Micro Publishing
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Micro Publishing

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A quick but thorough overview of the questions and issues involved in making the decision to self-publish your book. A "must view" presentation from a veteran publisher before spending money or ...

A quick but thorough overview of the questions and issues involved in making the decision to self-publish your book. A "must view" presentation from a veteran publisher before spending money or hitting the print button.

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Micro Publishing Micro Publishing Presentation Transcript

  • a look at the world of micro-publishing bymarkgilroy
  • today’s publishing universe is filled with question marks that provide opportunities for those with the entrepreneurial spirit
  • emerging technologies and systems have given unprecedented power (and responsibility) to the author
  • if you truly have a book you believe in and will work hard to promote and sell, you have the opportunity to swap royalties for profits through micropublishing
  • at minimum you can create a great looking, high quality signature expression without breaking the bank
  • getting published with a traditional book publisher has become too cumbersome for many authors
  • there are many advantages to publishing with a traditional publisher but the time and effort spent securing the services of an agent, having the title acquired by a publisher, and then waiting for it to finally reach market aren’t worth the hassle for many authors
  • a successful publishing deal is contingent on a number of puzzle pieces the right agent a unique and compelling concept quality writing author marketing ‘platform’ author sales history comparative title performance publisher’s current needs
  • 9 all it takes is one missing piece to scuttle or indefinitely postpone your great work
  • only you can decide when it’s time to stop waiting for a publishing deal and hit the print button
  • well executed micropublishing will not preclude you from selling your work to a publisher in the future and may, in fact, improve your chances to do so
  • before you hit the print button you need to make sure you have all the elements for a quality publishing project 
  • Yourchecklist  13  substantive review and edit (content is great)  copyedit (content reads great)  cover design (appropriate for genre)  jacket, catalog, and sales sheet blurbs (marketing pitch)  competitive pricing on long run, short run, and POD (printing)  e-book reader conversion and placement  sales and fulfillment to brick and mortar stores  sales and fulfillment through online sellers  viral marketing strategies and execution (look in the mirror for a volunteer to work social media and more)  Author owned operated web/blog/site and social media
  • 3 options turnkey – everything is done for you for a “package” cost (i.e. West Bow) push button – upload and click (i.e. CreateSpace) ala carte – become a small publisher and pick and choose the services you need from a variety of sources (i.e. Lightning Source)
  • take time to thoroughly understand the services and costs to find the right model for you before you start burning dollars
  • usualsuspects lightningsource  ingramspark  createspace  outskirts  westbow  xlibris  authorhouse  iUniverse  Lulu  bookbaby  kindledirect  bookpros  nookpress and many others!
  • all it takes to get started is a single click
  • yourbook coming soon
  • 19 connect with markgilroy www.markgilroy.com @markgilroy www.facebook.com/markgilroy www.facebook.com/MKGilroy.Author www.pinterest.com/markgilroy/