filtered and beautifully printed in a Molieskine.
  17. 17. 17 THREE OPTIONS: OPTION ONE: ONLINE-ONLY. Information is intuitively sorted & filtered and is preserved online annually. OPTION TWO: A LULU BOOK. Information is intuitively sorted & filtered and is printed as many times as you like via LULU. OPTION THREE: A PREMIUM MOLESKINE EDITION. Information is intuitively sorted & filtered and beautifully printed in a Moleskine.
  18. 18. 18 I DID SAY FOUR OPTIONS DIDN’T I?
  19. 19. 19 THE FOURTH OPTION: FOR PR/ LAUNCH/ LIMITED EDITIONS. Information is intuitively sorted & filtered with a guest artist adding some unique touches.
  20. 20. 20 SO...
  21. 21. 21 HOW IS MONEY MADE? -Advertising in-publication; -Keywords ensure relevancy. -Contra-deals with Lulu/ Moleskine; -Only overheads are website/ software; -Sell printed versions for profit.
  22. 22. 22 IS IT WORTH PURSUING? -Has it been done before? -Are all the APIs available? -How intuitive is it? -How do we design intuition? -Is it done once, annually? -Is it done weekly? -Is it done automatically?
  23. 23. 23 ONE THING IS FOR SURE -With 75 million Twitter users; -With more than 400 million Facebook users; -With 1 million Foursquare downloads; -With 72% of people online using Social Networks; -With more people than ever sharing things socially; -There is a target market.
  24. 24. 24 NEXT STEPS -Bin it quickly if I’ve missed something. -Figure out who it’s for. -What team works on it? -Who leads it? -Timescales.

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