Make Better Decisions with a SWOT Analysis
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Make Better Decisions with a SWOT Analysis

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SWOT is an acronym, which stands for Strengths, Weaknesses, Opportunities and Threats. SWOT can be your best friend. SWOT can help you make better decisions in both your personal life and your ...

SWOT is an acronym, which stands for Strengths, Weaknesses, Opportunities and Threats. SWOT can be your best friend. SWOT can help you make better decisions in both your personal life and your professional life.

A SWOT Analysis helps you:

Convert weaknesses into strengths
Determine what you are doing right
Determine what is important
Make better decisions with your time
Get a strong start to the week

SWOT is not my idea. SWOT was born in the 1960s at Stanford Research Institute. Corporate leaders were puzzled why corporate planning failed. They asked Stanford Research Institute for a solution. They asked SRI:

Why does corporate planning fail, and
What can be done about it?

SRI developed this analysis that has since helped countless companies and organizations reset their priorities and become more successful.

I started doing SWOT Analyses on Friday afternoons when I looked at my schedule for the following week and didn’t know what I would be doing. SWOT helped solve that. I will use two companies to help present the SWOT Analysis. I do a SWOT Analysis for Pete’s Plumbing in my first example. I changed his company name and location, but the issues are still intact.

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Make Better Decisions with a SWOT Analysis Make Better Decisions with a SWOT Analysis Presentation Transcript

  • Make Smarter Decisions with a 7‑Minute SWOT AnalysisA presentation to GoBig
    A four-step process to identify your Strengths, Weaknesses, Opportunities and Threats
    © Mark Anthony Germanos ● mark@markanthonygermanos.com ● 530-677-8864
  • Why Bother?
    Strengths: What are you doing right?
    Weaknesses: What are you doing wrong?
    Opportunities: What deserves your time, energy and attention?
    Threats: Where are you vulnerable?
    © Mark Anthony Germanos ● mark@markanthonygermanos.com ● 530-677-8864
  • My SWOT Case Study
    © Mark Anthony Germanos ● mark@markanthonygermanos.com ● 530-677-8864
  • Special Thanks to Brian Sharp(For inviting me to be here)
    © Mark Anthony Germanos ● mark@markanthonygermanos.com ● 530-677-8864
  • Daphne Prancer’s SWOT Case Study
    © Mark Anthony Germanos ● mark@markanthonygermanos.com ● 530-677-8864
  • Our Time is Valuable(I will not kill your schedule)10minutes is not enough
    “Need to cover…”
    “I already knew this, but I need more”
    Workbook PDF is available
    Business card  Link today
    Business card  No cost for Workbook
    © Mark Anthony Germanos ● mark@markanthonygermanos.com ● 530-677-8864
  • Where Did I Get This Content?(for more information)
    © Mark Anthony Germanos ● mark@markanthonygermanos.com ● 530-677-8864
  • SWOT Analysis(Not my creation)
    Origin: Stanford Research Institute
    1960-1970
    Funded by Fortune 500
    Why does corporate planning fail?
    What can be done?
    © Mark Anthony Germanos ● mark@markanthonygermanos.com ● 530-677-8864
  • Pete Lazowski’s SWOT Case Study
    © Mark Anthony Germanos ● mark@markanthonygermanos.com ● 530-677-8864
  • A SWOT Case Study for You
    © Mark Anthony Germanos ● mark@markanthonygermanos.com ● 530-677-8864
  • A SWOT Case Study Results
    © Mark Anthony Germanos ● mark@markanthonygermanos.com ● 530-677-8864
  • Why Bother (again)?
    Strengths: What are you doing right?
    Weaknesses: What are you doing wrong?
    Opportunities: What deserves your time, energy and attention?
    Threats: Where are you vulnerable?
    © Mark Anthony Germanos ● mark@markanthonygermanos.com ● 530-677-8864
  • Submit Business Cards
    Message on the back
    “1” = Call me! Call me!
    “2” = I need a speaker for my group
    “3” = I have a referral
    © Mark Anthony Germanos ● mark@markanthonygermanos.com ● 530-677-8864