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Mark Greenspan, Community Director, nextMEDIA




                                                1
We’ve been here before.
   Brands have always had a deep
relationship with content production
Roadmap to Strategic Success in Content Marketing
But what has changed over the
                years?
….PROLIFERATION OF SCREENS, INTERACTIVE TECHNOLOGIES AND VIEWING HABITS

             …….DEMOCRATIZATION OF CONTENT PRODUCTION

                  …..DEMOCRATIZATION OF DISTRIBUTION

            WHICH HAS BROUGHT US TO WHERE WE ARE NOW….
Roadmap to Strategic Success in Content Marketing
Content Marketing is Ground Zero for
Convergence and Disintermediation within the
    Advertising and Media Communities


   What does that mean?
…..IT MEANS YOU
HAVE TO BE A 3D THINKER
…..IT MEANS YOU
HAVE TO BUILD EFFECTIVE STRATEGIC
  PARTNERSHIPS TO EXPAND YOUR
 REACH, YOUR CORE EXPERTISE AND
      YOUR AUTHENTIC VOICE
Roadmap to Strategic Success in Content Marketing
Roadmap to Strategic Success in Content Marketing
Roadmap to Strategic Success in Content Marketing
…..IT MEANS YOU HAVE TO
 THINK ABOUT CONNECTING
 WITH YOUR AUDIENCE AND
 BUILDING A COMMUNITY OF
FANS THAT YOU CAN PROVIDE
        VALUE FOR
Roadmap to Strategic Success in Content Marketing
……..IT MEANS YOU HAVE
TO LEVERAGE ALL ASPECTS OF YOUR
          INITIATIVES
Roadmap to Strategic Success in Content Marketing
Roadmap to Strategic Success in Content Marketing
Roadmap to Strategic Success in Content Marketing
Roadmap to Strategic Success in Content Marketing
Roadmap to Strategic Success in Content Marketing
Roadmap to Strategic Success in Content Marketing
DOES THIS MEANS THAT
CONVENTIONAL ADVERTISING GOES
           AWAY ?
         Absolutely not
WHERE TO START ?
  THERE ARE SOME VERY INTERESTING
COMPANIES AND PLACES YOU CAN TURN TO
               RIGHT
          HERE IN TORONTO
Roadmap to Strategic Success in Content Marketing
Roadmap to Strategic Success in Content Marketing
25
…..IT MEANS YOU
HAVE TO BE A 3D THINKER
…..IT MEANS YOU HAVE TO
 THINK ABOUT CONNECTING
 WITH YOUR AUDIENCE AND
 BUILDING A COMMUNITY OF
FANS THAT YOU CAN PROVIDE
        VALUE FOR
…..IT MEANS YOU
HAVE TO BUILD EFFECTIVE STRATEGIC
  PARTNERSHIPS TO EXPAND YOUR
 REACH, YOUR CORE EXPERTISE AND
      YOUR AUTHENTIC VOICE
……..IT MEANS YOU HAVE
TO LEVERAGE ALL ASPECTS OF YOUR
          INITIATIVES
Roadmap to Strategic Success in Content Marketing
Mark Greenspan, Community Director, nextMEDIA




                                                31

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Roadmap to Strategic Success in Content Marketing

  • 1. Mark Greenspan, Community Director, nextMEDIA 1
  • 2. We’ve been here before. Brands have always had a deep relationship with content production
  • 4. But what has changed over the years? ….PROLIFERATION OF SCREENS, INTERACTIVE TECHNOLOGIES AND VIEWING HABITS …….DEMOCRATIZATION OF CONTENT PRODUCTION …..DEMOCRATIZATION OF DISTRIBUTION WHICH HAS BROUGHT US TO WHERE WE ARE NOW….
  • 6. Content Marketing is Ground Zero for Convergence and Disintermediation within the Advertising and Media Communities What does that mean?
  • 7. …..IT MEANS YOU HAVE TO BE A 3D THINKER
  • 8. …..IT MEANS YOU HAVE TO BUILD EFFECTIVE STRATEGIC PARTNERSHIPS TO EXPAND YOUR REACH, YOUR CORE EXPERTISE AND YOUR AUTHENTIC VOICE
  • 12. …..IT MEANS YOU HAVE TO THINK ABOUT CONNECTING WITH YOUR AUDIENCE AND BUILDING A COMMUNITY OF FANS THAT YOU CAN PROVIDE VALUE FOR
  • 14. ……..IT MEANS YOU HAVE TO LEVERAGE ALL ASPECTS OF YOUR INITIATIVES
  • 21. DOES THIS MEANS THAT CONVENTIONAL ADVERTISING GOES AWAY ? Absolutely not
  • 22. WHERE TO START ? THERE ARE SOME VERY INTERESTING COMPANIES AND PLACES YOU CAN TURN TO RIGHT HERE IN TORONTO
  • 25. 25
  • 26. …..IT MEANS YOU HAVE TO BE A 3D THINKER
  • 27. …..IT MEANS YOU HAVE TO THINK ABOUT CONNECTING WITH YOUR AUDIENCE AND BUILDING A COMMUNITY OF FANS THAT YOU CAN PROVIDE VALUE FOR
  • 28. …..IT MEANS YOU HAVE TO BUILD EFFECTIVE STRATEGIC PARTNERSHIPS TO EXPAND YOUR REACH, YOUR CORE EXPERTISE AND YOUR AUTHENTIC VOICE
  • 29. ……..IT MEANS YOU HAVE TO LEVERAGE ALL ASPECTS OF YOUR INITIATIVES
  • 31. Mark Greenspan, Community Director, nextMEDIA 31