Google Analytics - In and Out of the Box - MegaComm 2014

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Moving beyond the basic install and metrics of Google Analytics to better understand your site and produce content your visitors are interested in.

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Google Analytics - In and Out of the Box - MegaComm 2014

  1. 1. Google Analytics In and Out of the Box Mark Ginsberg Megacomm 2014
  2. 2. It’s Free! Flickr
  3. 3. It’s Feature Packed!
  4. 4. But Also Confusing and Daunting Flickr
  5. 5. Key To Analytics  Look at metrics that matter  Don’t report on metrics for the sake of metrics – get to business intelligence and understand the story behind the data  Get actionable takeawaysfrom the data
  6. 6. The Rise of Not Provided Image Courtesy of mikearnesen.com
  7. 7. The Olden Days – Jan 2012
  8. 8. It’s Just Gonna Get Higher
  9. 9. Site Search to the Rescue
  10. 10. Configuration – know your URL Admin > Account > Property > View > View Settings
  11. 11. Hidden in the Data
  12. 12. Segmentation – Data Awesomeness Bonus hint – tag your links / campaigns
  13. 13. Advanced Segments FTW!
  14. 14. Custom Reports
  15. 15. Google Analytics Solutions Gallery
  16. 16. Premade Templates Rock!
  17. 17. Custom Report for Import Content Efficiency Analysis
  18. 18. Adding Secondary Dimensions to Standard Reports 80% Not Provided
  19. 19. Secondary Dimensions – Break it down!
  20. 20. Landing Page as a Secondary Dimension for KW (not provided)
  21. 21. Takeaways  Actionable data is key  Dig Deeper  Segment for Success  Set up Site Search  Use Custom Reports and Advanced Segments  Secondary Dimensions Are Awesome
  22. 22. Stay in Touch – Happy to help  Mark Ginsberg  Founder of DriveHill Media  Marketing Director – Beyond Stores  mark@drivehillmedia.com  @msginsberg  Skype – msginsberg

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