Stand Alone Presentation Delivered at the Interactive Advertising Bureau (IAB) Mixx Event in Toronto, Canada in September 2012 to a 500 person room full of advertisers, publishers and brands.
2. We’ve been here before.
Brands have always had a deep
relationship with content production
4. But what has changed over the
years?
….PROLIFERATION OF SCREENS, INTERACTIVE TECHNOLOGIES AND VIEWING HABITS
…….DEMOCRATIZATION OF CONTENT PRODUCTION
…..DEMOCRATIZATION OF DISTRIBUTION
WHICH HAS BROUGHT US TO WHERE WE ARE NOW….
6. Content Marketing is Ground Zero for
Convergence and Disintermediation within the
Advertising and Media Communities
What does that mean?