Mark Fraga I Creative Resume I Portfolio 2013

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  • 1. Creative Direction markgeromefraga@gmail.com +639269680920 Objective: To obtain position in a creative department that will maximize my knowledge, abilities and skills in Advertising and Public relations Start Mark Gerome Fraga 20 y/o I 10-21-92 I Antipolo Proficiencies Event Execution Strategic Planning Graphic Design IMC Programming
  • 2. >> Sign in Web Images Videos News More > Strategic Planner + Creative + Researcher + Designer + Copywriter Education Polytechnic University of the Philippines; Sta.Mesa, Manila • Bachelor of Advertising and Public Relations Achivements and Affiliations Integrated Marketing Communications Campaign Competition • Champion; Best in Print Ad & Best in Radio Ad • Creative Director & Graphic Designer • Client: Cebuanna Lhuillier Advertising Campaign, Programming and Presentation (Senior Thesis) • Creative Director & Graphic Designer • Client: Maynilad TRP 2012“Sakay sa Uso”Seminar on TV, Radio and Print Ad Trends; Student Ad Congress , Club Morocco, Subic • Head of Promotions & Graphic Designer PANA IMC Competition • 1Oth place • Creative Director & Graphic Designer • Client: Department of Energy Technical Proficiency: • Adobe Photoshop • Adobe Illustrator • Sketch Up Reference • Reynaldo Guerzon, Researcher @ McCann World Group, 09175204386 • Aryan Roca, Account Executive @ Online Events Corporation, 09209387584 • Eraño Patawaran, Professor at Polytechnic University of the Philippines 09157852762 Did you mean: Mark Fraga? Top result shown Mark Fraga Antipolo City Email: markgeromefraga@gmail.com Mobile: 09269680920 Experience Graphic Artist and Copywriter, Creative Flair Agency (present) • Designed billboard, flyer, brochure and ad graphics for Sta. Lucia International vertical and horizontal properties. • Rendered research of PH real estate industry status and provide new strategical solutions for the company’s delicate and traditional advertising approach. • Named some condominium towers and provide copies (taglines and contents) based on own deliberate research. • Proposed new integrated branding approach for the whole company of Sta. Lucia (Land, Realty and International) IMC Strategist, Online Events Corporation & Demopower Philippines (freelance 2011-2013) • Concurrently worked as an independent researcher, strategist, copywriter and graphic artist while in college. • Provided integrated, coherent, innovative and strategic event and below-the-line promotion proposals that consists researches, copies and creative advertising & merchandizing materials • Clients: Asia Brewery’s Roots Ginger Brew Drink & Vitamilk Champ; Sun Cellular IDD Plan; Goodyear and Quickchow IMC Strategist, K3R Integrated Solutions (project based 2013) • Delivered marketing research and suggested strategies for KIA motors new service Presentation Designer (freelance 2012) • Convert and design account managers’traditional powerpoint slides into creative content-visual presentations • Clients: Nivea Visage; Ginebra San Miguel and Jakenpoy.com Strategic Planner and Graphic Artist, Bluethumb Creative Agency (intern 2012) • Devised agency’s product entry strategy and research (for adobo awards) • Conceptualized and design agency’s corporate gift for Monark CAT Philippines 25th anniversary • Designed Happy Lemon’s creative gift certificate envelope • Strategized viral marketing campaign for Valley Farm luncheon meat TVC ? Home Tutorial Voice Search Search related to Mark+Fraga
  • 3. Sign in Integrated Marketing Communication Campaigns (agency works) History Application Voice Search
  • 4. >> Sign in Web Images Videos News More > Sta.Lucia Rebranding Proposal Research + Concept + Strategy + Copy + Design
  • 5. >> Sign in Web Images Videos News More > Contribution: Concept + Strategy + Copy + Design Sta.Lucia Sample Corporate Ads Instant Previews
  • 6. >> Sign in Web Images Videos News More > Asia Brewery’s Roots Ginger Brew (freelance project) Concept + Strategy + Copy + Design
  • 7. Sign in Integrated Marketing Communication Campaigns (school clients) History Application Voice Search
  • 8. >> Sign in Web Images Videos News More > Maynilad Sewerage System (senior’s thesis) Contribution: Concept + Strategy + Design
  • 9. >> Sign in Web Images Videos News More > Contribution: Concept + Strategy + Copy + Design Maynilad Sewerage System (senior’s thesis) Instant Previews Objective: • Inform consumers about the proper wastewater management including solid waste management and its benefits. • Instill the value and importance of discipline, concern and cooperation “Bayanihan”. Maynilad‘s wastewater treatment system will be ineffective in maintaining raw water quality or reviving dead rivers without every stakeholder’s participation. Campaign Title: Patak Patak Tayo! Print Ad Variations: Dina Walang Disiplina ; Kit Walang Malasakit ; Pasyon Walang Impormasyon
