Mark Gilroy President, Mark Gilroy Creative LLC Select Publishing Projects
With 25 years in the publishing industry as curriculum editor, executive editor, marketing manager, curriculum publisher, editorial director, vice president of marketing, gift- trade- and specialty- publisher, agent, book packager – there are many great projects I’ve been privileged to have a hand on. Here are just a few that are representative of my work over the past decade.
This series was my attempt to create a ‘literary reader’ that would appeal as much to an interior decorator as a lover of Shakespeare! Lost my publishing deal at the last second and ended up printing these myself. A major mass market account carried the series at Christmas for three years. The packaging was ahead at the time – rough cut edges, leather with onlay, raised spine ‘hubs’.
I’m still not sure how she got my cell number but she did and I agreed to read her manuscript. Three hours later I was her agent. Rave reviews and endorsements, strong sales, and 8 books under contract later, I still think of Essie Mae Jenkins, her lead character from The Spirit of Sweetgrass. Amazingly, Nicole paints her own covers!
Nothing is more frightening than launching a major photography book – unless the author is Ken Duncan! We sold more than 250 thousand units of Where Jesus Walked and added two more books to the contract. The book on Paul’s Footsteps was delayed due to visa restrictions in many of the areas St. Paul travelled.
There was a fifth book in this series published by Hallmark – a moms edition. The package was striking with the O die-cut and the image printed on the back of a french flap. Loved the material we put together in this series!
In my three years heading up gift and specialty publishing at Thomas, I quickly learned one of the keys to success was creating gift books that were derived from the content of bestselling authors and artists. Not a bad starting point!
I had been pondering the idea of a new Max Lucado gift book for sometime and was reflecting on some of his earlier books that were themed around the love of Jesus. Driving home the title came to me. I was in Hong Kong when I found a slip case package that just seemed perfect for the presentation. Max’s style and words have never looked better!