10 Lessons Learned: Making Educational Video Engaging

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From the Kaltura Education Video Summit 2013 – "Babson College's Mark Graveline shares 10 lessons Babson has learned along their journey of building the capability to produce high-quality video content in-house. Since implementing Kaltura in Spring 2011, Babson now has over 1,500 video assets, 50,000 plays, 95,000 minutes viewed, and increased production by 300% last year. Mr. Graveline shares tips on how to yield results as successful as Babson's."

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  • Hi, my name is Mark Graveline I’m a Multimedia Systems Architect at Babson College. We’re a small private business school located about half an hour outside Boston MA known for being ranked #1 in entrepreneurship by U.S. News & World Report for 16 consecutive years for our undergraduate program and 20 years for our graduate program. I implement and manage their multimedia systems and create educational video content for their academic programs.From 2011 to 2012 we increased our number of educational video assets from 328 videos to 1,026… over a 300% increase. This year the trend in demand for high quality video is only increasingIn this presentation, I want to share with other educational content creators in higher ed 10 lessons that I’ve learned from pushing Babson to adopt the use of high quality educational video content in our academic programs.Since implementing Kaltura in April 2011Over 1,500 unique video assets created48,647 Video Plays95,205 Minutes of content viewedMore than a 300% increase in content from 2011 to 2012 (328 videos in 2011, 1,026 in 2012)
  • Enrolled in evening MBA in 2010Pushed to create HQ education videoProved concept in Fast Track MBASpreading out to other programs
  • How do I get started?First, and foremost, just start. It might seem obvious, but if you’re like me and you want to get things just right… with anything new, you just need to start. You probably won’t create an award-winning video right out of the gate… your video might have flaws like technical mistakes or the story might not be that engaging.Why?Because the only way to learn is by doing
  • How do I get started?For people who are starting out completely from scratch… talk about the essential elements of a kitWhy? Proving a conceptLower riskYou can get good-looking video with simple things (show example of Allan’s video)
  • How do you get Instructors to be active participants?Find a professor whois willing to play, who’s genuinely interested in using video content in their course (or better yet, maybe they already are, and would like to do it better) and who’s going to evangelize the idea among other faculty. Why?The biggest challenge I faced wasn’t technical, it was organizational… How do I get faculty to buy into this new way of teaching?Tell story about connecting with Michael Cummings, and how he was a change agent.
  • How do you get Instructors to be active participants?Create examples. In my case, I created video tutorials that we use to on-board new faculty or to teach faculty how to use new technology.Why?Because seeing is believing etc.
  • How do you do more with less? How do you create better content faster?By script-writing, storyboarding, etc. The more work you do up-front, the more time you’ll save yourself in the the long-runProper Planning and Preparation Prevents Piss Poor Performance
  • How do you do more with less? How do you create better content faster?Future-proofing (non-time sensitive content)Non-course specific content
  • How do you reach your audience? How do you engage the students?Brevitynow that we're several minutes into my presentation, my guess is more thanhalf of you have stopped listening to me already =)
  • March 2012 Cohort2012Fall-ECN7200-55 (56, and 65)33 FT1 – KahnkanaMukerjee31 FT2 – Barbara Alexander18 SF – FarhuadKhafeeWent through Strategy July 8th – August 25th
  • How do you reach your audience? How do you engage the students?It’s all about story telling
  • How do you measure & communicate success?Drop-off ratesMeasuring effectiveness
  • How do you scale the offering?Demand increases when people understand the value.
  • 10 Lessons Learned: Making Educational Video Engaging

    1. 1. 10 Lessons Learned Creating HighQuality Educational Video ContentMark GravelineMultimedia Systems Architect, Babson College
    2. 2. How Do I…• Start?• Get Buy-In?• Do More with Less?• Engage Students?• Scale?
    3. 3. Why did we start?• Improve the learning experience• Respond to student demand• Strengthen school’s brand
    4. 4. Where We Were
    5. 5. Where We Are Now
    6. 6. Key Statistics• Started in Spring 2011• Over 1,500 video assets• Nearly 50,000 plays• Over 95,000 minutes viewed• Last year increased production by 300% (328videos in 2011, 1,026 in 2012)
    7. 7. Where We’re Going
    8. 8. 1. Start (Do it!)
    9. 9. 2. Start Simple
    10. 10. 3. Find a Champion
    11. 11. 4. Lead by Example
    12. 12. 5. Plan
    13. 13. 6. Re-Use & Re-Purpose
    14. 14. 7. Keep it Short
    15. 15. Duration: 9 minutes in 8 “chapters”Play-through: 82%
    16. 16. Duration: 34 continuous minutesPlay-through: 31%Duration: 23 continuous minutesPlay-through: 18%
    17. 17. http://wistia.com/blog/does-length-matter-it-does-for-video-2k12-edition/
    18. 18. 8. Tell Stories
    19. 19. Duarte, Nancy. Resonate: Present Visual Stories That Transform Audiences. Hoboken, NJ: Wiley, 2010. Print.
    20. 20. 9. Measure & Track
    21. 21. 10. Empower Others
    22. 22. 108 scheduled appointments172 recorded drop-ins
    23. 23. Resources• Lynda.com– Screencasting with the Mac– Fundamentals of Video: Cameras and Shooting• CreativeCOW.net
    24. 24. Three Key Takeaways• It’s easy and fun to start• Keep it short• Save time by planning ahead
    25. 25. © Babson College. All rights reserved.

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