  • 10. >> Sign in Web Images Videos News More > Contribution: Concept + Strategy + Copy + Design Patak Patak Tayo (bill ads + seasonal ads) Monthly Bill Ad Sink Flower Toilet Pot Lababo Tree Date: 2013 Project Type: Promotional Material Dimension: 6.5 x 3 inches Tool Used: Photoshop Seasonal Ad Puso Palamuti Pailaw Date: 2013 Project Type: Promotional Material Dimension: 11 x 8.5 inches Tool Used: Illustrator
  • 11. >> Sign in Web Images Videos News More > Contribution: Concept + Strategy + Design Patak Patak Tayo (sample creative materials)
  • 12. >> Sign in Web Images Videos News More > Contribution: Concept + Strategy + Copy + Design Department of Energy (PANA semifinalist) Instant Previews Client: Department of Energy (PANA Competition Entry) Objective: • Inform the people the value of conserving energy • Encourage youth and yuppies to be an icon of energy conservation on their own way. Campaign Title: iCONserve Ad Variations: CFL, Carpooling and Maintenance
  • 13. >> Sign in Web Images Videos News More > Contribution: Concept + Strategy + Copy + Design Cebuana Lhuillier (IMC Champion) Instant Previews Client: Cebuana Lhuillier (Integrated Marketing Communica- tions Campaign Competition) (Champion, Best Radio Ad and Print Ad) Objective: • Inform consumers about the other services offered by Cebuana Lhuillier aside from pawning and money remittance. • Convey to the audience that Cebuana Lhullier makes Filipino life easy, convenient and stress-free Campaign Title: EasyBuana lang yan!
  • 14. >> Sign in Web Images Videos News More > Contribution: Concept + Strategy + Copy + Design Mister Donut Advocacy Campaign Instant Previews Client: Mister Donut (Advocacy Subject) Objective: • Create an advocacy campaign that is relevant to “Ngiting Mister Donut” Ad campaign that promotes happiness Campaign title: NoyPinaSaya!
  • 15. Sign in Event Pitches and Event Promotional Materials (school works) History Application Voice Search
  • 16. >> Sign in Web Images Videos News More > Concept + Strategy + Design ; Project Head COOLAI : Mr. & Ms. ADPR 2011
  • 17. >> Sign in Web Images Videos News More > Concept + Strategy + Design ; Project Head COOLAI : Mr. & Ms. ADPR 2011 Instant Previews Client: Cebuana Lhuillier (Integrated Marketing Communica- tions Campaign Competition) (Champion, Best Radio Ad and Print Ad) Objective: • Inform consumers about the other services offered by Cebuana Lhuillier aside from pawning and money remittance. • Convey to the audience that Cebuana Lhullier makes Filipino life easy, convenient and stress-free Campaign Title: EasyBuana lang yan!
  • 18. >> Sign in Web Images Videos News More > Concept + Strategy + Design ; Head of Promotions and Graphics TRP 2012 Sakay sa Uso (TV, Radio & Print Ad Trends)
  • 19. >> Sign in Web Images Videos News More > TRP 2012 Sakay sa Uso (TV, Radio & Print Ad Trends) Instant Previews Client: Student Ad Congress Sub-seminar “TRP 2012 Sakay sa Uso-Seminar on TV, Radio and Print Ad Trends” Objective: • Design logo, promotional materials and stage for the seminar. • Conceptualize interactive online campaign
  • 20. Sign in Graphic and Copywriting Works (Agency works) History Application Voice Search
  • 21. >> Sign in Web Images Videos News More > Contribution: Concept + Strategy + Copy + Design Denim and T-Shirt Fair 2013
  • 22. >> Sign in Web Images Videos News More > Contribution: Concept + Strategy + Copy + Design Health and Beauty Fair 2013
  • 23. >> Sign in Web Images Videos News More > Contribution: Concept + Strategy + Copy + Design Monte Carlo new upscale mall (copy and design)
  • 24. >> Sign in Web Images Videos News More > Contribution: Concept + Strategy + Copy + Design Monte Carlo new upscale mall (copy and design)
  • 25. >> Sign in Web Images Videos News More > Contribution: Concept + Strategy + Copy + Design Sta.Lucia Mall Ad Sale (copy and design)
  • 26. >> Sign in Web Images Videos News More > Contribution: Concept + Strategy + Copy + Design FORDHAM (concept, research,copy and design)
  • 27. >> Sign in Web Images Videos News More > Contribution: Concept + Strategy + Copy + Design FORDHAM (concept, research,copy and design)
  • 28. >> Sign in Web Images Videos News More > Contribution: Concept + Strategy + Copy + Design East Bel Air (concept, research,copy and design)
  • 29. >> Sign in Web Images Videos News More > Contribution: Concept + Strategy + Copy + Design Happy Lemon Creative Envelope (concept, design)