Email Marketing For Car Retailers

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    Email Marketing For Car Retailers - Presentation Transcript

    1. effective email marketing  for car retailers
        • email marketing. Why?
        • Choices.
        • Your experience.
        • Getting it wrong.
        • Getting it right.
        • Legalities.
        • Scenario.
        • Try this.
    2. effective email marketing  for car retailers email marketing. Why?
        • creative offer.
        • one to one message.
        • customer convenience.
        • value.
        • Puts you in control.
    3. effective email marketing  for car retailers Choices.
        • text only.
        • words and pictures. 
        • on-line templates.
        • digital stationery.
    4. effective email marketing  for car retailers Your experience. Have you run an email campaign? What happened? What did you learn from the experience?
    5. effective email marketing  for car retailers Getting it wrong.
        • Planning failure.
        • Message failure.
        • Delivery failure.
        • Forget it!
    6. effective email marketing  for car retailers Getting it right.
        • Planning perfect.
        • Message perfect.
        • Delivery perfect.
        • Let's do it again!
    7. effective email marketing  for car retailers Legalities.
        • Spam, spam, spam.
        • Opt out.
        • From whom to whom.
    8. effective email marketing  for car retailers Scenario.
    9. effective email marketing  for car retailers Try this.
    SlideShare Zeitgeist 2009

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